Theses on a related topic (having the same keywords):

marketingovy mix, prace s verejnosti, moralka, osobni prodej, podpora prodeje, marketing communications, sales promotion, propagace, reklama, socialni marketing emoce, chovani spotrebitele, social marketing, rationalizing, morality, primy marketing, promotion, marketing mix, marketingova komunikace, racio, sponzoring, advertising, personal selling, direct marketing, emotions, consumer behavior, public relations, sponsorship

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1651.
Schmalz, Zbyněk
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komplexní marketingové kampaně prodeje elektrické energie | Theses on a related topic Display description

1652.
Schmiedhuber, Jan
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Proč lidé podléhají reklamě? | Theses on a related topic

1653.
Schülerová, Nela
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické limity reklamy | Theses on a related topic

1654.
Schuster, Jan
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postoje české populace k reklamě | Theses on a related topic

1655.
Sidorov, Alexej
Faculty: University of Finance and Administration
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Média a nástroje přímého marketingu | Theses on a related topic

1656.
Sierra, Klára maiden name: Skorunková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Modelka jako produkt modelingové agentury a její event marketingový potenciál | Theses on a related topic

1657.
Singer, Martin
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Genderové role muže a ženy v reklamě | Theses on a related topic

1658.
Sinitskaya, Anastassiya
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nástroje marketingové komunikace v praxi
Bachelor's thesis defence: Nástroje marketingové komunikace v praxi | Theses on a related topic

1659.
Sinkulová, Petra
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Podpora prodeje a její metody a techniky | Theses on a related topic

1660.
Sirůčková, Lucie
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Public Administration EU)
Master's thesis defence: Právní regulace reklamy | Theses on a related topic

1661.
Sittingerová, Patricia
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sportovní marketing v českých klubech hokejové Extraligy a zahraniční NHL | Theses on a related topic

1662.
Skálová, Adina
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha marketingové komunikace v marketingovém řízení města a obce | Theses on a related topic

1663.
Skrip, Jindřich
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj produktu životního pojištění v pojišťovně Kooperativa - rozdíl mezi teorií ma praxí | Theses on a related topic

1664.
Sládková, Kateřina
Faculty: University of Finance and Administration
Year: 2018, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Specifika psychologie marketingové komunikace pro seniory | Theses on a related topic

1665.
Slámová, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace v sektoru komerčních realit | Theses on a related topic

1666.
Slovák, Petr
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologické aspekty marketingové komunikace společnosti McDonald's - jejich vliv na myšlení a postoje adresátů | Theses on a related topic

1667.
Smirnova, Mariia
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora a zvýšení konkurenceschopnosti podniku pomocí nástrojů komunikačního mixu | Theses on a related topic

1668.
Smrčka, Jakub
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Sociální sítě jako trendový nástroj komunikace | Theses on a related topic

1669.
Sobotka, David
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě v sektoru farmacie | Theses on a related topic

1670.
Sobotová, Radka
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Finance and Risk)
Master's thesis defence: Marketingové aktivity bankovního sektoru působící na zákazníka v době ekonomické recese | Theses on a related topic

1671.
Sochorová, Markéta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration
Bachelor's thesis defence: Analýza spolupráce územní samosprávy a regionálních audiovizuálních médií v Ústeckém kraji | Theses on a related topic

1672.
Soldán, Martin
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Komparace komunikační strategie mezi dvěma velkými společnostmi | Theses on a related topic

1673.
Somrová, Petra
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v EU)
Bachelor's thesis defence: Kvalita služeb v cestovním ruchu ve vybraném regionu Špindlerův Mlýn | Theses on a related topic

1674.
Soušek, Jiří
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etika v marketingové komunikaci | Theses on a related topic

1675.
Sova, Martin
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová strategie podniku | Theses on a related topic

1676.
Sovová, Lucie
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Modelka jako produkt modelingové agentury a její event marketingový potenciál | Theses on a related topic

1677.
Srbková, Michaela
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace uplatňovaná pro komunikaci vakcíny proti onemocnění COVID-19 veřejnosti | Theses on a related topic

1678.
Srbová, Tereza
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikový plán fotografického ateliéru | Theses on a related topic

1679.
Stará, Dominika maiden name: Vrátná
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sociálně-etické aspekty sportovní reklamy a sponzoringu | Theses on a related topic

1680.
Stavělová, Rebeka
Faculty: University of Finance and Administration
Year: 2023, studies under way
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na životní styl mladé generace
Bachelor's thesis defence: Vliv marketingové komunikace na životní styl mladé generace | Theses on a related topic

1681.
Stegurová, Martina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh marketingové strategie prostřednictvím internetu | Theses on a related topic

1682.
Stemberg, Andrew
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Reklamní kampaň | Theses on a related topic

1683.
Stević Pátková, Tereza maiden name: Pátková
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic

1684.
Stirber, Dávid
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event marketing – nástroj PR pro cílové skupiny zákazníci a zaměstnanci | Theses on a related topic

1685.
Straka, David
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Současný svět billboardů | Theses on a related topic

1686.
Straka, Jiří
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Využití nástrojů direkt marketingu v reklamní agentuře Reklama Straka | Theses on a related topic

1687.
Straňavová, Nikol
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza zavádění nového produktu na trh | Theses on a related topic

1688.
Stránský, Ondřej
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Specialization in Law / Law and Business
Bachelor's thesis defence: Právo a morálka a jejich recepce Immanuelem Kantem | Theses on a related topic

1689.
Strašková, Nina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Mezinárodní marketing vybrané společnosti - případová studie | Theses on a related topic

1690.
Strelkov, Eduard
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Applied Informatics / Applied Informatics
Bachelor's thesis defence: Vývoj webové aplikace pro reklamní agenturu | Theses on a related topic

1691.
Strnad, Petr
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

1692.
Strnadová, Tereza
Faculty: University of Finance and Administration
Year: 2016, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Současný stav a předpokládaný vývoj mediálního trhu v ČR | Theses on a related topic

1693.
Stručková, Stella
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Marketingové řízení hotelových služeb | Theses on a related topic

1694.
Střihavková, Věra
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Zvýšení kvality služeb v oblasti odbavení cestujících na letišti Praha Ruzyně | Theses on a related topic

1695.
Studničková, Lenka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sociální sítě: geneze, síla komunit a jejich využití v marketingové praxi | Theses on a related topic

1696.
Stuchlíková, Martina
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Steve Jobs a jeho vliv na vývoj marketingové komunikace | Theses on a related topic

1697.
Sudolská, Petra
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Nákupní chování vybraného spotřebitelského segmentu mládeže | Theses on a related topic

1698.
Suchá, Tereza
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Produkt - zdroj konkurenční výhody | Theses on a related topic

1699.
Suslova, Yelena
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku – projektová (analytická) studie | Theses on a related topic

1700.
Sušanka, Tomáš
Faculty: University of Finance and Administration
Year: 2020, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Produkt jako zdroj konkurenční výhody | Theses on a related topic