Theses on a related topic (having the same keywords):

event marketing, marketing comunication, podpora prodeje, osobni prodej, konzumni spolecnost, sales promotion, reklama, personal sale, marketingova komunikace, direct marketing, sponzoring, advertisement, consumer society, public relations, sponsoring

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1651.
Ledecká, Ester
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Sociologie značky - branding obchodní značky STR a její komunikační strategie | Theses on a related topic Display description

1652.
Ledecká, Radka
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace neziskových organizací s veřejností | Theses on a related topic

1653.
Leichtová, Michaela maiden name: Klírová
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Jazyk přesvědčování v reklamě | Theses on a related topic

1654.
Lepíčková, Lenka
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Podpora neziskových organizací v rámci marketingových projektů firem | Theses on a related topic

1655.
Levchytska, Olena
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: The Power of Emotions: Emotional Appeals in Advertising | Theses on a related topic

1656.
Libická Simonović, Sandra maiden name: Libická
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Kazuistika marketingové komunikace malé firmy v Srbsku | Theses on a related topic

1657.
Libovická, Lucie maiden name: Viková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Tvorba marketingové kampaně podniku/organizace včetně metrik efektivnosti | Theses on a related topic

1658.
Libovický, Karel
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Model řízených vztahů se zákazníky v konkrétním podniku | Theses on a related topic

1659.
Lidická, Kamila maiden name: Tománková
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Regulace reklamy | Theses on a related topic

1660.
Lindnerová, Marcela
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh projektu svatby celebrity jako supportu jejího osobního marketingu (Svatba jako spektakulární PR akce) | Theses on a related topic

1661.
Lindnerová, Marcela
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: MHD jako distributor reklamních sdělení | Theses on a related topic

1662.
Lindová, Linda
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické aspekty v marketingové komunikaci | Theses on a related topic

1663.
Linhart, Zbyněk
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické aspekty marketingové komunikace se zřetelem na pojetí lidského těla v reklamách - problematika Body Image | Theses on a related topic

1664.
Linhartová, Stanislava
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologické mechanismy při rozhodování o nákupu | Theses on a related topic

1665.
Lipavská, Kateřina
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Proces učení spotřebitele a zapamatování reklamy | Theses on a related topic

1666.
Lisá, Veronika
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Genderové role muže a ženy v reklamě | Theses on a related topic

1667.
Lisá, Veronika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Vliv barev a jeho využití v marketingu | Theses on a related topic

1668.
Littman, Marek
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické limity v reklamě | Theses on a related topic

1669.
Lizec, Radek
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace vybrané společnosti | Theses on a related topic

1670.
Ljapinová, Jana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etický rozměr komunikačních strategií | Theses on a related topic

1671.
Löbl, Tomáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití motivu strachu v televizní a billboardové reklamě. Analýza konkrétní marketingové komunikace. | Theses on a related topic

1672.
Löblová, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikační strategie organizací podnikajících v oblasti využití volného času | Theses on a related topic

1673.
Loník, Jan
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sociálně-etické aspekty sportovní reklamy a sponzoringu | Theses on a related topic

1674.
Lopatina, Anastasia
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza obsahu reklamního spotu | Theses on a related topic

1675.
Lorenc, Tomáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová činnost společnosti OVB Allfinanz, a.s. jako zástupce finančního sektoru | Theses on a related topic

1676.
Lorenc, Tomáš
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingové strategie společností ve finančním sektoru České republiky | Theses on a related topic

1677.
Loucká, Veronika maiden name: Filová
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vliv reklamy na spotřební chování občanů | Theses on a related topic

1678.
Louka, Jan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový mix společnosti FunCity, s.r.o. | Theses on a related topic

1679.
Loušová, Markéta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing a propagace měst a obcí | Theses on a related topic

1680.
Lůbal, Antonín
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace firmy Vinařství Lůbalovi | Theses on a related topic

1681.
Ludvíková, Alena
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza životního cyklu produktu a úlohy komunikace v jeho jednotlivých etapách | Theses on a related topic

1682.
Ludvíková, Dagmar
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití marketingového výzkumu pro efektivní nastavení nástrojů marketingové komunikace | Theses on a related topic

1683.
Lukschová, Pavlína maiden name: Toksová
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Regulace klamavé reklamy | Theses on a related topic

1684.
Lukyanenko, Yevgeniya
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kampaně a nejčastější chyby v kampaních | Theses on a related topic

1685.
Lukyanchenko, Anastassiya
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Pinterest | Theses on a related topic

1686.
Lundáková, Marcela maiden name: Zezulková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Argumentační strategie v reklamě jako formy využívané komunikátorem k přesvědčování spotřebitelů | Theses on a related topic

1687.
Luu Thanh, Thuy
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace a tvorba konkrétního marketingového plánu v umělecké činnosti | Theses on a related topic

1688.
Luuová, Thi Thanh Thuy maiden name: Luuova
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Vliv marketingu na změnu poptávky po produktu | Theses on a related topic

1689.
Luuová, Thi Thanh Thuy maiden name: Luuova
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Řízení značky a komunikační strategie při vstupu na zahraniční trh v praxi podniku | Theses on a related topic

1690.
Lužná, Lucie maiden name: Rosůlková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj reklamy v českých zemích | Theses on a related topic

1691.
Lyuleeva, Ksenia
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vytvoření efektivní fotografie produktu v marketingu | Theses on a related topic

1692.
Lyuleeva, Ksenia
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Kreativita v reklamě. Jak oslovit spotřebitele a poskytnout mu zkušenost | Theses on a related topic

1693.
Lyust, Evgeny
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kritéria výběru médií pro reklamní kampaň sdružení Český ráj | Theses on a related topic
Bachelor's thesis defence: Kritéria výběru médií pro reklamní kampaň sdružení Český ráj | Theses on a related topic

1694.
Lžičařová, Anna
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Proces budování značky | Theses on a related topic

1695.
Mačák, Leoš
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing neziskové organizace Tichý svět – chráněná pracoviště, o. p. s. | Theses on a related topic

1696.
Mádlová, Michaela
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Výchovné faktory (vlivy) marketingové komunikace | Theses on a related topic

1697.
Mach, Jakub
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Etický rozměr komunikačních stragegií | Theses on a related topic

1698.
Machálek, Jan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Nové trendy v marketingové komunikaci | Theses on a related topic

1699.
Machalová, Klára
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace neziskových organizací | Theses on a related topic

1700.
Machková, Lenka
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace globální značky v národním prostředí ČR (Případová studie komunikace značky Marvel v ČR) | Theses on a related topic