Theses on a related topic (having the same keywords):

marketingovy mix, global marketing, communication mix, brand management, komunikacni mix, spolecnost, multinational companies, marketingove koncepce, kupni chovani, marketing mix, marketingova komunikace, spotrebitel, marketing strategies, marketing concepts, globalizace, marketingove strategie, rizeni znacky, globalization, marketing communication, culture, purchasing behavior, globalni marketing, nadnarodni spolecnosti, kultura, society, consumer

Keywords ordered alphabetically | Keywords ordered by occurrence rate

301.
Toušková, Hana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh marketingových aktivit pro podporu a zvýšení prodeje | Theses on a related topic Display description

302.
Tretyakova, Anastasiya
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Psychologické a sociologické aspekty působení elektronických médií, vliv na životní styl a hodnotové a postojové orientace | Theses on a related topic

303.
Trůbl, Adam
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje pomocí nástrojů marketingové komunikace | Theses on a related topic

304.
Tyllová, Lucie
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komunikačního mixu nové výrobkové řady | Theses on a related topic

305.
Ulman, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Marketingové nástroje a jejich uplatnění pro zvýšení výkonnosti podniku Automotodrom Brno, a.s. | Theses on a related topic

306.
Vais, Radek
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Subkultura na prodej - marketingové oslovení vybrané subkultury | Theses on a related topic

307.
Vaisová, Kateřina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt vybrané marketingové komunikační aktivity | Theses on a related topic

308.
Vála, Jan
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Metrosexuál, nový spotřebitelský typ v propagaci | Theses on a related topic

309.
Valentová, Pavla
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vliv jednotlivých nástrojů komunikačního mixu na specifické cílové skupiny | Theses on a related topic

310.
Valtrová, Tereza
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Analýza marketingové komunikace společnosti Pilulka.cz | Theses on a related topic

311.
Vanišová, Veronika
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vliv jednotlivých druhů komunikace/reklamy a komunikačního mixu na specifické cílové skupiny - aplikace na podmínky společnosti Skanska | Theses on a related topic

312.
Vecková, Vanda
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Marketingová komunikace jako nástroj řízení společenského chování lidí | Theses on a related topic

313.
Vitíková, Nikola
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklama a PR – analýza jich společných a rozdílných znaků | Theses on a related topic

314.
Vlk, Lukáš
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová kumunikace divadla Hybernia | Theses on a related topic

315.
Vojtkova, Natella maiden name: Akinšina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: Branding – its history and new challenges | Theses on a related topic

316.
Vokounová, Kateřina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Strategický marketing společnosti BSH domácí spotřebiče s.r.o. | Theses on a related topic

317.
Vondráčková, Denisa
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití nástrojů marketingového mixu vybrané firmy | Theses on a related topic

318.
Vošahlík, Jan
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic

319.
Wolf, Jiří
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový plán vybraného restauračního podniku v Praze | Theses on a related topic

320.
Yusupova, Dinara
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Optimalizace marketingového mixu s využitím teorie her | Theses on a related topic

321.
Zabala, Hana maiden name: Matějková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: CSR nadnárodních společností ve světě a v ČR | Theses on a related topic

322.
Zalabák, Aleš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Tvorba marketingové kampaně pro společnost xy a měření její efektivity | Theses on a related topic

323.
Zárubová, Alena
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza úrovně marketingové komunikace firmy | Theses on a related topic

324.
Zima, Jiří
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace skupiny PRE | Theses on a related topic

325.
Zoulová, Jitka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Úloha marketingové komunikace v marketingovém řízení města a obce | Theses on a related topic

326.
Žákovcová, Barbora
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Činnost neziskových organizací v České republice | Theses on a related topic

327.
Babišová, Adéla
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Event marketing a jeho efektivita | Theses on a related topic

328.
Bachová, Erika
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Veletrhy a výstavy ve Škoda auto, a.s. | Theses on a related topic

329.
Baliasnikova, Uliana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Reklama jako obraz kultury | Theses on a related topic

330.
Bálková, Denisa
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Globální marketing a lokální kultura | Theses on a related topic

331.
Bárta, Lukáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Koncepce mezinárodního marketingu, příklady uplatnění v podniku | Theses on a related topic

332.
Bartoš, Václav
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Fenomén privátní značky a nástroje jeho marketingové podpory | Theses on a related topic

333.
Bergerová, Anna
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Srovnávací analýza marketingové komunikace aukčních síní a galerií | Theses on a related topic

334.
Bílá, Monika
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Trendy marketingové komunikace v bankovním sektoru | Theses on a related topic

335.
Blažek, Michal
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv sociálního okolí na chování spotřebitele | Theses on a related topic

336.
Borodenko, Pavel
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Úloha marketingu v životě firmy | Theses on a related topic

337.
Boubín, Otto
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Analýza marketingu firmy ve farmaceutickém průmyslu | Theses on a related topic

338.
Brázda, Pavel
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Strategie zavádění nového farmaceutického produktu na trh | Theses on a related topic

339.
Brokešová, Klára
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sponzoring tenisových turnajů | Theses on a related topic

340.
Brotánek, Ondřej
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt firemního časopisu pro vnitřní komunikaci společnosti Olympus | Theses on a related topic

341.
Brožíčková, Renáta maiden name: Šťastná
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza procesu kupního chování na trhu s vínem | Theses on a related topic

342.
Burdová, Klára
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový mix produktu Oltar | Theses on a related topic

343.
Cafourek, Milan
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Efektivnost vybraných nástrojů marketingové komunikace ve společnosti SUBWAY. | Theses on a related topic

344.
Čapková, Laura
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komunikačního mixu nové výrobkové řady | Theses on a related topic

345.
Červenka, Lukáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Novinky bílé a černé techniky a formy jejich propagačního uvedení na trh (s výběrem libovolného historického období) období 2005 - 2009 | Theses on a related topic

346.
Čubová, Šárka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace v období stagnace ekonomiky | Theses on a related topic

347.
Danilenko, Alexander
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Globální finanční společnosti a jejich vliv na světových trzích | Theses on a related topic

348.
Divišová, Tereza
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Marketingová komunikace jako nástroj řízení spotřebního chování zákazníků Božkov Special | Theses on a related topic

349.
Dolejšová, Kamila
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové metodiky komunikace uplatňované v procesu Řízení vztahu se zákazníky. Komunikace jako nástroj rozvoje společnosti a součást marketingového mixu. Vliv komunikace na další složky marketingového mixu. | Theses on a related topic

350.
Doleželová, Andrea
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Integrovaná marketingová komunikace - synergický efekt jednotlivých nástrojů | Theses on a related topic