Theses on a related topic (having the same keywords):

perception, motivace, spotrebni chovani, creation of advertisement, obrazy, upoutani pozornosti, means of communication in advertising, learning, barvy, pozornost, reklama, vnimani, prostredky reklamy, psychologie reklamy, memory, headlines, spotrebitel, titulky, tvorba reklamy, ucinnost reklamy, attracting an attention, pamet, attention, advertising, consumer behavior, kinoreklama, plakat, uceni, vyzkum verejneho mineni. colors, motivation, advertising effectiveness, opinion poll., advertising in the cinema, posters, psychology of advertising, consumer

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1551.
Ljapinová, Jana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etický rozměr komunikačních strategií | Theses on a related topic Display description

1552.
Löbl, Tomáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití motivu strachu v televizní a billboardové reklamě. Analýza konkrétní marketingové komunikace. | Theses on a related topic

1553.
Lokajová, Tereza
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Motivační nástroje, jejich význam, přínos a vliv na pracovní výkon zaměstnanců podniku | Theses on a related topic

1554.
Lokvencová, Natálie
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické aspekty v marketingové komunikaci | Theses on a related topic
Bachelor's thesis defence: Etické aspekty v marketingové komunikaci | Theses on a related topic

1555.
Lomova, Kristina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Public relations jako součást nákupního rozhodování spotřebitele | Theses on a related topic
Bachelor's thesis defence: Public relations jako součást nákupního rozhodování spotřebitele | Theses on a related topic
Bachelor's thesis defence: Public relations jako součást nákupního rozhodování spotřebitele | Theses on a related topic

1556.
Lopatina, Anastasia
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza obsahu reklamního spotu | Theses on a related topic

1557.
Lorenc, Tomáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová činnost společnosti OVB Allfinanz, a.s. jako zástupce finančního sektoru | Theses on a related topic

1558.
Lorenc, Tomáš
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingové strategie společností ve finančním sektoru České republiky | Theses on a related topic

1559.
Lukášová, Dominika
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: České oděvní blogy jako nástroj product placementu | Theses on a related topic

1560.
Lukešová, Andrea
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vliv marketingové komunikace na diferenciaci životního stylu v současné české společnosti | Theses on a related topic

1561.
Luongová, Minh Chau
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Analýza lidského kapitálu v bankách | Theses on a related topic

1562.
Luongová, Ngoc Anh
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Historie a současnost spotřební kultury – sociální a psychologické aspekty moderního konzumenství | Theses on a related topic

1563.
Luxemburková, Natálie
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Specialization in Law / Law and Business
Bachelor's thesis defence: Ochrana spotřebitele v českém právu | Theses on a related topic

1564.
Luxíková, Jana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Analýza řízení týmů pojišťovny Kooperativa a.s. VIG v regionu agentura severní Čechy | Theses on a related topic

1565.
Lvova, Ekaterina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Organizational Efficiency and Internal Marketing. How PR and Marketing can improve employee motivation | Theses on a related topic

1566.
Lyust, Evgeny
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kritéria výběru médií pro reklamní kampaň sdružení Český ráj | Theses on a related topic
Bachelor's thesis defence: Kritéria výběru médií pro reklamní kampaň sdružení Český ráj | Theses on a related topic

1567.
Máčátová, Alice maiden name: Vysloužilová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikační strategie firmy | Theses on a related topic

1568.
Mach, Jakub
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Etický rozměr komunikačních stragegií | Theses on a related topic

1569.
Mach, Milan
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Hodnocení ekonomické efektivnosti variant podnikatelského plánu | Theses on a related topic

1570.
Majerová, Michaela
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Návrh optimalizace marketingové komunikace společnosti Kerida group a.s. | Theses on a related topic

1571.
Maláčová, Romana
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku - projektová (analytická) studie | Theses on a related topic

1572.
Málek, Jan
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Motivace zaměstnanců firem - penzijní připojištění | Theses on a related topic

1573.
Malinová, Tereza
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Influencer jako nástroj budování image značky | Theses on a related topic

1574.
Malkusová, Petra maiden name: Markovcová
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Firemní kultura společnosti FTE automotive Czechia s.r.o. | Theses on a related topic

1575.
Malyuk, Viktor
Faculty: University of Finance and Administration
Year: 2018, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: E-business a jeho logistika | Theses on a related topic
Bachelor's thesis defence: E-business a jeho logistika | Theses on a related topic

1576.
Mambetova, Elvina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Historie a současnost reklamní kampaně značky Adidas | Theses on a related topic

1577.
Maňas, Jaroslav
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh marketingových aktivit pro podporu a zvýšení prodeje | Theses on a related topic

1578.
Mandová, Alexandra
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv jednotlivých druhů komunikace/reklamy a komunikačního mixu na specifické cílové skupiny | Theses on a related topic

1579.
Mandzák, Jan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Regulace reklamy | Theses on a related topic

1580.
Marcilisová, Šárka
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vedení a motivace obchodní pracovní skupiny | Theses on a related topic

1581.
Marčanová, Michaela
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Regulace reklamy | Theses on a related topic

1582.
Marek, Ondřej
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Firemní kultura a její vliv na výkonnost firmy | Theses on a related topic

1583.
Marková, Ivana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza marketingové komunikace ve firmě | Theses on a related topic

1584.
Marková, Petra
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing pro vybranou cílovou skupinu | Theses on a related topic

1585.
Marmysh, Irina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Entrepreneurship in media industry | Theses on a related topic

1586.
Maršálková, Lenka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh marketingové komunikace pro děti | Theses on a related topic

1587.
Marušinová, Darina
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Řízení pracovního výkonu | Theses on a related topic

1588.
Mařík, Radek
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv médií a reklamy na veřejné mínění | Theses on a related topic

1589.
Maříková, Markéta
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postup při tvorbě logotypu společnosti Skappa a jeho využití | Theses on a related topic

1590.
Masojídek, Štěpán
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Realitní časopis jako prostředek integrované marketingové komunikace společnosti Concept 2M spol. s r.o. (časopis REAL CITY ) | Theses on a related topic
Bachelor's thesis defence: Realitní časopis jako prostředek integrované marketingové komunikace společnosti Concept 2M spol. s r.o. (časopis REAL CITY ) | Theses on a related topic

1591.
Masojídková, Monika
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj Corporate Designu ve společnosti Baťa | Theses on a related topic

1592.
Mašek, Jan
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace pořadu FUTURE JOBS | Theses on a related topic

1593.
Mašek, Luboš
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sociální sítě a jejich začlenění do marketingové strategie | Theses on a related topic

1594.
Matalík, Jakub
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kinoreklama v ČR a její vývoj po nástupu multikin na domácí trh | Theses on a related topic

1595.
Matějáková, Anna
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Role reklamního sloganu v marketingu a image značky | Theses on a related topic

1596.
Matějáková, Anna
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace ve vybraném podniku | Theses on a related topic

1597.
Matějková, Karolína
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využívání public relations v marketingové komunikaci organizace Microdis Electronics s.r.o. | Theses on a related topic

1598.
Matějková, Zuzana maiden name: Matějková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace a veřejné mínění | Theses on a related topic

1599.
Matějovská, Martina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivita nástrojů marketingového mixu u vybraného podniku | Theses on a related topic

1600.
Maternová, Vlasta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Příprava a realizace DM akce v konkrétní firmě | Theses on a related topic