Theses on a related topic (having the same keywords):

marketingova strategie, brand., znacka. keywords commercial communication, marketing strategy, komunikacni mix, propagace, reklama, promotion, marketingova komunikace, advertising, marketing communication, klicova slova komercni komunikace, mix of communication

Keywords ordered alphabetically | Keywords ordered by occurrence rate

2101.
Melmuková, Kateřina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Projevy dlouhodobého působení marketingové komunikace na českou populaci | Theses on a related topic Display description

2102.
Meňhartová, Simona
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Regulace reklamy | Theses on a related topic

2103.
Merhout, Daniel
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Scénář a realizace propagačního filmu – textová příprava, natočení a střih propagačního videa (projektové řešení) | Theses on a related topic

2104.
Miklošková, Alica
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifiky integrované marketingové komunikace ve vybraných oborech (projekt golfového turnaje jako marketingového eventu) | Theses on a related topic

2105.
Millerová, Marie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Analýza propagační komunikace vybrané neziskové organizace | Theses on a related topic

2106.
Milner, Jan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing vinařského cestovního ruchu v ČR | Theses on a related topic

2107.
Minaříková, Petra
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Chanel a jeho marketingová strategie v psychologických souvislostech péče o zákazníka | Theses on a related topic

2108.
Minovskiy, Sergey
Faculty: University of Finance and Administration
Year: 2019, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové kampaně s využitím telemarketingu k získávání zákazníků | Theses on a related topic

2109.
Mochalova, Ekaterina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Žena jako sexuální objekt v soudobé české reklamě | Theses on a related topic

2110.
Moravcová, Nikola
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace jako faktor formování životního stylu | Theses on a related topic

2111.
Morávek, Lukáš
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Předvídatelná iracionalita v lidském chování | Theses on a related topic

2112.
Morávek, Roman
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský záměr (plán) – rozšíření podnikatelských aktivit | Theses on a related topic

2113.
Morawetzová, Romana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Úloha marketingu v činnosti podniku | Theses on a related topic

2114.
Mordosova, Anna
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Marketingová komunikace jako nástroj marketingového řízení podniku | Theses on a related topic

2115.
Mordovina, Eleonora
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: TikTok as a marketing tool | Theses on a related topic

2116.
Moreau, Lenka
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Business plán francouzské servisní společnosti | Theses on a related topic

2117.
Mošna, Zdeněk
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Význam výzkumu potřeb, požadavků a očekávání zákazníků pro řízení vztahů se zákazníky | Theses on a related topic

2118.
Moteffová, Markéta
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv prodejního prostředí na nákupní rozhodování | Theses on a related topic

2119.
Moutvičková, Jitka
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace profesionálních sportovních klubů | Theses on a related topic

2120.
Movsisian, Anait
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The Secrets of Communication in Marketing communication | Theses on a related topic

2121.
Mráz, Filip
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Budování značky | Theses on a related topic

2122.
Mrázek, Marek
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: SWOT analýza podnikatelského subjektu | Theses on a related topic

2123.
Mrenca, Karel
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Úloha reklamy a její význam v řízení podniku | Theses on a related topic

2124.
Mrštinová, Sabina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využívání motivu strachu v televizní reklamě | Theses on a related topic

2125.
Mrzenová, Hana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: HR management a public relations - Vliv interní komunikace na motivaci zaměstnanců | Theses on a related topic

2126.
Mudra, Stanislav
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Použití metody Eye Tracking ve vizuálním marketingu | Theses on a related topic

2127.
Muchová, Tereza
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing domácího cestovního ruchu rodin s dětmi předškolního věku | Theses on a related topic

2128.
Mukhina, Alesia
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Sociálně psychologické aspekty využití celebrity v reklamním sdělení | Theses on a related topic

2129.
Muláček, Michal
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Společenská funkce a marketingová strategie kladenského Domu kultury | Theses on a related topic

2130.
Müller, Martin
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Negativní dopady marketingu pohledem marketérů | Theses on a related topic

2131.
Müller, Martin
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Uplatnitelnost absolventů oboru Marketingová komunikace na trhu práce | Theses on a related topic

2132.
Müllerová, Tereza
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Návrh a vyhodnocení marketingové kampaně pomocí nástrojů IMK | Theses on a related topic

2133.
Muroňová, Karolína
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Krizová komunikace cestovní kanceláře | Theses on a related topic

2134.
Muselová, Nikola maiden name: Krpatová
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha výzkumu trhu v marketingové strategii a systému informací | Theses on a related topic

2135.
Mussabayeva, Diana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Inovace jako nástroj marketingu | Theses on a related topic

2136.
Myšková, Irena
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové kampaně organizace | Theses on a related topic

2137.
Myšková, Irena
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Lidé v marketingu | Theses on a related topic

2138.
Nagajdová, Petra
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The role of new media in a modern marketing communication | Theses on a related topic

2139.
Náchodská, Jana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Návrh PR aktivit pro společnost Conseq Investment Management | Theses on a related topic

2140.
Nachtigal, Marek
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza internetových stránek VŠFS | Theses on a related topic

2141.
Naimann, Michal
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Plánování reklamní kampaně v marketingové firmě | Theses on a related topic

2142.
Najmanová, Nikola
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě v sektoru finančních služeb | Theses on a related topic

2143.
Nam, Alexandra
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Youtube as a marketing tool in relationship marketing | Theses on a related topic

2144.
Nápravníková, Lucie
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vnímání reklamy v jednotlivých médiích | Theses on a related topic

2145.
Nasybullina, Yulia
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Regulace reklamy a právo | Theses on a related topic

2146.
Nazarčíková, Veronika
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Ovlivňující prvky v reklamě | Theses on a related topic

2147.
Nedvědová, Klára
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová profese a stres | Theses on a related topic

2148.
Nedvědová, Markéta
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Regulace reklamy v rozhlasovém a televizním vysílání | Theses on a related topic

2149.
Nechybová, Veronika
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Cílové skupiny a marketingová komunikace, analýza televizní reklamní kampaně na čokoládu Milka. | Theses on a related topic

2150.
Nechybová, Veronika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Podpora prodeje outdoorových zájezdů v marketingu cestovních kanceláří | Theses on a related topic