Theses on a related topic (having the same keywords):

motivace, marketingovy mix, needs, forms of marketing communication, formy marketingove komunikace, reklama, cilova skupina, psychologie reklamy, marketing mix, advertising psychology, advertising, potreby, motivation, segmentace trhu, target group, market segmentation

Keywords ordered alphabetically | Keywords ordered by occurrence rate

2701.
Tykvart, Tomáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza životního cyklu produktu | Theses on a related topic Display description

2702.
Uldrichová, Aneta
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení efektivity event kampaně | Theses on a related topic

2703.
Ulíková, Věra
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Hlavní principy etických kodexů reklamy u nás a ve světě | Theses on a related topic

2704.
Umarov, Ruslan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Význam personálního řízení pro úspěch firmy | Theses on a related topic

2705.
Urbánková, Petra maiden name: Slezáková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podíl reklamy na problémech soudobého způsobu života společnosti | Theses on a related topic

2706.
Urbanová, Monika maiden name: Mochnáčová
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Návrh integrované marketingové komunikace pro Zoo Praha | Theses on a related topic

2707.
Urbík, Jan
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Efektivnost virového marketingu v IT firmách | Theses on a related topic

2708.
Ussatova, Darya
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Social Networks and its marketing potential for Small and Medium Enterprises (SME). | Theses on a related topic

2709.
Uváčiková, Mária
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing turistického potenciálu Bratislavy | Theses on a related topic

2710.
Vacková, Monika
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Emoce v marketingu | Theses on a related topic

2711.
Vaculík, David
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event marketingová akce v moderní firmě | Theses on a related topic

2712.
Vajdík, Petr
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Změny v preferencích tištěných a elektronických médií v ČR za posledních 20 let | Theses on a related topic

2713.
Valder, Jan
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová strategie prodeje finančního produktu | Theses on a related topic

2714.
Valek, Luka Martin
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Životní cyklus produktu | Theses on a related topic

2715.
Valentová, Martina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Přímý prodej a marketingová komunikace | Theses on a related topic

2716.
Valová, Barbora
Faculty: University of Finance and Administration
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Věrnostní program jako nástroj budování loajality zákazníka společnosti Marionnaud | Theses on a related topic

2717.
Valová, Pavlína
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Stereotypy v reklamě a jejich vliv na hodnocení produktu | Theses on a related topic

2718.
Vandas, Pavel
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové výdaje a jejich vliv na velikost obratu (zisku) | Theses on a related topic

2719.
Vandasová, Zuzana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Specifika propagace chemických produktů na veletrzích v České republice | Theses on a related topic

2720.
Vaníčková, Petra
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Subjekty na mediálním trhu, jejich struktura, poskytované služby a perspektivy vývoje | Theses on a related topic

2721.
Vaňkátová, Kateřina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Formy marketingové komunikace společnosti CK Firo-tour, a.s. | Theses on a related topic

2722.
Vaňková, Daniela
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt učebního textu pro výuku marketingu stánkového prodeje | Theses on a related topic

2723.
Vaňková, Jana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt event marketingu vybrané společnosti | Theses on a related topic

2724.
Vaňková, Jana
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingové komunikační mixy pro in-store marketing | Theses on a related topic

2725.
Vaňková, Kateřina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza komunikační strategie společnosti použité při uvádění re-designu značky | Theses on a related topic

2726.
Vaňková, Zuzana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Podprahové vnímání jako jeden z protizákonných nástrojů reklamy | Theses on a related topic

2727.
Vanžurová, Jana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Návrh marketingových aktivit pro podporu a zvýšení prodeje | Theses on a related topic

2728.
Vassilyeva, Alina
Faculty: University of Finance and Administration
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Perspektivy rozvoje cestovního ruchu v regionu Karlovy Vary | Theses on a related topic

2729.
Vávrová, Markéta
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Úloha lidského faktoru v marketingovém řízení podnikatelského subjektu | Theses on a related topic

2730.
Vdovenko, Anastasiia
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Pracovní spokojenost, metody jejího měření a význam pro strategický úspěch podniku | Theses on a related topic

2731.
Veinlichová, Hana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza věrnostních programů v maloobchodních řetězcích | Theses on a related topic

2732.
Velen, Jakub
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Projekt komunikačního mixu produktu společnosti Imutech, s.r.o. | Theses on a related topic

2733.
Vendégová, Linda
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

2734.
Veryovkina, Darya
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Ethical Marketing in focusing on Greenwashing | Theses on a related topic

2735.
Veselá, Eliška
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové komunikace v jednotlivých etapách životního cyklu produktu | Theses on a related topic

2736.
Veselá, Petra maiden name: Hůrková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití celebrity v reklamním sdělení Poštovní spořitelny | Theses on a related topic

2737.
Viktora, Ondřej
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Alfons Mucha a jeho tvůrčí reklamní přínos | Theses on a related topic

2738.
Vinická, Lenka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Regulace reklamy | Theses on a related topic

2739.
Vinterová, Eva
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový plán společnosti Cegelec a.s. | Theses on a related topic

2740.
Víšková, Kateřina
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Úspěšná pracovní skupina a její management | Theses on a related topic

2741.
Vitíková, Nikola
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Reklama neziskové organizace | Theses on a related topic

2742.
Vítová, Edita
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Úloha marketingové komunikace v jednotlivých etapách životního cyklu produktu | Theses on a related topic

2743.
Vizinger, Karel
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj, současný stav a budoucí rozvoj elektronických médií | Theses on a related topic

2744.
Vizinger, Karel
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Internetový marketing konkrétní firmy | Theses on a related topic

2745.
Vlach, Martin
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Měření sledovanosti médií | Theses on a related topic
Master's thesis defence: Měření sledovanosti médií | Theses on a related topic

2746.
Vlach, Robert
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Řízení pracovního výkonu zaměstnanců v mezinárodní společnosti | Theses on a related topic

2747.
Vlasák, Martin
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Současný stav a předpokládaný vývoj mediálního trhu v ČR | Theses on a related topic
Bachelor's thesis defence: Současný stav a předpokládaný vývoj mediálního trhu v ČR | Theses on a related topic

2748.
Vlasáková, Petra
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnik a význam jeho zviditelnění na sociálních sítích | Theses on a related topic

2749.
Vlasáková, Žaneta
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace vybraných neziskových organizací | Theses on a related topic

2750.
Vlčková, Vladimíra maiden name: Doová
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Řízení lidských zdrojů a jeho aplikace do podnikové praxe | Theses on a related topic