Theses on a related topic (having the same keywords):

spotrebni chovani, zakaznik, marketingovy vyzkum. personality typology, psychological segmentation, marketing research., life style, consumer behaviour, cilova skupina, psychologicka segmentace, spotrebitel, zivotni styl, customer, segmentation criteria, research techniques, typologie osobnosti, segmentace trhu, segmentacni kriteria, metody vyzkumu, target group, market segmentation, consumer

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1251.
Trlifajová, Lucie
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Migrace zákaznických center | Theses on a related topic Display description

1252.
Trsková, Monika maiden name: Chotěborská
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Specifika prodeje finančních produktů spořících na důchod v České spořitelně, a.s. | Theses on a related topic

1253.
Turynová, Satine maiden name: Papyan
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová strategie prodeje finančního produktu | Theses on a related topic

1254.
Ujfaluši, Kateřina maiden name: Juriková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Rozbor cílových skupin a efektivnosti jejich oslovení vybraným médiem | Theses on a related topic

1255.
Urbaníková, Petra
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

1256.
Urbánková, Petra maiden name: Slezáková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podíl reklamy na problémech soudobého způsobu života společnosti | Theses on a related topic

1257.
Vacková, Radka
Faculty: University of Finance and Administration
Year: 2017, studies terminated for failure to fulfill study requirements
Programme/field: Specialization in Law / Law and Public Administration
Bachelor's thesis defence: Právní úprava ochrany spotřebitele v rámci služeb poskytovaných mobilními operátory v ČR | Theses on a related topic

1258.
Vachalová, Šárka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Krajní pravice v České republice po roce 1989 | Theses on a related topic
Bachelor's thesis defence: Krajní pravice v České republice po roce 1989 | Theses on a related topic
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

1259.
Vaisová, Adéla
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Marketingová komunikace jako nástroj řízení spotřebního chování lidí | Theses on a related topic

1260.
Vajner, Jan
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Postoj zákazníků k elektromobilitě v ČR | Theses on a related topic

1261.
Valenčíková, Tereza
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv typu osobnosti na pojetí marketingové komunikace | Theses on a related topic

1262.
Valová, Barbora
Faculty: University of Finance and Administration
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Věrnostní program jako nástroj budování loajality zákazníka společnosti Marionnaud | Theses on a related topic

1263.
Vaněček, Martin
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komplexní propagace produktů a značky ve firmě Baťa | Theses on a related topic

1264.
Vašíčková, Pavlína
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza rozhodovacího procesu při výběru produktu | Theses on a related topic

1265.
Vávra, Pavel
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Diferenciace v životním stylu mladé generace po roce 2000 | Theses on a related topic

1266.
Vedralová, Alena maiden name: Vlašicová
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Aplikace moderních logistických trendů v procesech firmy XYZ | Theses on a related topic

1267.
Veselá, Irena
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: PR jako součást nákupního rozhodování spotřebitele | Theses on a related topic

1268.
Veselá, Irena
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Význam hodnoty produktu pro zákazníky v moderním marketingu | Theses on a related topic

1269.
Veselá, Kateřina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Pojetí životního způsobu v současné sociologické literatuře | Theses on a related topic

1270.
Veselá, Petra maiden name: Hůrková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití celebrity v reklamním sdělení Poštovní spořitelny | Theses on a related topic

1271.
Veselý, Milan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Coca Cola x Pepsi Cola - společné a odlišné rysy jejich komunikační strategie | Theses on a related topic

1272.
Vičík, Ondřej
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace jako faktor formování životního stylu | Theses on a related topic

1273.
Vincenc, David
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Politika životních stylů v prostředí subkultur české společnosti | Theses on a related topic

1274.
Vítková, Markéta
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahů se zákazníky | Theses on a related topic

1275.
Vlček, Jiří
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Mýtné a jeho vliv na kamionovou dopravu | Theses on a related topic

1276.
Vlček, Jiří
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Doprava v zahraničním obchodě | Theses on a related topic

1277.
Vlčková, Ivana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Specialization in Law / Law and Business
Bachelor's thesis defence: Spotřebitelské smlouvy a jejich využití v praxi | Theses on a related topic

1278.
Vlk, Vlastimil
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Logistické systémy v zásobování distrtibučního skladu | Theses on a related topic

1279.
Vocelová, Anna
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Kreativita v reklamě. Jak oslovit spotřebitele a poskytnout mu zkušenost | Theses on a related topic

1280.
Vojtěch, Jan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Konkurenceschopnost ve světě 21. století | Theses on a related topic

1281.
Vojtová, Kateřina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha výzkumu trhu v marketingové strategii a systému informací | Theses on a related topic

1282.
Vomlel, Jakub
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Moderní marketing a jeho vliv na nákupní rozhodování spotřebitele | Theses on a related topic

1283.
Vondráček, Miloš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Outsourcing jako výhoda? | Theses on a related topic

1284.
Vorobeva, Yulia maiden name: Zakharyeva
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Banking
Bachelor's thesis defence: Bankovní produkty | Theses on a related topic

1285.
Vorobeva, Yulia maiden name: Zakharyeva
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Vývoj regulace spotřebitelských úvěrů v ČR | Theses on a related topic

1286.
Vostalová, Jana maiden name: Žáková
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Pojetí životního způsobu v současné sociologické literatuře | Theses on a related topic

1287.
Vošahlík, Jan
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic

1288.
Votrubová, Veronika
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podíl reklamy na problémech soudobého způsobu života společnosti | Theses on a related topic

1289.
Vozková, Jana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Spotřební chování seniorů, prezentační a prodejní akce | Theses on a related topic

1290.
Vránová, Kateřina maiden name: Studená
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologické faktory působící na rozhodování zákazníka | Theses on a related topic

1291.
Vrzal, Pavel
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Analýza efektů outsourcingu informačních technologií v prostředí středně velké společnosti | Theses on a related topic

1292.
Vu, Viet Anh
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Obchod a efektivní řízení obchodních činností ve firmě xy (možno i řízení zahraničního obchodu firmy ) | Theses on a related topic

1293.
Vyhlasová, Marie maiden name: Petrová
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingová strategie orientovaná na spotřebitele v ČR. | Theses on a related topic

1294.
Vyskočilová, Pavla
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Specifika komerční komunikace k cílové skupině děti | Theses on a related topic

1295.
Walterová, Jana
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Model zákaznické segmentace vybrané organizace | Theses on a related topic

1296.
Weissová, Kateřina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Možnosti volby životního stylu v současné společnosti | Theses on a related topic

1297.
Zábojová Horáková, Květuše
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj rozhlasového trhu po roce 2000 | Theses on a related topic

1298.
Zadáková, Kristýna
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Práce a volný čas: aktivity volného času a jejich proměny | Theses on a related topic

1299.
Zachová, Magdaléna
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Využití typologie osobnosti v emočním marketingu | Theses on a related topic

1300.
Zalabák, Aleš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Tvorba marketingové kampaně pro společnost xy a měření její efektivity | Theses on a related topic