Theses on a related topic (having the same keywords):

marketingovy mix, needs, integrovana marketingova komunikace, podpora prodeje, vernostni program. target group, sales promotion, loyalty program., planovani, reklama, cilova skupina, marketing mix, nastroje, tools, marketing, integrated marketing communication, planning, advertising, potreby

Keywords ordered alphabetically | Keywords ordered by occurrence rate

2701.
Kunešová, Renata maiden name: Lorenzová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v ČR)
Bachelor's thesis defence: Cestovní ruch se zaměřením na region Františkovy Lázně | Theses on a related topic Display description

2702.
Kupčík, Dominik
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení efektivity marketingové kampaně pomocí nástrojů IMK pro vybranou firmu | Theses on a related topic

2703.
Kupčík, Dominik
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Výzkum politických stran: Hnutí ANO | Theses on a related topic

2704.
Kuptsynova, Anna
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj nástrojů audiovizuální reklamy | Theses on a related topic

2705.
Kureš, Jakub
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj nástrojů audiovizuální reklamy | Theses on a related topic

2706.
Kurica, Kristýna
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh strategie marketingové komunikace pro Brněnské kulturní centrum | Theses on a related topic

2707.
Kůtek, Lubomír
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Trendy v marketingové komunikaci - diskurs podnikové praxe | Theses on a related topic

2708.
Kuthanová, Andrea
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Význam sponzorských aktivit v hokejovém klubu | Theses on a related topic

2709.
Kuthanová, Andrea
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikační mix vybrané značky na českém trhu | Theses on a related topic

2710.
Kutnar, Jan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: PR při zaváděcí kampani produktu na trh | Theses on a related topic

2711.
Kutová, Andrea
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Studie marketingového potenciálu sponzoringu vybraného projektu (taneční soutěž) | Theses on a related topic

2712.
Kuželka, Martin
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Metody guerilla marketingu | Theses on a related topic

2713.
Kvapil, Jan
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Logo a slogan v marketingové komunikaci automobilového průmyslu | Theses on a related topic

2714.
Květoň, Ladislav
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingu na změnu poptávky po produktu | Theses on a related topic

2715.
Kykal, Jan
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vliv reklamy na spotřební chování zákazníka | Theses on a related topic

2716.
Kyrianová, Kateřina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Obchodní plán na základě marketingové činnosti podniku | Theses on a related topic

2717.
Laas, Yuliya
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Product placement a jeho využití v rámci integrované marketingové komunikace | Theses on a related topic

2718.
Lacinová, Ludmila maiden name: Volková
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Marketing kulturních organizací a institucí | Theses on a related topic

2719.
Ladrová, Barbora
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace v oblasti dětské zábavy | Theses on a related topic

2720.
Ladýř, Dominik
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v EU)
Bachelor's thesis defence: Chmelařství a výroba piva jako součást marketingové politiky města Žatec | Theses on a related topic

2721.
Lajnerová, Veronika
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingový výzkum a jeho konkrétní použití ve zvoleném podnikatelském subjektu | Theses on a related topic

2722.
Lanbamina, Ekaterina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingové komunikace společnosti Volkswagen v období Diesel Gate | Theses on a related topic

2723.
Láník, Aleš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv jednotlivých druhů komunikace/reklamy a komunikačního mixu na specifické cílové skupiny | Theses on a related topic

2724.
Láník, Aleš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vliv jednotlivých druhů komunikace/reklamy a komunikačního mixu na specifické cílové skupiny | Theses on a related topic

2725.
Lapotka, Margarita
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Magnitude of Corporate communication with media | Theses on a related topic

2726.
Lazareva, Ekaterina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský záměr pro rozvoj penzionu | Theses on a related topic

2727.
Lazzari, Valentina
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Komunikace luxusních značek v době pandemie Covid - 19 | Theses on a related topic

2728.
Lážnovská, Blanka maiden name: Šabadová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský plán na založení společnosti (vybrané problémy) | Theses on a related topic

2729.
Leciánová, Jana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Metody a techniky podpory prodeje – spotřebitelské soutěže | Theses on a related topic

2730.
Lecková, Gabriela
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing v neziskovém sektoru | Theses on a related topic

2731.
Lecková, Gabriela
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Rozbor image firmy | Theses on a related topic

2732.
Ledecká, Radka
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace neziskových organizací s veřejností | Theses on a related topic

2733.
Lenochová, Michaela
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nástroje interní komunikace | Theses on a related topic

2734.
Leová, Mai Anh
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Hodnototvorný proces podniku a jeho význam pro řízení vztahů | Theses on a related topic

2735.
Lesková, Olga
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití sociálních sítí jako silného nástroje marketingu | Theses on a related topic

2736.
Lesniak, Jakub
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komparace destinačního managementu Itálie a Francie | Theses on a related topic

2737.
Levit, Alexander
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Analýza úlohy komunikace a stimulace prodeje produktů | Theses on a related topic

2738.
Li, Aelita
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Social media influencers and their usage in marketing strategy | Theses on a related topic

2739.
Li, Yijing
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Moderní marketingové řízení podniku v Číně | Theses on a related topic

2740.
Líbal, Jan
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Controlling jako nástroj řízení podniku | Theses on a related topic

2741.
Libra, Lucie maiden name: Mrázková
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt reklamní kampaně pro vybraný produkt | Theses on a related topic

2742.
Lichtenbergová, Nela
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace Horseman Leadership | Theses on a related topic

2743.
Lindová, Veronika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingu a propagace na životní styl určitých sociálních a věkových skupin | Theses on a related topic

2744.
Linhart, Zbyněk
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické aspekty marketingové komunikace se zřetelem na pojetí lidského těla v reklamách - problematika Body Image | Theses on a related topic

2745.
Linhartová, Stanislava
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologické mechanismy při rozhodování o nákupu | Theses on a related topic

2746.
Linhartová, Veronika
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Personální marketing a jeho uplatnění v praxi v podniku | Theses on a related topic

2747.
Linková, Jana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Strategická analýza vstupu na zahraniční trhy s produktem dopravníkového systému | Theses on a related topic

2748.
Lípová, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Internetová komunikace | Theses on a related topic

2749.
Lipovskij, Dmitrij
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití sociálních sítí v B2C komunikaci | Theses on a related topic

2750.
Lipták, Dávid
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Synergický efekt jednotlivých nástrojů integrované marketingové komunikace | Theses on a related topic