Theses on a related topic (having the same keywords):

marketingovy mix, cenova konkurence, cenova politika, quality, kvalita, cenova strategie, competitiveness, price setting, konkurenceschopnost, pricing strategy, pricing competition, marketing mix, price control, pricing policy, konkurence, tvorba cen, cena, price, competition, cenova regulace

Keywords ordered alphabetically | Keywords ordered by occurrence rate

801.
Outrata, Václav
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Finance and Risk)
Master's thesis defence: Efektivnost kooperujících firem z pohledu prodeje a marketingu | Theses on a related topic Display description

802.
Pacák, Jiří
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Cenové strategie firmy v konkurenčním prostředí | Theses on a related topic

803.
Pačesová, Barbora
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku - produktu | Theses on a related topic

804.
Palková, Martina
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Strategické a detailní plánování reklamní kampaně společnosti Karlštejnsko s.r.o. | Theses on a related topic

805.
Pamio, Simona maiden name: Voráčková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový výzkum trhu acidobazických analyzátorů v ČR | Theses on a related topic

806.
Pánková, Michaela
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Marketingová komunikace nadnárodní společnosti a její české pobočky | Theses on a related topic

807.
Panyukova, Marina
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingu na růst poptávky | Theses on a related topic

808.
Pápaj, Martin
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv vybraných marketingových nástrojů na tvorbu ceny produktu | Theses on a related topic

809.
Paterová, Klára
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Srovnání marketingových strategií v oblasti fitness | Theses on a related topic
Bachelor's thesis defence: Specifika integrované marketingové komunikace ve vybraném oboru (marketing služeb) | Theses on a related topic

810.
Patchenskii, Aleksandr
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Principy a význam marketingu | Theses on a related topic

811.
Patočková, Martina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Výkonnost trhu čaje v České republice | Theses on a related topic

812.
Patrovská, Anna maiden name: Šlajcherová
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Inovativní logistická řešení spojená s vývojem e-commerce | Theses on a related topic

813.
Pauček, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Spotřebitelské soutěže a jejich využití v praxi | Theses on a related topic

814.
Paulyová, Andrea
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Zavádění nového produktu na trh | Theses on a related topic

815.
Pavlík, Jakub
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Tvorba marketingové kampaně podniku/organizace včetně metrik efektivnosti | Theses on a related topic

816.
Pavlínová, Hana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Odborný a sociální profil marketéra v současné české společnosti | Theses on a related topic

817.
Pecinovský, Miloslav
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Metodika interních auditů systémů managementu | Theses on a related topic

818.
Pečinková, Simona
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Marketingový plán společnosti ENDY | Theses on a related topic

819.
Pejcharová, Eva
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing pro vybranou cílovou skupinu | Theses on a related topic

820.
Pémová, Petra
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky využívané v tiskové reklamě k přilákání pozornosti spotřebitele se zaměřením na periodický tisk | Theses on a related topic

821.
Pěničková, Eliška
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro seniory | Theses on a related topic

822.
Peroutková, Kateřina maiden name: Francová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Strategie při koupi a prodeji značek - obacné přístupy a případové studie | Theses on a related topic

823.
Peřtová, Petra
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklama jako nástroj komunikace se zákazníky | Theses on a related topic

824.
Peštová, Martina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt a realizace AV podpory propagace jezdeckého sportu pro cílovou skupinu dětí do 12 let | Theses on a related topic

825.
Peštová, Martina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Marketingová komunikace malé obce v oblasti cestovního ruchu s přihlédnutím k audiovizuální podpoře | Theses on a related topic

826.
Petr, Václav
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití neuromarketingu ve finančních službách | Theses on a related topic

827.
Petrová, Pavlína
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Podpora prodeje pomocí nástrojů marketingové komunikace ve společnosti Alpine Pro | Theses on a related topic

828.
Petržilková, Klára
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration
Bachelor's thesis defence: Implementace systému Státní pokladny v rámci ústřední státní správy | Theses on a related topic

829.
Pidnebennyi, Mykyta
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Výzkum prostředí a aplikace výsledků do života podniku | Theses on a related topic

830.
Písaříková, Kristýna
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Řízení lidských zdrojů v podniku (vybrané problémy) | Theses on a related topic

831.
Pithardová, Renata
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje pomocí nástrojů marketingové komunikace | Theses on a related topic

832.
Plačková, Soňa
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sociální marketing v činnosti občanského sdružení zdravotně postižených | Theses on a related topic

833.
Placharov, Simeon
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza rozhodovacího procesu při výběru produktu | Theses on a related topic

834.
Plívová, Helena
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku v závislosti na změnách jeho marketingového mixu | Theses on a related topic

835.
Plouharová, Zlata
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza životního cyklu produktu a práce s ostatními součástmi marketingového mixu v jednotlivých etapách tohoto životního cyklu. | Theses on a related topic

836.
Plzáková, Hana
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Návrh na zlepšení obchodní strategie dopravní firmy | Theses on a related topic

837.
Podolák, Martin
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Marketingová kampaň e-shopu www.drogerie-slevy.cz | Theses on a related topic

838.
Podoubská, Jana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh optimalizace výběru nástrojů marketingové komunikace obchodního centra | Theses on a related topic

839.
Podušková, Radka
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Racionální versus emoční aspekty v marketingové komunikaci | Theses on a related topic

840.
Pogorelova, Daria
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Moderní trendy marketingové komunikace | Theses on a related topic
Bachelor's thesis defence: Moderní trendy marketingové komunikace | Theses on a related topic

841.
Pokorná, Alice
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza vstupu "zážitkových" firem na trh a jejich marketingová komunikace | Theses on a related topic

842.
Pokorný, Pavel
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Inovace a její vliv na posilování konkurenční výhody podniku | Theses on a related topic

843.
Pokorný, Tomáš
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský plán - Rozšíření podnikatelské činnosti společnosti DEXIM, družstvo | Theses on a related topic

844.
Pokutová, Klára
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová strategie dokumentárního filmu V Síti | Theses on a related topic

845.
Poláček, Petr
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postupy tvorby marketingové komunikační kampaně v Českém rozhlase | Theses on a related topic

846.
Poláček, Petr
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komunikačního mixu nové výrobkové řady (zaměření na značku Natelo) | Theses on a related topic

847.
Polák, David
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivní segmentace portfolia potenciálních zákazníků a souvislost s určenými cíli společnosti | Theses on a related topic

848.
Polášková, Lenka maiden name: Slámová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Možnosti rozšíření působnosti MSP NAV Flight Services, s.r.o. na zahraniční trhy | Theses on a related topic

849.
Pomahačová, Eva
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Aplikace testu barev v oblasti marketingu produktu | Theses on a related topic

850.
Ponerová, Nikol
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Reklamní kampaň společnosti K +K s. r.o. | Theses on a related topic