Theses on a related topic (having the same keywords):

motivace, zakaznik, lidske potreby, television, reklama, nakupni chovani, media, advertising, consumer behavior, humane psychology, humanisticka psychologie, motivation, televize, human needs, consumer

Keywords ordered alphabetically | Keywords ordered by occurrence rate

2051.
Písaříková, Kateřina
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Marketing firmy z pohledu behaviorální ekonomie | Theses on a related topic Display description

2052.
Pithardová, Renata
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje pomocí nástrojů marketingové komunikace | Theses on a related topic

2053.
Pivrnec, Jiří
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Communication as load bearing element of marketing communication | Theses on a related topic

2054.
Plaček, Michal
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Řízení vztahu se zákazníky v jednotlivých segmentech bankovní instituce | Theses on a related topic

2055.
Plaček, Michal
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje deníků a týdeníků | Theses on a related topic

2056.
Plachá, Michaela
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Motivace a její ovlivnění na výkon zaměstnanců | Theses on a related topic

2057.
Placharov, Simeon
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza rozhodovacího procesu při výběru produktu | Theses on a related topic

2058.
Plachý, Petr
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Řízení vztahů na pracovišti | Theses on a related topic

2059.
Pobežalová, Kateřina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: PR - efektivní řízení komunikace při zavádění nového produktu na trh | Theses on a related topic

2060.
Podařil, Petr
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Produkt jako zdroj konkurenční výhody | Theses on a related topic

2061.
Podařil, Petr
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh marketingových aktivit pro podporu a zvýšení prodeje | Theses on a related topic

2062.
Podařilová Havlíčková, Petra
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Integrovaná marketingová komunikace Ministerstva zemědělství | Theses on a related topic

2063.
Podlenová, Darina
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklama a její účinnost | Theses on a related topic

2064.
Podlenová, Darina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Budování značky zaměstnavatele | Theses on a related topic

2065.
Podlipný, Jan
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj a typologie bezplatných periodik ve světě a v ČR | Theses on a related topic

2066.
Pohorelec, Roman
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Moderní metody budování týmu na pracovišti | Theses on a related topic

2067.
Pokorná, Eva
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Vliv systémů odměňování na výkonnost zaměstnanců, komparace mezi vybranými společnostmi | Theses on a related topic

2068.
Pokorná, Klára
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití celebrit v marketingové komunikaci | Theses on a related topic

2069.
Pokorný, Martin
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Komunikační mix a jeho uplatnění v realitní kanceláři | Theses on a related topic

2070.
Poláček, Michal
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Měření sledovanosti médií | Theses on a related topic

2071.
Poláček, Petr
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postupy tvorby marketingové komunikační kampaně v Českém rozhlase | Theses on a related topic

2072.
Poláček, Petr
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komunikačního mixu nové výrobkové řady (zaměření na značku Natelo) | Theses on a related topic

2073.
Polák, Adolf
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Problematika efektivnosti výkonu veřejné správy a otázky jejího měření | Theses on a related topic

2074.
Polášková, Kateřina
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Typologie osobnosti a efektivita fake news | Theses on a related topic

2075.
Poldauf, Linda
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologický vliv influencerů na rozhodování spotřebitelů | Theses on a related topic

2076.
Poledná, Barbora
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Elektronická média a jejich vliv na životní styl a hodnotovou orientaci jedince | Theses on a related topic

2077.
Poliaková, Monika
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Regulace reklamy humánních léčivých přípravků v ČR a SR | Theses on a related topic

2078.
Policarová, Lucie
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba mediální strategie | Theses on a related topic

2079.
Polivtsev, Nikita
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Advertisement – the phenomenon of communication | Theses on a related topic

2080.
Poloček, Petr
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vedení a rozvoj projektových týmů | Theses on a related topic

2081.
Poloch, Karel
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Jak zvýšit motivaci z pohledu řadového zaměstnance | Theses on a related topic

2082.
Polonyi, Jindřich
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing a volební kampaně politických stran a hnutí ve Vrchlabí | Theses on a related topic

2083.
Polyakov, Kirill
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Média a mediální strategie | Theses on a related topic

2084.
Pomahač, Pavel
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Logistické systémy v přípravě výroby a ve výrobě tiskárny K.P.R.spol.s r.o. | Theses on a related topic

2085.
Pomahačová, Eva
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Mystery shopping | Theses on a related topic

2086.
Pomahačová, Eva
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Aplikace testu barev v oblasti marketingu produktu | Theses on a related topic

2087.
Ponomarenko, Maksym
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Economics of a firm on the media market | Theses on a related topic

2088.
Ponomarenko, Vladyslav
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Public relations in the global organisations | Theses on a related topic

2089.
Popelková, Tereza
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Nové nástroje komunikace uplatňované v procesu řízení vztahů se zákazníky | Theses on a related topic

2090.
Porupka, Tomáš
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Práce s marketingovým mixem jako předpoklad úspěchu podnikatelského subjektu na trhu | Theses on a related topic

2091.
Pořízková, Kateřina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Chování spotřebitelů a faktory ovlivňující kupní rozhodovací proces na automobilovém trhu | Theses on a related topic

2092.
Pospíšilová, Hana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivní segmentace portfolia potenciálních zákazníků a souvislost s určenými cíli společnosti. Význam segmentace a volba kritérií segmentace dle zaměření a vize společnosti | Theses on a related topic

2093.
Pospíšilová, Hana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Metody výcviku prodejců automobilů | Theses on a related topic

2094.
Pospíšilová, Monika maiden name: Voňková
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Tvorba komunikační strategie kampaně | Theses on a related topic

2095.
Postránecká, Markéta
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Reklamní kampaň na nově vzniklou stavební spořitelnu (Spojení HYPO stavební spořitelny a.s. s Raiffeisen stavební spořitelnou a.s.) | Theses on a related topic

2096.
Potůček, Adam
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: CSR společnosti Tesco Stores a.s. a její vliv na spotřební chování zákazníků | Theses on a related topic

2097.
Práger, Martin
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Štěstí na prodej - význam působení marketingových komunikací na představy o štěstí | Theses on a related topic

2098.
Práger, Martin
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Prognóza vývoje mediální krajiny a čtenosti českého tisku | Theses on a related topic

2099.
Prášek, Jiří
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace Operačního programu Lidské zdroje a zaměstnanost | Theses on a related topic

2100.
Prejza, Daniel
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic