Theses on a related topic (having the same keywords):

mlada generace, spotrebni chovani, young generation, reklama, spotrebni zajmy, volny cas, advertisement, consumer behavior, consumer interests, public relations, leisure time

Keywords ordered alphabetically | Keywords ordered by occurrence rate

51.
Astl, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Využití multimediální komunikace v marketingovém mixu podniku | Theses on a related topic Display description

52.
Baboučková, Klára
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace zoologických zahrad jako turistických cílů | Theses on a related topic

53.
Báčová, Tereza
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky Public relations jako součást marketingu střední školy | Theses on a related topic

54.
Báčová, Tereza
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace středních škol | Theses on a related topic

55.
Baghirov, Kanan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Advertisement-new phenomenon of communication | Theses on a related topic

56.
Bachorecová, Helena
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Psychologické mechanismy při rozhodování o nákupu | Theses on a related topic

57.
Bachová, Erika
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Veletrhy a výstavy ve Škoda auto, a.s. | Theses on a related topic

58.
Bachtíková, Alžbeta
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Perception of Femininities in Advertisement by Women | Theses on a related topic

59.
Baláková, Klára
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklama jako prostředek komunikace s dětským spotřebitelem | Theses on a related topic

60.
Baliasnikova, Uliana
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix společnosti Trans Business Consulting | Theses on a related topic

61.
Baštová, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití Product placementu v integrované marketingové komunikaci | Theses on a related topic

62.
Bavinova, Jekatěrina
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Reklama a její vliv na děti | Theses on a related topic

63.
Benešová, Daniela
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Integrovaná marketingová komunikace - synergický efekt jednotlivých nástrojů ve společnosti Dektrade a.s. | Theses on a related topic

64.
Beránková, Markéta
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza marketingové komunikace ve firmě Wincor Nixdorf s.r.o. | Theses on a related topic

65.
Binar, Miroslav
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Využití komunikačního mixu jako nástroje propagace výrobků středně velkého podniku | Theses on a related topic

66.
Bišická, Radka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivní komunikace - směr firmy k prosperitě a náskok před konkurencí | Theses on a related topic

67.
Blahová, Natálie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Fashion marketing na internetu - soubor kazuistik a jejich obsahové a formální zpracování | Theses on a related topic

68.
Bohumínská, Michaela
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Design reklamy z pohledu neuromarketingu | Theses on a related topic

69.
Bořková, Petra
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Veganství na prodej | Theses on a related topic

70.
Braunová, Terezie maiden name: Shíbalová
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití teorie potřeb A. Maslowa v reklamě | Theses on a related topic

71.
Bredl, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Audiovizuální virální sdělení, předpoklady jeho komunikační úspěšnosti – výběr kazuistik, analýza obsahu a formy | Theses on a related topic

72.
Bryce, Václava maiden name: Kaššová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový význam body image | Theses on a related topic

73.
Burešová, Denisa
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv změn komunikační strategie na vývoj prodeje | Theses on a related topic

74.
Býmová, Šárka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Použití metafor, analogií a přirovnání v reklamním průmyslu (ukázky příkladů a jejich rozbor) | Theses on a related topic

75.
Býmová, Šárka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Vztah nadlinkových a podlinkových nástrojů integrované marketingové komunikace | Theses on a related topic

76.
Cafourek, Milan
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Efektivnost vybraných nástrojů marketingové komunikace ve společnosti SUBWAY. | Theses on a related topic

77.
Cafourková, Michaela
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postoje českého spotřebitele ke značce a jeho vnímání značkového zboží | Theses on a related topic

78.
Čadil, Jan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Spotřební chování vybrané skupiny mládeže | Theses on a related topic

79.
Čarnecká, Lucie maiden name: Vymazalova
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vztah mezi spotřebitelským etnocentrismem a kulturní inteligencí | Theses on a related topic

80.
Čermák, David
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt reklamní kampaně pro vybraný produkt | Theses on a related topic

81.
Černý, Lukáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Formování životního stylu v pozdně moderní společnosti a proměny hodnotových orientací aktérů ve vztahu k marketingovým strategiím firem. | Theses on a related topic

82.
Černý, Petr
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace občanského sdružení DOST! | Theses on a related topic

83.
Červenka, Jakub
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora a zvýšení konkurenceschopnosti za pomocí nástrojů marketingového mixu | Theses on a related topic

84.
Červenka, Lukáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Novinky bílé a černé techniky a formy jejich propagačního uvedení na trh (s výběrem libovolného historického období) období 2005 - 2009 | Theses on a related topic

85.
Červinková, Michaela
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Význam emocí v marketingu | Theses on a related topic

86.
Čihák, Miloš
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití výzkumu trhu pro tvorbu reklamy. | Theses on a related topic

87.
Čížek, Milan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Optimalizace marketingové komunikace vybrané firmy | Theses on a related topic
Bachelor's thesis defence: Optimalizace marketingové komunikace vybrané firmy | Theses on a related topic

88.
Čmolík, Tomáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing informačních služeb | Theses on a related topic

89.
Čtvrtníková, Alena
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické limity reklamy | Theses on a related topic

90.
Dachsová, Šárka maiden name: Horynová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě v sektoru farmacie | Theses on a related topic

91.
Datskova, Maria
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické aspekty v marketingové komunikaci | Theses on a related topic

92.
Davis, Helena
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vnímání role žen v předních vedoucích pozicích a jejich využití marketingových nástrojů | Theses on a related topic

93.
Denchenko, Maryna
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Řízení značky a komunikační strategie v praxi rodinného podnikání společnosti IKEA | Theses on a related topic

94.
Doležal, Filip
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Je televizní reklama jako nástroj propagace služby či výrobku stále účinná? | Theses on a related topic

95.
Dolotina, Izida
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologické aspekty marketingové komunikace a chování spotřebitele společnosti Tesco Stores CR a.s. | Theses on a related topic

96.
Drešlová, Libuše maiden name: Pšeničková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Koncept reklamní strategie / kampaně farmaceutické společnosti XY v roce 2010 | Theses on a related topic

97.
Dufková, Tereza
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv jednotlivých druhů komunikace/reklamy a komunikačního mixu na specifické cílové skupiny | Theses on a related topic

98.
Dufková, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití marketingového výzkumu pro efektivní nastavení nástrojů marketingové komunikace | Theses on a related topic

99.
Ďuríšková, Jessica
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Historie a současnost spotřební kultury – sociální a psychologické aspekty moderního konzumenství | Theses on a related topic

100.
Dvořáková, Linda
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sex a erotika jako podporující téma v marketingových komunikacích (význam sexuálních symbolů v reklamě) | Theses on a related topic