Theses on a related topic (having the same keywords):

communication mix, consumer competition, podpora prodeje, sales promotion, komunikacni mix, marketingova komunikace, spotrebitelska soutez, marketing communication, facebook

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1351.
Krines, Patrik
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Řízení značky a komunikační strategie v praxi rodinného podnikání | Theses on a related topic Display description

1352.
Krištofy, Aleš
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití sociálních médií v komunikaci a strategii velkých českých firem | Theses on a related topic

1353.
Kropáčová, Hana
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologická funkce obalu a rozhodování spotřebitele | Theses on a related topic

1354.
Krumpholcová, Petra
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Social media as an effective instrument for business communication | Theses on a related topic

1355.
Krupa, Juraj
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Identifikování a analýza využití sociálních sítí v marketingu firmy | Theses on a related topic

1356.
Krutský, Adam
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Marketingová komunikace profesionálních sportovních klubů | Theses on a related topic

1357.
Kružíková, Lucie maiden name: Kružíková
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Média a moc v kontextu manipulace mas vládnoucími elitami a politickými centry moci v Evropě 20. století | Theses on a related topic

1358.
Křikavová, Lenka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etika v marketingové komunikaci | Theses on a related topic

1359.
Kšádová, Alena maiden name: Račanová
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Marketingová kampaň včetně návrhu komunikačního mixu pro vybrané produkty textilníhopodniku | Theses on a related topic

1360.
Kubeš, Martin
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Posouzení efektivnosti politického marketingu | Theses on a related topic

1361.
Kubešová, Barbora
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Vliv psychologických mechanismů na zapamatovatelnost reklamy | Theses on a related topic

1362.
Kubík, Tomáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Možnosti využití sociálních sítí v marketingové komunikaci | Theses on a related topic

1363.
Kubiska, Miroslav
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití médií k podpoře prodeje - tištěná, elektronická | Theses on a related topic

1364.
Kubišta, Tomáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace | Theses on a related topic
Bachelor's thesis defence: Marketingová komunikace | Theses on a related topic
Bachelor's thesis defence: Analýza úspěšnosti propagační kampaně ve firmě | Theses on a related topic

1365.
Kučerová, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje a spotřebitelské soutěže | Theses on a related topic

1366.
Kudláček, Jan
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Reklama jako nástroj podpory prodeje výrobku | Theses on a related topic

1367.
Kuglerová, Jitka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová strategie vybraného bankovního produktu - běžný účet pro děti, případová studie | Theses on a related topic

1368.
Kuchuk, Valeriya
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití online médií v marketingu cestovních kanceláří | Theses on a related topic

1369.
Kuchynková, Kamila
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití efektivní krizové komunikace v marketingové praxi | Theses on a related topic

1370.
Kuncová, Dominika
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: New types of media and its influence on corporate communication | Theses on a related topic

1371.
Kupčík, Dominik
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení efektivity marketingové kampaně pomocí nástrojů IMK pro vybranou firmu | Theses on a related topic

1372.
Kurica, Kristýna
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh strategie marketingové komunikace pro Brněnské kulturní centrum | Theses on a related topic

1373.
Kushnir, Khrystyna
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Ekonomický model sociální sítě Facebook | Theses on a related topic

1374.
Kůtek, Lubomír
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Trendy v marketingové komunikaci - diskurs podnikové praxe | Theses on a related topic

1375.
Kuthanová, Andrea
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikační mix vybrané značky na českém trhu | Theses on a related topic

1376.
Kutnar, Jan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: PR při zaváděcí kampani produktu na trh | Theses on a related topic

1377.
Kutzendörferová, Lucie
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Virální marketing a jeho aplikace v komunikační kampani | Theses on a related topic

1378.
Kvapilová, Michaela
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivita nástrojů marketingového mixu u vybraného podniku | Theses on a related topic

1379.
Kyndl, Ivo
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Firemní kultura a interní komunikace nadnárodní firmy | Theses on a related topic
Bachelor's thesis defence: Firemní kultura a interní komunikace nadnárodní firmy | Theses on a related topic

1380.
Laas, Yuliya
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG) | Theses on a related topic

1381.
Ladislavová, Simona
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Role Direct Marketingu v IMC podniku s návrhem konkrétní kampaně | Theses on a related topic

1382.
Ladrová, Barbora
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace v oblasti dětské zábavy | Theses on a related topic

1383.
Ladýřová, Karolína
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: PR Plan for Dance School StandardKlub Prague. z.s. | Theses on a related topic

1384.
Lanbamina, Ekaterina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingové komunikace společnosti Volkswagen v období Diesel Gate | Theses on a related topic

1385.
Landová, Denisa
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace zaměřená na generaci Y | Theses on a related topic

1386.
Larsson, Jana maiden name: Khúlová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etický audit marketingové komunikace | Theses on a related topic

1387.
Lebedová, Adéla
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Postavení značky z hlediska její image na trhu | Theses on a related topic

1388.
Leciánová, Jana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vládní komunikační programy na podporu českého zboží – Klasa, Regionální potravina | Theses on a related topic

1389.
Ledecká, Ester
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Sociologie značky - branding obchodní značky STR a její komunikační strategie | Theses on a related topic

1390.
Ledecká, Radka
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Obalový a grafický design jako marketingový nástroj | Theses on a related topic

1391.
Lesková, Olga
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití sociálních sítí jako silného nástroje marketingu | Theses on a related topic

1392.
Lhoták, Kamil
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Nástroje internetového marketingu | Theses on a related topic

1393.
Líbal, Filip
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Základní formáty elektronické internetové reklamy a měření jejich účinnosti | Theses on a related topic

1394.
Linhartová, Lenka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sponzoring a jeho základní typologie | Theses on a related topic

1395.
Linhartová, Stanislava
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologické mechanismy při rozhodování o nákupu | Theses on a related topic

1396.
Lipovskij, Dmitrij
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití sociálních sítí v B2C komunikaci | Theses on a related topic

1397.
Lizec, Radek
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Trendové nástroje strategického řízení golfového klubu | Theses on a related topic

1398.
Löblová, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikační strategie organizací podnikajících v oblasti využití volného času | Theses on a related topic

1399.
Lór, Hynek
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklamní kampaň pro mobilního operátora s propojením nových a tradičních médií | Theses on a related topic

1400.
Lorencová, Ivana
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace společnosti Hard Rock Cafe Praha | Theses on a related topic