Theses on a related topic (having the same keywords):

imitations, shopper, vyznam znacky, strategie, podnikani, sense of brand, brand building, strategy, relations, ceska znacka, cena znacky, zakaznici, society and brand, brand and globalization, market, tradice znacky, reklama, czech brand, tradition of brand, price of brand, znacka, produkt, znacka a globalizace, padelky, komunikace, spotrebitel, method of evaluation, trade-marks, business, metoda ocenovani, budovani znacky, portfolio znacek, konkurence, goals, competition, hodnota znacky, spolecnost a znacka, ochranna znamka, zisk, trh, vztahy, brand, portfolio of brand, the profit, consumer, advertisment, communication, cile, value of brand, product

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1951.
Bojanovský, Tomáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Metoda STP a práce s marketingovým mixem | Theses on a related topic Display description

1952.
Bojanovský, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Vliv podpory prodeje a věrnostních programů na změnu nákupního chování zákazníka | Theses on a related topic

1953.
Borová, Adéla
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Moderní aplikace marketingu v hotelnictví | Theses on a related topic

1954.
Borovičková, Kateřina
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing malých a středních podniků | Theses on a related topic

1955.
Bors, Jan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sociologie marketingové komunikace a proměny hodnotových orientací | Theses on a related topic

1956.
Bosák, Jan
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Průmysl 4.0 a možnosti jeho implementace do praxe podniků | Theses on a related topic

1957.
Botheová, Barbora
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Genderové role muže a ženy v reklamě | Theses on a related topic

1958.
Boubín, Otto
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Hospodářská krize ve spojení s marketingem bankovních produktů | Theses on a related topic

1959.
Boušek, Petr
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postavení a obraz současné rodiny v televizní reklamě | Theses on a related topic

1960.
Boušková, Markéta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh projektu a realizace audiovizuálních podpor pro výuku komunikačních dovedností – řeč těla | Theses on a related topic

1961.
Bovykina, Bozhena
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Competing with giants | Theses on a related topic

1962.
Bradna, Václav
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Insurance Industry
Master's thesis defence: Strategická spolupráce institucí na finančním trhu a její konkrétní podoba | Theses on a related topic

1963.
Brandejs, Lukáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Podpora malých a středních podniků z veřejných zdrojů | Theses on a related topic

1964.
Brávek, Vojtěch
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský plán pro expanzi startupu na zahraniční trh | Theses on a related topic

1965.
Bredl, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Audiovizuální virální sdělení, předpoklady jeho komunikační úspěšnosti – výběr kazuistik, analýza obsahu a formy | Theses on a related topic

1966.
Brichová, Petra
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba reklamní kampaně | Theses on a related topic

1967.
Brindler, Jan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Management, Corporate Management, Corporate Management)
Master's thesis defence: Inovační podnikání v ČR
Master's thesis defence: Inovační podnikání v ČR | Theses on a related topic

1968.
Broum, Pavel
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro seniory | Theses on a related topic

1969.
Brůna, Matěj
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Virtuální realita v neuromarketingu | Theses on a related topic

1970.
Brunclíková, Pavlína
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahů se zákazníky | Theses on a related topic

1971.
Brůžová, Hana
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Komunikace v obtížných situacích | Theses on a related topic
Master's thesis defence: Komunikace v obtížných situacích | Theses on a related topic

1972.
Bryce, Václava maiden name: Kaššová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový význam body image | Theses on a related topic

1973.
Brychová, Sabina
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt reklamní kampaně pro vybraný produkt podnik | Theses on a related topic

1974.
Březinová, Esther
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Analýza zákaznické cesty e-shopu s potravinami na českém trhu za použití BPMN 2.0 | Theses on a related topic

1975.
Bubenčík, Martin
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Finance and Financial Services (combination/specialization: Banking)
Bachelor's thesis defence: Struktura bankovního systému v ČR ve srovnání s SR | Theses on a related topic

1976.
Bučinský, Martin
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza životního cyklu produktu a úlohy komunikace v jeho jednotlivých etapách | Theses on a related topic

1977.
Budilová, Gabriela
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Etika a reklama | Theses on a related topic

1978.
Bugubayeva, Aneliya
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Strategizing of Personal Branding Start-Ups | Theses on a related topic

1979.
Buchelnikova, Polina
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Financing of a coffee house start up | Theses on a related topic

1980.
Bulavina, Daria
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha reklamní fotografie v tištěných a on-line médiích | Theses on a related topic

1981.
Bunina, Yuliya
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Czech business environment from the point of view of expatriates | Theses on a related topic

1982.
Burda, Martin
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Strategický finanční plán společnosti | Theses on a related topic

1983.
Burdová, Klára
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový mix produktu Oltar | Theses on a related topic

1984.
Bureš, Vladimír
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Aplikace teorie her v podnikové praxi | Theses on a related topic

1985.
Burger, Tomáš
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Užití vědeckotechnických parků v inovačním podnikání | Theses on a related topic

1986.
Burianová, Miroslava
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Strategický management | Theses on a related topic

1987.
Burkovcová, Renata
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tajemství úspěšné komunikace | Theses on a related topic

1988.
Bursová, Šárka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Proces budování značky a faktory, které ho ovlivňují | Theses on a related topic

1989.
Buzková, Kateřina
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Intuitivní marketing malých a středních podniků a jeho aplikace na konkrétní firmu | Theses on a related topic

1990.
Bykova, Maria
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: Sales Promotion as a Part of Integrated Marketing Communication at Launch of Novelty on the Market | Theses on a related topic

1991.
Cába, Stanislav
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro seniory | Theses on a related topic

1992.
Cabáková, Iveta maiden name: Jurkovičová
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Hodnocení finanční situace firmy v podmínkách účetních výkazů sestavenýchdle IAS/IFRS | Theses on a related topic

1993.
Cafourek, Milan
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Efektivnost vybraných nástrojů marketingové komunikace ve společnosti SUBWAY. | Theses on a related topic

1994.
Caithaml, Patrik
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový mix vybraného podniku | Theses on a related topic

1995.
Callegariová, Samuela
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití specifické formy nástrojů marketingu podle povahy zvolené firmy | Theses on a related topic

1996.
Candráková, Lucia
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Klamavá reklama
Master's thesis defence: Klamavá reklama | Theses on a related topic

1997.
Cao, Xun
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance & Bachelor of Science in Business Administration
Bachelor's thesis defence: Increasing of a Profit Through the Analysis of the Market Demand | Theses on a related topic
Bachelor's thesis defence: Increasing of a Profit Through the Analysis of the Market Demand | Theses on a related topic

1998.
Cidlinská, Radka maiden name: Hercíková
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Účetnictví a audit)
Bachelor's thesis defence: Daňový a účetní pohled na mateřskou a dceřinou společnost, podnikání rodinných příslušníků | Theses on a related topic

1999.
Cikánková, Kateřina maiden name: Stupková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Řízení lidských zdrojů v prostředí nadnárodní farmaceutické společnosti | Theses on a related topic

2000.
Cikánová, Eva
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová strategie společnosti Google | Theses on a related topic