Theses on a related topic (having the same keywords):

marketingovy mix, communication mix, produkt, marketing mix, zivotni cyklus produktu, faze zivotniho cyklu produktu, komunikacni mix product, stages of the life cycle of a product, product life cycle

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1001.
Kabeš, Vojtěch
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingová strategie a proces zavedení nového produktu na trh ve firmě JH GROUP | Theses on a related topic Display description

1002.
Kabourek, Jakub
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Produkt jako zdroj konkurenční výhody | Theses on a related topic

1003.
Kacbal, Ondřej
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace pronájmu lodí v zahraničí | Theses on a related topic

1004.
Kaderová, Hana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová kampaň moderních inkoustových tiskáren | Theses on a related topic

1005.
Kadeřávek, Michal
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingová efektivnost produktového portfolia podniku | Theses on a related topic

1006.
Kadlecová, Eva
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza produktu - zdroj konkurenční výhody | Theses on a related topic

1007.
Kalašová, Dominika
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nástroje interní komunikace | Theses on a related topic

1008.
Kalchenko, Anastasiia
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Globální značka a její vliv na chování spotřebitele | Theses on a related topic

1009.
Kalousová, Iveta
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikační strategie společnosti CET 21 spol. s r.o. | Theses on a related topic

1010.
Kalvodová, Eva
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Regulace reklamy ve farmacii | Theses on a related topic

1011.
Kamalov, Artem
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Magnitude of Corporate communication with media. | Theses on a related topic

1012.
Kamencová, Petra
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský plán. Založení podnikatelského subjektu - fyzická osoba | Theses on a related topic

1013.
Kandráč, Adam
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingový mix produktu ve firmě Apostav s.r.o. | Theses on a related topic

1014.
Kaňková, Jitka maiden name: Vlková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza image firmy Tetra Pak | Theses on a related topic

1015.
Karimli, Tamerlan
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Marketing and Consumer Behavior
Bachelor's thesis defence: Marketing and Consumer Behavior | Theses on a related topic

1016.
Kasalová, Helena
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vnitrofiremní komunikace a její vliv na zákazníky | Theses on a related topic

1017.
Kaudersová, Miluše
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Trendy moderních marketingových aktivit ve společnosti xy | Theses on a related topic

1018.
Kdýrová, Martina
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Obchod a efektivní řízení obchodních činností ve firmě KB-BLOK systém s.r.o. | Theses on a related topic

1019.
Kepková, Kristýna
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Značka jako nositel tradice a kvality, značková politika společnosti ŠKODA AUTO a.s. a ŠkoFIN s.r.o. | Theses on a related topic

1020.
Khúc, Huyen Tran
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event a jeho využití pro integrovanou marketingovou komunikaci | Theses on a related topic
Bachelor's thesis defence: Event a jeho využití pro integrovanou marketingovou komunikaci | Theses on a related topic

1021.
Khussainova, Daliya
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Historical and present use of emotions in advertising | Theses on a related topic

1022.
Kinkalová, Zuzana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Účetnictví a audit)
Bachelor's thesis defence: Podnikatelský záměr na založení společnosti a jeho vyhodnocení | Theses on a related topic

1023.
Kinterová, Pavla maiden name: Ondřichová
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové výdaje a jejich vliv na velikost obratu (zisku) | Theses on a related topic

1024.
Klemová, Kristýna
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Product placement v českém filmu | Theses on a related topic

1025.
Klimek, Dominik
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití Online marketingu v Multilevel společnosti | Theses on a related topic

1026.
Klouček, Michal
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Plánování marketingové komunikace | Theses on a related topic

1027.
Kludský, Miroslav
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Práce s marketingovým mixem jako předpoklad úspěchu podnikatelského subjektu na trhu | Theses on a related topic

1028.
Klusáková, Michaela maiden name: Klusáková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv jednotlivých druhů komunikace/reklamy a komunikačního mixu na specifické cílové skupiny | Theses on a related topic

1029.
Kment, Štěpán
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku – projektová analytická studie | Theses on a related topic

1030.
Kobrlová, Nicole
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Marketing privátních značek | Theses on a related topic

1031.
Kobrová, Iva
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Komunikace při utváření podnikové identity | Theses on a related topic

1032.
Kocman, Ondřej
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Práce s marketingovým mixem jako možnost získání konkurenční výhody v rámci umístění produktu na trhu a předpoklad úspěchu podnikatelského subjektu | Theses on a related topic

1033.
Koderová, Nikola
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Product placement v českém prostředí | Theses on a related topic

1034.
Kohoutková, Lucie
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Marketingová strategie firmy Plzeňský Prazdroj, a. s. | Theses on a related topic

1035.
Koch, Sabine
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG) | Theses on a related topic

1036.
Kolářová, Gabriela
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití poznatků psychologie u tiskové reklamy | Theses on a related topic

1037.
Komárková, Karolína
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Komunikace značky Solvina jako nositele tradice produktu | Theses on a related topic

1038.
Komárková, Karolína
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Trendy marketingové komunikace a jejich aplikace v Bowling baru Step | Theses on a related topic

1039.
Komleva, Daria
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketing Management and Marketing planning | Theses on a related topic

1040.
Končok, Martin
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Cenová strategie společnosti v souvislosti s udržitelným rozvojem společnosti v aktuálním konkurenčním prostředí | Theses on a related topic

1041.
Konečná, Markéta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Marketingový mix vybrané destinace | Theses on a related topic

1042.
Konovalov, Rodion
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Cenové strategie firmy v konkurenčním prostředí | Theses on a related topic
Bachelor's thesis defence: Marketingové strategie a jejich vliv na cenotvorbu firmy | Theses on a related topic

1043.
Kopal, Vladimír
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza aktuálních způsobů komunikace a návrh modelu komunikace v budoucnosti | Theses on a related topic

1044.
Kopecký, Lukáš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Marketingové aspekty inovačního procesu | Theses on a related topic

1045.
Kopta, Michael
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing vybrané neziskové organizace | Theses on a related topic

1046.
Kositsyn, Yury
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Magnitude of corporate communication with media | Theses on a related topic

1047.
Kot, Martin
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Elektronický marketing jako nástroj konkurenčního boje | Theses on a related topic

1048.
Koubová, Kristýna
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza úlohy komunikace v jednotlivých etapách životního cyklu produktu West Duo | Theses on a related topic

1049.
Koutný, Miroslav
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Marketingové aktivity důležité pro další rozvoj firmy | Theses on a related topic

1050.
Kováč, Rudolf
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic