Theses on a related topic (having the same keywords):

marketingovy mix, brand management, brand image, znalost znacky, image znacky, brand building, communication strategy, komunikacni strategie, brand knowledge, market, znacka, marketing mix, marketingova komunikace, budovani znacky, marketing, rizeni znacky, hodnota znacky, trh brand, brand equity, marketing communication

Keywords ordered alphabetically | Keywords ordered by occurrence rate

2501.
Maštalířová, Nikol
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Význam marketingu při zavádění nové technologie ve výrobním podniku | Theses on a related topic Display description

2502.
Matalík, Jakub
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kinoreklama v ČR a její vývoj po nástupu multikin na domácí trh | Theses on a related topic

2503.
Matalík, Jakub
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Integrovaná marketingová komunikace v rámci filmového marketingu | Theses on a related topic

2504.
Máťášová, Slávka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: PR as a part of integrated marketing communication | Theses on a related topic

2505.
Matějková, Eva
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový mix ve firmě Akros | Theses on a related topic

2506.
Matějková, Lucie
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Internetový marketing ve vybraném podniku | Theses on a related topic

2507.
Matějková, Zuzana maiden name: Matějková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace a veřejné mínění | Theses on a related topic

2508.
Matek, Patrik
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Řízení vztahů se zákazníkem dle norem ISO | Theses on a related topic

2509.
Matoušek, Vladimír
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Podnikatelský záměr na založení společnosti a jeho vyhodnocení | Theses on a related topic

2510.
Matoušková, Veronika maiden name: Matoušková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Podnikatelský záměr na založení společnosti a jeho vyhodnocení | Theses on a related topic

2511.
Matoušková, Veronika maiden name: Matoušková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský plán na založení společnosti (vybrané problémy) | Theses on a related topic

2512.
Maxina, Viktoriya
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: A positive theory of corruption: Costs and benefits | Theses on a related topic

2513.
Měkotová, Ivana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing zdravého životního stylu se zaměřením na marketingové aktivity v oblasti zdravé výživy a sportu | Theses on a related topic

2514.
Meledina, Daria maiden name: Abdrazakova
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Proces rozhodování o nákupu předmětů dlouhodobé spotřeby | Theses on a related topic

2515.
Melichar, Filip
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Steve Jobs a jeho vliv na vývoj marketingové komunikace | Theses on a related topic

2516.
Melichar, Filip
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Postavení marketingu v podniku s důrazem na sektor stavebnictví | Theses on a related topic

2517.
Melmuková, Kateřina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologická analýza obsahu reklamy | Theses on a related topic

2518.
Melmuková, Kateřina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Projevy dlouhodobého působení marketingové komunikace na českou populaci | Theses on a related topic

2519.
Melordoyev, Islam
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Direct Marketing of the selected company | Theses on a related topic

2520.
Mendl, Vladimír
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt optimalizace webových stránek (jako marketingová podpora) pro vyhledávače | Theses on a related topic

2521.
Mendl, Vladimír
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Vliv ekonomické situace na obsahy a formy marketingové komunikace ve vybraném oboru | Theses on a related topic

2522.
Meňhartová, Simona
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Neuromarketingový přístup k reklamě | Theses on a related topic

2523.
Merhout, Daniel
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Scénář a realizace propagačního filmu – textová příprava, natočení a střih propagačního videa (projektové řešení) | Theses on a related topic

2524.
Měšťan, Jan
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Faktory ovlivňující spotřební chování domácností v rámci České republiky | Theses on a related topic

2525.
Mieresová, Lenka maiden name: Koudelková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komplexní strategie PR komunikace projektu Receptář v letech 2008-2009 | Theses on a related topic

2526.
Mieresová, Lenka maiden name: Koudelková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace časopisu Receptář na internetu | Theses on a related topic

2527.
Miiasarov, Marat
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The Political System of the Russian Federation | Theses on a related topic

2528.
Míková, Tereza
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová situační analýza podniku s využitím analýz marketingových prostředí | Theses on a related topic

2529.
Mikulcová, Petra
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikační strategie v oblasti péče o zdraví | Theses on a related topic

2530.
Mikulcová, Petra
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Sociální marketing – obsah a specifika – rozbor konkrétních případů | Theses on a related topic

2531.
Milerská, Zuzana
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Interní komunikace ve firmě Shell Czech Republic a.s. | Theses on a related topic

2532.
Milevová, Simona
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

2533.
Milner, Jan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing vinařského cestovního ruchu v ČR | Theses on a related topic

2534.
Minaříková, Petra
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace v oboru fashion | Theses on a related topic

2535.
Minksová, Lucie
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Práce s životním cyklem produktu jako nástroj konkurenceschopnosti podniku | Theses on a related topic

2536.
Minovskiy, Sergey
Faculty: University of Finance and Administration
Year: 2019, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové kampaně s využitím telemarketingu k získávání zákazníků | Theses on a related topic

2537.
Mirkamalova, Tamila
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Management and Controlling of SME-s | Theses on a related topic

2538.
Miřátská, Veronika
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Posouzení efektivnosti politického marketingu – rozbor konkrétní kampaně | Theses on a related topic

2539.
Mishkavets, Dzianis
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Postoje české veřejnosti k současnosti a budoucnosti elektromobilů v ČR | Theses on a related topic

2540.
Mišjaková, Nikola
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Potravinářský obal jako nástroj marketingové komunikace | Theses on a related topic

2541.
Mlejnková, Blanka maiden name: Bradáčová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Vyhodnocení ekonomické efektivnosti variant podnikatelského plánu | Theses on a related topic

2542.
Mochalova, Ekaterina
Faculty: University of Finance and Administration
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Market Segmentation and Analysis of Customer Behaviour | Theses on a related topic

2543.
Mochalova, Ekaterina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Market Segmantation and Analysis of Customer Behaviour | Theses on a related topic

2544.
Moravcová, Nikola
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace jako faktor formování životního stylu | Theses on a related topic

2545.
Moravcová, Pavlína
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro dětské publikum | Theses on a related topic

2546.
Morávek, Lukáš
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Předvídatelná iracionalita v lidském chování | Theses on a related topic

2547.
Morawetzová, Romana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Úloha marketingu v činnosti podniku | Theses on a related topic

2548.
Mordovina, Eleonora
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: TikTok as a marketing tool | Theses on a related topic

2549.
Morozova, Anastasiya
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Brand Attachment through Lovemarks | Theses on a related topic

2550.
Moteffová, Markéta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití v komunikaci se zákazníkem | Theses on a related topic