Theses on a related topic (having the same keywords):

marketingova situacni analyza, strategie, lateralni marketing, inzerce, communication mix, media plan, loyalty, integrovana marketingova komunikace, through-the line, internet, verejna akce, zivotni cyklus vyrobku, strategy, segmentation, segmentace, nadlinkova reklama, komunikacni mix, positioning, marketing situational analysis, komunikace, podlinkova reklama, digitalni marketing, cilova skupina, eticky kodex, klamava reklama, vertical marketing, viral marketing, loyalty program, vertikalni marketing, corporate identity, pos, pop, press conference, product placement, sponzoring, loajalita, konkurence, retail marketing, integrated marketing communication, below-the-line advertising, lateral marketing, advertising, product life cycle, tiskova konference, crm, merchandising, through-the line advertising, digital marketing, public event, competition, code of ethics, pop merchandising, viralni marketing, guerilla marketing, pr, mediaplan, budget, vernostni program, communication, above-the-line advertising, target group, sponsorship, false advertising

Keywords ordered alphabetically | Keywords ordered by occurrence rate

3401.
Slobodian, Ganna
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Teorie her v marketingu | Theses on a related topic Display description

3402.
Slováček, Marcel
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Úloha strategického plánování v podniku | Theses on a related topic

3403.
Slunéčko, Jindřich
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahů se zákazníky | Theses on a related topic

3404.
Slunéčko, Jindřich
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza aktuálních způsobů komunikace a návrh modelu komunikace v budoucnosti | Theses on a related topic

3405.
Smékal, Roman
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití sociálních sítí ve firemní marketingové komunikaci | Theses on a related topic

3406.
Smetáková, Hana
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace města Pardubice | Theses on a related topic

3407.
Smirnova, Evgenia
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: E-shop versus kamenná prodejna a jejich logistika | Theses on a related topic

3408.
Smola, Pavel
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Teorie her v marketingu | Theses on a related topic

3409.
Smolíková, Bronislava maiden name: Kameníčková
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Možnosti komunikace podniku se správcem daně | Theses on a related topic

3410.
Smolová, Marcela
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Projektová studie řešení rozvoje systémů veřejných osvětlení měst formou přenesené správy | Theses on a related topic

3411.
Sněhotová, Hana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: CSR – nezbytná součást Corporate Identity | Theses on a related topic

3412.
Sobišková, Karolína
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Inovace jako klíčový nástroj konkurenceschopnosti podniku | Theses on a related topic

3413.
Soboleva, Zhanna
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologické základy marketingu | Theses on a related topic

3414.
Sobotka, Daniel
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Neverbální komunikace v praxi | Theses on a related topic

3415.
Sobotka, David
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Osobnost prodejce a klienta v komunikaci | Theses on a related topic

3416.
Sochor, Filip
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Metodika tvorby a realizace propagačního DVD k medaili „Kursk – 1943“ designéra Otakara Duška | Theses on a related topic

3417.
Sochorová, Markéta
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Public Administration EU)
Master's thesis defence: Role médií v marketingových aktivitách obcí | Theses on a related topic

3418.
Sojka, Libor
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Role celebrit jako doporučovatelů v IMK | Theses on a related topic
Bachelor's thesis defence: Role celebrit jako doporučovatelů v IMK | Theses on a related topic

3419.
Soldán, Martin
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje na internetu | Theses on a related topic

3420.
Soldán, Martin
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Komparace komunikační strategie mezi dvěma velkými společnostmi | Theses on a related topic

3421.
Solomennikov, Denis
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance & Master of Business Administration
Master's thesis defence: Strategický a operativní controlling v malých a středních podnicích | Theses on a related topic

3422.
Solovieva, Ekaterina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Úloha marketingu v segmentu B2C | Theses on a related topic

3423.
Somova, Daria
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza etických aspektů v marketingové komunikaci | Theses on a related topic

3424.
Součková, Michaela
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Změna zacílení reklamy na těhotné ženy s přesahem do tří let věku dítěte | Theses on a related topic

3425.
Soukup, Vít
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Budování globální značky pomocí nástrojů marketingové komunikace | Theses on a related topic

3426.
Soukupová, Markéta
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace Regionálního operačního programu Jihozápad | Theses on a related topic

3427.
Sova, Martin
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová strategie podniku | Theses on a related topic

3428.
Spáčil, Radek
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský plán (jak založit firmu) | Theses on a related topic
Bachelor's thesis defence: Podnikatelský plán (jak založit firmu) | Theses on a related topic

3429.
Spivakova, Olga
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Firemní kultura jako základní faktor úspěšného rozvoje firmy | Theses on a related topic

3430.
Spurná, Veronika
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití influencerů pro reklamu na sociálních sítích | Theses on a related topic

3431.
Srbecká, Klára
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Strategický finanční plán společnosti | Theses on a related topic

3432.
Stamenkovicová, Kristina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Optimalizace klíčových slov v rámci online marketingu vybrané firmy | Theses on a related topic

3433.
Stáňa, Ivo
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Teorie her, bankovnictví, riziko a nejistota | Theses on a related topic

3434.
Stančo, Michal
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v EU)
Bachelor's thesis defence: Trestné činy veřejných činitelů se zaměřením na fenomén korupce | Theses on a related topic

3435.
Staněk, Jaroslav
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing v neziskových organizacích | Theses on a related topic

3436.
Staněk, Petr
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Analýza marketingové komunikace s konečným zákazníkem | Theses on a related topic

3437.
Stanko, Daniel
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Projekt tvorby interních KPI společnosti Yankee Candle | Theses on a related topic

3438.
Stanko, Daniel
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Management kvality jako nástroj snížení nákladů a zvýšení produktivity podniku | Theses on a related topic

3439.
Starý, Zdeněk
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Finanční podpora sportu z veřejného a soukromého sektoru | Theses on a related topic
Master's thesis defence: Finanční podpora sportu z veřejného a soukromého sektoru | Theses on a related topic

3440.
Stawarczyk, Jan
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Optimalizace obchodní výkonnosti webové prezentace | Theses on a related topic

3441.
Stefanov, Ivan
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Trendy v řízení rizik v podnikové praxi | Theses on a related topic

3442.
Stegurová, Martina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Facebook jako marketingový a komunikační nástroj | Theses on a related topic

3443.
Steinbrucker, Martin
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Implementace výsledků výzkumu prostředí do řízení vztahů se zákazníky | Theses on a related topic

3444.
Stejskalová, Michaela
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití nástrojů komunikačního mixu k utváření identity podnikatelského subjektu | Theses on a related topic

3445.
Stěpanov, Nikolaj
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití teorie her v oblasti politického PR | Theses on a related topic

3446.
Stolbova, Anna
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Význam motivace zaměstnanců a její vliv na zaměstnaneckou výkonnost | Theses on a related topic
Bachelor's thesis defence: Význam motivace zaměstnanců a její vliv na zaměstnaneckou výkonnost | Theses on a related topic

3447.
Stopková, Sára
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová kampaň na teritoriální rozvoj firmy | Theses on a related topic

3448.
Straka, David
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Současný svět billboardů | Theses on a related topic

3449.
Strakhova, Alla
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication & Bachelor of Science in Business Administration
Bachelor's thesis defence: Social Media as a tool in marketing strategy | Theses on a related topic

3450.
Stránská, Kateřina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová zákaznická segmentace podle vybraného modelu konkrétního podniku | Theses on a related topic