Theses on a related topic (having the same keywords):

marketingovy mix, communication mix, optimisation., zdravotni pojistovna, health insurance, komunikacni mix, marketing mix, marketingova komunikace, zdravotni pojisteni, medical insurance, optimalizace, marketing communication

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1401.
Besogonov, Mikhail
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Informatics / Applied Informatics
Bachelor's thesis defence: Analýza Business Intelligence nástrojů společnosti Oracle | Theses on a related topic Display description

1402.
Bezačínská, Jana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace jako nástroj sociální manipulace (problém ovlivňování okrajových sociálních skupin) | Theses on a related topic

1403.
Binar, Miroslav
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Využití komunikačního mixu jako nástroje propagace výrobků středně velkého podniku | Theses on a related topic

1404.
Bláha, Martin
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový mix elektronických služeb České pošty s využitím dostupnosti služby jako marketingové výhody | Theses on a related topic

1405.
Blahová, Natálie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Fashion marketing na internetu - soubor kazuistik a jejich obsahové a formální zpracování | Theses on a related topic

1406.
Blažková, Kamila
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Odraz změn zákaznického chování ve strategii firmy | Theses on a related topic

1407.
Boháčová, Diana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Teorie a praxe využití standardizovaných komunikačních postupů vybrané firmy v praxi obchodního reprezentanta | Theses on a related topic

1408.
Böhm, Robert
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: Marketingové aktivity společnosti Hyundai ČR prostřednictvím sociálních sítí | Theses on a related topic

1409.
Bohun, Kateryna
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace v bankovnictví: nové trendy | Theses on a related topic
Bachelor's thesis defence: Marketingová komunikace v bankovnictví: nové trendy | Theses on a related topic

1410.
Bohušík, Petr
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etika v marketingové komunikaci | Theses on a related topic

1411.
Bojanovský, Tomáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Metoda STP a práce s marketingovým mixem | Theses on a related topic

1412.
Borová, Adéla
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Moderní aplikace marketingu v hotelnictví | Theses on a related topic

1413.
Borovičková, Kateřina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Projektivní techniky v marketingové komunikaci | Theses on a related topic

1414.
Boyraz, Serpil
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Data Mining and Its Effective Utilization in Marketing Communication | Theses on a related topic

1415.
Bradáčová, Danuše
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Věrnostní program vybrané organizace | Theses on a related topic

1416.
Branný, Michael
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kazuistika marketingového komunikačního mixu ve sportovní sféře | Theses on a related topic

1417.
Brautfergerová, Lucie
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Řízení inovací ve vybraném podniku (vybrané problémy) | Theses on a related topic

1418.
Brejchová, Markéta
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Volba optimální technologie, minimalizace nákladů a maximalizace zisku ve firmě BaK Písek | Theses on a related topic

1419.
Brevnova, Arina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace společnosti Volkswagen v období Diesel Gate | Theses on a related topic

1420.
Brom, Rostislav
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Zahájení podnikání v oblasti pohostinství | Theses on a related topic

1421.
Brousil, Jaroslav
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Srovnání možností optimalizace daně z příjmů fyzických osob v České republice a na Slovensku | Theses on a related topic

1422.
Brožková, Alžběta
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Budoucnost umělé inteligence v marketingové komunikaci | Theses on a related topic

1423.
Brožkovcová, Veronika
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Efektivní využití marketingových technik v neziskovém sektoru | Theses on a related topic

1424.
Brožová, Hana maiden name: Burešová
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský záměr na založení podniku | Theses on a related topic

1425.
Brumovská, Pavlína
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vklad části podniku | Theses on a related topic

1426.
Brunclíková, Pavlína
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahů se zákazníky | Theses on a related topic

1427.
Bryce, Václava maiden name: Kaššová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový význam body image | Theses on a related topic

1428.
Brzák, Vojtěch
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Daň z příjmů fyzických osob | Theses on a related topic

1429.
Bubnová, Lucie
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě v sektoru farmacie | Theses on a related topic

1430.
Bučinský, Martin
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza životního cyklu produktu a úlohy komunikace v jeho jednotlivých etapách | Theses on a related topic

1431.
Budinský, Pavel
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Politický management)
Bachelor's thesis defence: Hospodaření zdravotnického zařízení v ČR (případová studie na úrovni zdravotnického zařízení ve Fakultní nemocnici v Motole) | Theses on a related topic

1432.
Bukhanets, Illia
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: The role of New Media in a Modern  Marketing Communication | Theses on a related topic

1433.
Buková, Monika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Etický rozměr komunikačních strategií | Theses on a related topic
Master's thesis defence: Etický rozměr komunikačních strategií | Theses on a related topic

1434.
Bukovská, Adéla
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Guerilla marketing a jeho podoby | Theses on a related topic

1435.
Burdová, Lucie
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Control and Audit)
Master's thesis defence: Mezipodnikové srovnání společností na základě výročních zpráv | Theses on a related topic

1436.
Burlac, Cristina
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Image v marketingu z pohledu psychologie | Theses on a related topic

1437.
Burrows, Andrea
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Věrnostní program podnikatelského subjektu | Theses on a related topic

1438.
Bušková, Miroslava
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Model guerilla marketingu v konkrétní komunikační kampani a jeho vyhodnocení | Theses on a related topic

1439.
Callegariová, Samuela
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití specifické formy nástrojů marketingu podle povahy zvolené firmy | Theses on a related topic

1440.
Centár, Ladislav
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: Ethics, related to organizational communication. | Theses on a related topic

1441.
Cidlinská, Radka maiden name: Hercíková
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Účetnictví a audit)
Bachelor's thesis defence: Daňový a účetní pohled na mateřskou a dceřinou společnost, podnikání rodinných příslušníků | Theses on a related topic

1442.
Cíferský, Erik
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: "Viral" jako grál. Virální marketing v moderní marketingové komunikaci | Theses on a related topic

1443.
Cikánková, Kateřina maiden name: Stupková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Podnikatelský plán - Fitness centrum | Theses on a related topic

1444.
Cimburek, Tomáš
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication & Bachelor of Science in Business Administration
Bachelor's thesis defence: Social Networks and its marketing potential for Small and Medium Enterprises | Theses on a related topic

1445.
Cimrová, Dominika
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Politický marketing a volební kampaně v ČR | Theses on a related topic

1446.
Cmuntová, Kateřina
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Mediální reklamní kampaň produktu | Theses on a related topic
Master's thesis defence: Mediální reklamní kampaň produktu | Theses on a related topic

1447.
Crhová, Ludmila
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Posouzení efektivnosti politického marketingu – rozbor konkrétní kampaně | Theses on a related topic

1448.
Crnko, Michaela maiden name: Nováková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj reklamy firmy Baťa | Theses on a related topic

1449.
Crnko, Michaela maiden name: Nováková
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Moderní nástroje internetového marketingu, jejich vliv na úspěšnost prodeje | Theses on a related topic

1450.
Cukrová, Lucie
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing malých a středních podniků | Theses on a related topic