Theses on a related topic (having the same keywords):

zakaznik, marketingovy mix, podpora prodeje, targeting, sales promotion, segmentation, propagace, segmentace, positioning, positioning., marketing mix, propagation, marketingova komunikace, point of purchase, nakupni chovani, marketing, customer, marketing communication, shopping behavior

Keywords ordered alphabetically | Keywords ordered by occurrence rate

3251.
Radošová, Michaela
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Golfová turistika a její propagace v České republice | Theses on a related topic Display description

3252.
Radová, Magda
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Způsob argumentace a přesvědčování v reklamě - Studie reklamní kampaně produktu Flora | Theses on a related topic

3253.
Radová, Zuzana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití emočního apelu v reklamě - analytická studie - soubor kazuistik | Theses on a related topic

3254.
Ragauerová, Magdalena maiden name: Hamoová
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Volba prezidenta 2013 /dopad volebních kampaní | Theses on a related topic

3255.
Rakhmatulina, Leila
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: PR a komunikační strategie Centrálního státního muzea Republiky Kazachstán | Theses on a related topic

3256.
Rakhmetov, Aldiyar
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing in various cultural and social settings | Theses on a related topic

3257.
Rákosník, Jakub
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Internetový marketing a PPC reklama ve vybrané firmě | Theses on a related topic

3258.
Rákosník, Otakar
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Nálady ve společnosti a jejich vliv na spotřební chování obyvatel | Theses on a related topic

3259.
Rakuščinec, Katarína
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Personální marketing vybrané společnosti | Theses on a related topic

3260.
Rambousková, Dana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Internet a jeho marketingové komunikační možnosti | Theses on a related topic

3261.
Randák, David
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Integrovaná marketingová komunikace a její vliv na poptávku a image firmy | Theses on a related topic

3262.
Randák, David
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Strategie vytváření vztahu se zákazníkem a jeho upevňování | Theses on a related topic

3263.
Rapáč, Marián
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Law and Business / Law and Business
Master's thesis defence: Implementace marketingové strategie pod vlivem COVID-19 | Theses on a related topic

3264.
Rathouská, Kateřina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Pohledávky po splatnosti | Theses on a related topic

3265.
Redžić, Haris
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Úloha marketingové komunikace v procesu řízení podniku | Theses on a related topic

3266.
Reinerová, Karolína
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Aplikace testu barev v oblasti marketingu produktu | Theses on a related topic

3267.
Rejčová, Veronika
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Alternativní životní styly a chování spotřebitele | Theses on a related topic

3268.
Remezovska, Tetiana
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Konkurenční výhoda českého podniku jako součást marketingové strategie při vstupu firmy na zahraniční trh | Theses on a related topic

3269.
Ren, Sen
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance & Bachelor of Science in Business Administration
Bachelor's thesis defence: How to Increase efficiency of Chinese Companies | Theses on a related topic

3270.
Resler, Jan
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Význam tvorby podnikatelského plánu pro úspěch IT záměru | Theses on a related topic

3271.
Rezk, Shawky Gamal Shawky
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sales Promotion as a tool of the Integrated Marketing Communication in the selected company (FMCG) | Theses on a related topic

3272.
Rezutka, Anna Kristina
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Branding as a Source of Competitive Advantage | Theses on a related topic

3273.
Rigoci, Zuzana maiden name: Šlahorová
Faculty: University of Finance and Administration
Year: 2013, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikání malých a středních podniků v cestovním ruchu | Theses on a related topic

3274.
Richterová, Pavlína
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Hodnotvorné faktory v bankách a přístupy k jejich měření | Theses on a related topic

3275.
Ripplová, Barbora
Faculty: University of Finance and Administration
Year: 2010, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Smysl a pozice Key account managera v malé reklamní agentuře | Theses on a related topic

3276.
Rock, Jan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití IT a CT technologií jako předpoklad úspěšného řízení vztahů se zákazníky | Theses on a related topic

3277.
Roháč, Tomáš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský plán založení nového podniku | Theses on a related topic

3278.
Rohan, Karel
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Projektové řešení - příprava a realizace DM akce | Theses on a related topic

3279.
Rohan, Ladislav
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Vliv známosti značky produktu na rozhodování spotřebitele o nákupu | Theses on a related topic

3280.
Ropková, Andrea
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Nákupní chování a faktory ovlivňující spotřební rozhodování v rámci českých domácností v období ekonomické krize | Theses on a related topic

3281.
Rosenlacher, Pavel
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Moderní přístupy ve zkoumání rozhodovacích procesů zákazníka | Theses on a related topic

3282.
Rosická, Kateřina
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Rozdíly a postupy v propagaci produktů mass-marketu a luxusních produktů ve společnosti L’Oreal Česká republika, s.r.o. | Theses on a related topic

3283.
Rosmarinová, Eva
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Přístupy a akcenty ve výuce marketingové komunikace na vybrané zahraniční škole (Athlone Institute of Technology) | Theses on a related topic

3284.
Rothová, Mária maiden name: Hlavatá
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace a veřejné mínění | Theses on a related topic

3285.
Rotter, Lukáš
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt reklamní kampaně pro vybraný produkt - podnik | Theses on a related topic

3286.
Roubíková, Anna
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Tvorba marketingového plánu pro vybranou společnost | Theses on a related topic

3287.
Roznerová, Vendula maiden name: Valešová
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Hodnocení kvality dodavatelů v rámci systému managementu kvality ve firmě Strojírny Poldi, a.s. | Theses on a related topic

3288.
Rubínová, Nikola
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Rozbor image vybrané firmy/značky | Theses on a related topic

3289.
Rubtsova, Natalya
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Firma v podmínkách ekonomické krize | Theses on a related topic

3290.
Rufer, Michael
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Social Media Return on Investment | Theses on a related topic

3291.
Rulf, Karel
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Účetnictví a audit)
Bachelor's thesis defence: Management fotbalového klubu | Theses on a related topic

3292.
Runtova, Tatiana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Integrated Marketing Communication and Company’s Business Plan | Theses on a related topic

3293.
Růžička, Marek
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance & Master of Business Administration
Master's thesis defence: Podnikový plán pro založení malého podniku | Theses on a related topic

3294.
Růžičková, Barbora
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace veřejnoprávní a soukromoprávní televize | Theses on a related topic

3295.
Růžičková, Marie
Faculty: University of Finance and Administration
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication, Marketing Communication
Bachelor's thesis defence: Tiskové právo a jeho základní prvky regulace | Theses on a related topic

3296.
Růžičková, Markéta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Internetová komunikace | Theses on a related topic

3297.
Růžičková, Michaela
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing a etika v oblasti podnikání s informacemi | Theses on a related topic

3298.
Růžičková, Michaela
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketing management and marketing planning in a state - subsidized organization | Theses on a related topic

3299.
Rynešová, Alena
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití médií k podpoře prodeje - tištěná, elektronická | Theses on a related topic

3300.
Rys, Tomáš
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv marketingových nástrojů na efektivnost sportovního marketingu z hlediska komunikace klubu s veřejností | Theses on a related topic