Theses on a related topic (having the same keywords):

baleni (obaly), ikona, spotrebni chovani, icon, brand building, marketingovy vyzkum, propagace, reklama, consumer behaviour, znacka, promotion, spotrebitel, budovani znacky, logo, marketing, packaging, advertising, brand, marketing research, consumer

Keywords ordered alphabetically | Keywords ordered by occurrence rate

2151.
Kmentová, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace vybraných modelů společnosti Škoda Auto a.s. | Theses on a related topic Display description

2152.
Kmošek, Martin
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Podnikatelský plán - základní dokument počátečních fází životního cyklu MSP | Theses on a related topic

2153.
Kňažko, Jana maiden name: Schrutová
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití Product placementu v integrované marketingové komunikaci | Theses on a related topic

2154.
Kňažko, Jana maiden name: Schrutová
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Strategie řízení image značky banky | Theses on a related topic

2155.
Knižková, Tereza
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Osobnost tiskového mluvčího jako předpoklad úspěšné komunikace firmy | Theses on a related topic

2156.
Kočí, Ondřej
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Využití teorie her v marketingu | Theses on a related topic

2157.
Kočková, Hana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vytvoření věrnostního programu pro klienty První novinové společnosti a.s. | Theses on a related topic

2158.
Koderová, Nikola
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikační mix podnikatelského subjektu | Theses on a related topic

2159.
Kohoutová, Michaela
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Propagace vybraného produktu v rámci eventové akce | Theses on a related topic

2160.
Köcherová, Jitka maiden name: Mayerová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v ČR)
Bachelor's thesis defence: Prezentace neziskových organizací a efektivní získávání finančních prostředků | Theses on a related topic

2161.
Kochová, Iva
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postavení a obraz současné rodiny v televizní reklamě | Theses on a related topic
Bachelor's thesis defence: Postavení a obraz současné rodiny v televizní reklamě | Theses on a related topic

2162.
Kolář, Pavel
Faculty: University of Finance and Administration
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Informatics / Applied Informatics (combination/specialization: Software Systems)
Bachelor's thesis defence: Software v automobilovém průmyslu | Theses on a related topic

2163.
Kolářová, Jana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podnikatelský záměr a založení firmy, její marketingová strategie | Theses on a related topic

2164.
Kolářová, Jana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Psychologické aspekty procesu nákupního rozhodování | Theses on a related topic

2165.
Kolcun, Jaroslav
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový plán pro spol. s r.o. podnikající v oboru výuky bojových umění se zvláštním zaměřením na japonské bojové umění jujutsu | Theses on a related topic

2166.
Koldinský, Miloslav
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Kritický pohled na propagandu Třetí říše z pohledu marketingové komunikace | Theses on a related topic

2167.
Kolesa, Kryštof
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Product placement v současném televizním seriálu | Theses on a related topic

2168.
Kolesnikova, Alona
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Projekt marketingové komunikační aktivity pro vybraný produkt v oboru fashion | Theses on a related topic

2169.
Kolinger, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Průzkum spokojenosti a požadavků zákazníka | Theses on a related topic

2170.
Koltykova, Alina
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: The role of digital and social media marketing in consumer behaviour | Theses on a related topic

2171.
Kolyada, Viktoriya
Faculty: University of Finance and Administration
Year: 2020, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Mobilní Marketing | Theses on a related topic

2172.
Komárková, Karolína
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Trendy marketingové komunikace a jejich aplikace v Bowling baru Step | Theses on a related topic

2173.
Komárková, Zita maiden name: Rychmachová
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Insurance Industry
Master's thesis defence: Cross - selling, jeho využití a přínos pro pojišťovnu | Theses on a related topic

2174.
Komenda, Tomáš
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh eventu pro vybraný podnik nebo produkt s ekonomickým vyhodnocením | Theses on a related topic

2175.
Komleva, Daria
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketing Management and Marketing planning | Theses on a related topic

2176.
Konopásek, Tomáš
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Marketing v podniku Česká hospoda | Theses on a related topic

2177.
Konovalov, Rodion
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Cenové strategie firmy v konkurenčním prostředí | Theses on a related topic
Bachelor's thesis defence: Marketingové strategie a jejich vliv na cenotvorbu firmy | Theses on a related topic

2178.
Konrádová, Nikola
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Jazyk přesvědčování v reklamě | Theses on a related topic

2179.
Konštant, Tomáš
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje odborných časopisů | Theses on a related topic

2180.
Kopáček, Tomáš
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Guerrilla jako prostředek marketingové komunikace | Theses on a related topic

2181.
Kopecký, Lukáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt a realizace marketingové strategie obchodní společnosti Richter & Frenzel v roce 2009. - Případová studie. | Theses on a related topic

2182.
Kopolovičová, Marie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Datamining a jeho využití pro zvyšování efektivity věrnostních programů v rámci obchodního modelu společnosti | Theses on a related topic

2183.
Kopta, Michael
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing vybrané neziskové organizace | Theses on a related topic

2184.
Korejsová, Linda
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Specialization in Law / Legal Aspects in Business
Master's thesis defence: Ochrana spotřebitele v právu EU a ČR při poskytování spotřebitelských úvěrů | Theses on a related topic

2185.
Korejtková, Tereza
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Promotion of Rural Area - Back to Tradition | Theses on a related topic

2186.
Korelová, Lucie
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Podpora prodeje a její metody a techniky | Theses on a related topic

2187.
Kortus, Tomáš
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingový průzkum zákazníků cestovních kanceláří | Theses on a related topic

2188.
Kositskikh, Arina
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Podnikatelský plán jako základ úspěchu podnikatelského záměru | Theses on a related topic

2189.
Kostlán, Martin
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Negativní dopady marketingu pohledem marketérů | Theses on a related topic

2190.
Kotabová, Sára
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Význam sponzoringu v alpských disciplínách | Theses on a related topic

2191.
Kotlan, Jakub
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Management sportovní organizace | Theses on a related topic

2192.
Kotvasová, Anna
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu – senioři | Theses on a related topic

2193.
Koubek, Matěj
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Efektivní uplatňování nástrojů sportovního marketingu | Theses on a related topic

2194.
Kounovský, Ondřej
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace vysokých škol s ekonomickým zaměřením v ČR | Theses on a related topic

2195.
Kouřilová, Kateřina maiden name: Protivová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingových komunikačních aktivit vybrané kulturní organizace | Theses on a related topic

2196.
Koutenská, Sabina
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Marketing v neziskové organizaci | Theses on a related topic

2197.
Koutný, Miroslav
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Marketingové aktivity důležité pro další rozvoj firmy | Theses on a related topic

2198.
Koutský, Michal
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kampaně a nejčastější chyby v kampani | Theses on a related topic
Bachelor's thesis defence: Marketingové strategie v politických kampaních | Theses on a related topic

2199.
Kovalenko, Darya
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Možnosti rozlišení pozitivního a negativního dopadu reklamy na chování lidí | Theses on a related topic

2200.
Kovaľová, Andrea
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh projektu módní přehlídky jako marketingové události | Theses on a related topic