Theses on a related topic (having the same keywords):

marketingovy mix, communication mix, podpora prodeje, sales promotion, komunikacni mix, swot analyza, reklama, milk, produkt, marketing mix, mleko, advertising, swot analysis, product

Keywords ordered alphabetically | Keywords ordered by occurrence rate

2001.
Antonetsky, Oleg
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Historický vývoj marketingové komunikace za 2. světové války | Theses on a related topic Display description

2002.
Babaev, Alexander Murad
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing ve sportu | Theses on a related topic

2003.
Baghirov, Kanan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Advertisement-new phenomenon of communication | Theses on a related topic

2004.
Bachtíková, Alžbeta
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Perception of Femininities in Advertisement by Women | Theses on a related topic

2005.
Bajerová, Ilona maiden name: Jirásková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Strategická analýza společnosti | Theses on a related topic

2006.
Bajerová, Lucie maiden name: Pavlusová
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Obchodní strategie a její uplatnění v praxi rodinné firmy | Theses on a related topic

2007.
Baláková, Klára
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklama jako prostředek komunikace s dětským spotřebitelem | Theses on a related topic

2008.
Barešová, Barbora
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh integrované marketingové komunikace pro konkrétní produkt | Theses on a related topic

2009.
Barrett, Andrea maiden name: Sopková
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Podpora prodeje v 21. století jako součást IMK | Theses on a related topic

2010.
Bartáková, Tereza
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj reklamy v českých zemích | Theses on a related topic

2011.
Bartoňová, Monika
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Myšlení a reklama | Theses on a related topic
Master's thesis defence: Myšlení a reklama | Theses on a related topic

2012.
Bartůňková, Alice
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Online marketing in Cosmetic industry | Theses on a related topic

2013.
Bartůňková, Františka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Fashion marketing na internetu - soubor kazuistik a jejich obsahové a formální zpracování | Theses on a related topic

2014.
Barychar, Tomáš
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Regulace reklamy na internetu | Theses on a related topic

2015.
Bašová, Hana maiden name: Krčmariková
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský plán na založení pražírny kávy | Theses on a related topic

2016.
Baštová, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití Product placementu v integrované marketingové komunikaci | Theses on a related topic

2017.
Baštová, Tereza
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Význam uplatnění emocí v marketingu | Theses on a related topic

2018.
Bataev, Maksim
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Optimalizace marketingového mixu prostřednictvím teorie her | Theses on a related topic

2019.
Baťhová, Pavla
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Integrovaná marketingová komunikace jako nová forma efektivity komunikačního působení | Theses on a related topic

2020.
Baudyšová, Olga
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt webové stránky jako marketingové podpory agentury zaměřené na organizaci kongresové a konferenční služby | Theses on a related topic

2021.
Bauerová, Lenka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing a propagace školských zařízení | Theses on a related topic

2022.
Bayerová, Tereza
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Bachelor's thesis defence: Úvěrové produkty České spořitelny | Theses on a related topic

2023.
Begalina, Dinara
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Expansion of Kazakh Company to the Czech Market | Theses on a related topic

2024.
Bejdová, Lenka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Neuromarketing | Theses on a related topic

2025.
Bejlovec, Lukáš
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza vlivu marketingu na komercionalizaci sportu | Theses on a related topic

2026.
Belaidová, Nora
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Návrh on-line marketingové strategie | Theses on a related topic

2027.
Bendlová, Dana
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingová strategie - zavedení nového výrobku na trh | Theses on a related topic

2028.
Benešová, Jitka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza vybrané TV reklamy vysílané v rámci sportovního pořadu | Theses on a related topic

2029.
Benešová, Michaela
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Lidé v marketingu | Theses on a related topic

2030.
Benešová, Monika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj věrnostních programů a jejich vliv na loajalitu zákazníka | Theses on a related topic

2031.
Benešová, Patricie
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu - děti a mládež | Theses on a related topic

2032.
Beránek, Petr
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Analýza chování zákazníka, segmentace trhu a řízení vztahů se zákazníky (CRM) ve společnosti Grandhotel Bohemia | Theses on a related topic

2033.
Beranová, Sabina
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: SWOT analýza podnikatelského subjektu | Theses on a related topic

2034.
Beregova, Khrystyna
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Emoce v marketingu | Theses on a related topic

2035.
Bergerová, Anna
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Srovnávací analýza marketingové komunikace aukčních síní a galerií | Theses on a related topic

2036.
Berikbaeva, Lalita
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication & Bachelor of Science in Business Administration
Bachelor's thesis defence: The Secrets of Communication in Marketing Communication | Theses on a related topic

2037.
Bernatíková, Zuzana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Založení firmy ve Španělsku a tvorba podnikatelského plánu | Theses on a related topic

2038.
Beskydiarová, Veronika
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Service Marketing Mix in Chosen Company | Theses on a related topic

2039.
Bittner, Tomáš
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Novodobá reklama a její netradiční formy v praxi | Theses on a related topic

2040.
Bittner, Tomáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Virální marketing a sociální sítě | Theses on a related topic

2041.
Blažková, Kamila
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Odraz změn zákaznického chování ve strategii firmy | Theses on a related topic

2042.
Bleha, Pavel
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Účinnost reklamy v nových a tradičních médiích | Theses on a related topic

2043.
Bobela, Tomáš
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Rozbor image vybrané firmy | Theses on a related topic

2044.
Bočková, Denisa
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Regulace reklamy v rozhlasovém a televizním vysílání | Theses on a related topic

2045.
Bočková, Jitka maiden name: Heřmánková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Projekt společnosti PUBLIC REALITY s. r. o., správa nemovitostí | Theses on a related topic
Master's thesis defence: Projekt společnosti PUBLIC REALITY s. r. o., správa nemovitostí | Theses on a related topic

2046.
Bohumínská, Michaela
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Design reklamy z pohledu neuromarketingu | Theses on a related topic

2047.
Bohuslavová, Tereza
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Financování neziskové organizace z reklamy | Theses on a related topic

2048.
Bohušík, Petr
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh integrované marketingové komunikace pro konkrétní produkt | Theses on a related topic

2049.
Bojko, Jan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Komparace propagačních aktivit 3 malých regionálních pivovarů | Theses on a related topic

2050.
Borová, Adéla
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Moderní aplikace marketingu v hotelnictví | Theses on a related topic