Theses on a related topic (having the same keywords):

strategicky management, cenova politika, word of mouth, price policy, competitiveness, crisis communication., propagace, konkurenceschopnost, social marketing, krizova komunikace, promotion, corporate identity, marketing, firemni identita, strategic management, socialni marketing, viralni marketing, pr

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1501.
Kulík, Richard
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky využívané v reklamě k přilákání pozornosti spotřebitele | Theses on a related topic Display description

1502.
Kulíková, Sabina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event a jeho využití pro integrovanou marketingovou komunikaci | Theses on a related topic

1503.
Kulíková, Sabina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Kreativita v reklamě. Jak oslovit spotřebitele a poskytnout mu zkušenost se značkou | Theses on a related topic

1504.
Kulíšková, Kateřina
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Faktory ovlivňující úspěch firmy na vybraném trhu | Theses on a related topic

1505.
Kuncová, Dominika
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: New types of media and its influence on corporate communication | Theses on a related topic

1506.
Kunešová, Renata maiden name: Lorenzová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v ČR)
Bachelor's thesis defence: Cestovní ruch se zaměřením na region Františkovy Lázně | Theses on a related topic

1507.
Kunovský, Lukáš
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Projektování marketingové strategie na vybraný produkt | Theses on a related topic

1508.
Kupcová, Tereza maiden name: Kupcová
Faculty: University of Finance and Administration
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Marketingová studie turistické oblasti | Theses on a related topic
Master's thesis defence: Marketingová studie turistické oblasti | Theses on a related topic
Master's thesis defence: Psychologické aspekty klamavé reklamy

1509.
Kupčík, Dominik
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení efektivity marketingové kampaně pomocí nástrojů IMK pro vybranou firmu | Theses on a related topic

1510.
Kupčík, Dominik
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Výzkum politických stran: Hnutí ANO | Theses on a related topic

1511.
Kupriyanov, Yury
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba mediální stategie | Theses on a related topic

1512.
Kuranda, Michal
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Informační možnosti internetu ve veřejné správě | Theses on a related topic

1513.
Kurenkova, Anastasia
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Obchodní plán podniku na základě marketingové činnosti | Theses on a related topic

1514.
Kureš, Jakub
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj nástrojů audiovizuální reklamy | Theses on a related topic

1515.
Kureš, Jakub
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace mobilních operátorů v České republice s důrazem na využití reklamy | Theses on a related topic

1516.
Kurica, Kristýna
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh strategie marketingové komunikace pro Brněnské kulturní centrum | Theses on a related topic

1517.
Kůrková, Kateřina
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vybrané otázky strategie podniku při uvádění nového produktu na trh | Theses on a related topic

1518.
Kuřina, Petr
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha reklamy a její význam v řízení podniku | Theses on a related topic

1519.
Kuthanová, Andrea
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Význam sponzorských aktivit v hokejovém klubu | Theses on a related topic

1520.
Kuthanová, Andrea
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikační mix vybrané značky na českém trhu | Theses on a related topic

1521.
Kutnar, Jan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: PR při zaváděcí kampani produktu na trh | Theses on a related topic

1522.
Kutová, Andrea
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Studie marketingového potenciálu sponzoringu vybraného projektu (taneční soutěž) | Theses on a related topic

1523.
Kuxenko, Anzhelika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Režie televizního reklamního spotu | Theses on a related topic

1524.
Kuznetsova, Tatiana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Vyhodnocení marketingové kampaně společnosti pomocí mediálních a marketingových metrik | Theses on a related topic

1525.
Kvapilová, Michaela
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivita nástrojů marketingového mixu u vybraného podniku | Theses on a related topic

1526.
Květoňová, Monika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Příprava a realizace projektu v rámci strukturálních fondů EU | Theses on a related topic

1527.
Kykal, Jan
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vliv reklamy na spotřební chování zákazníka | Theses on a related topic

1528.
Kyndl, Ivo
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Firemní kultura a interní komunikace nadnárodní firmy | Theses on a related topic
Bachelor's thesis defence: Firemní kultura a interní komunikace nadnárodní firmy | Theses on a related topic

1529.
Kyrianová, Kateřina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Obchodní plán na základě marketingové činnosti podniku | Theses on a related topic

1530.
Laas, Yuliya
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Product placement a jeho využití v rámci integrované marketingové komunikace | Theses on a related topic

1531.
Laci, Radek
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku v závislosti na změnách jeho marketingového mixu | Theses on a related topic

1532.
Lacina, Tomáš
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: PR a krizová komunikace | Theses on a related topic

1533.
Lacinová, Hana maiden name: Moravcová
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh komunikační strategie společnosti ICV - Institut certifikovaného vzdělávání, s.r.o. | Theses on a related topic

1534.
Lacinová, Ludmila maiden name: Volková
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Marketing kulturních organizací a institucí | Theses on a related topic

1535.
Ladislavová, Simona
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Role Direct Marketingu v IMC podniku s návrhem konkrétní kampaně | Theses on a related topic

1536.
Ladýř, Dominik
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v EU)
Bachelor's thesis defence: Chmelařství a výroba piva jako součást marketingové politiky města Žatec | Theses on a related topic

1537.
Ladýřová, Karolína
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: PR Plan for Dance School StandardKlub Prague. z.s. | Theses on a related topic

1538.
Lajnerová, Veronika
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingový výzkum a jeho konkrétní použití ve zvoleném podnikatelském subjektu | Theses on a related topic

1539.
Lanbamina, Ekaterina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingové komunikace společnosti Volkswagen v období Diesel Gate | Theses on a related topic

1540.
Langerová, Lucie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový mix vybrané destinace cestovního ruchu | Theses on a related topic

1541.
Laňková, Lucie
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt inovativní úpravy webové prezentace společnosti Skanska v ČR | Theses on a related topic

1542.
Lánský, Josef
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Město a jeho propagace - na příkladu konkrétního sídla | Theses on a related topic

1543.
Lapka, Václav
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský plán - Založení podnikatelského subjektu BestFly | Theses on a related topic

1544.
Lapotka, Margarita
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Magnitude of Corporate communication with media | Theses on a related topic

1545.
Larsson, Jana maiden name: Khúlová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etický audit marketingové komunikace | Theses on a related topic

1546.
Lazareva, Ekaterina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský záměr pro rozvoj penzionu | Theses on a related topic

1547.
Lazzari, Valentina
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Komunikace luxusních značek v době pandemie Covid - 19 | Theses on a related topic

1548.
Lebedová, Adéla
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Postavení značky z hlediska její image na trhu | Theses on a related topic

1549.
Lecková, Gabriela
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing v neziskovém sektoru | Theses on a related topic

1550.
Lecková, Gabriela
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Rozbor image firmy | Theses on a related topic