Theses on a related topic (having the same keywords):

integrovany marketing, marketingovy mix, psychologie tvory cen, motivace, communication mix, perception, vyvoj marketingu, vztahovy marketing, spolecensky zodpovedny marketing, osobni prodej, podpora prodeje, pricing, psychological factors involving customer?s behaviour, holisticka marketingova koncepce, komunikacni mix, reklama, psychologicka analyza znacky, vnimani, integrated marketing, learning, komunikace, psychologicke vlastnosti produktu, postoje, typologie spotrebitelu, internal marketing, marketing mix, psychology of brand, marketingova komunikace, holistic marketing concept, socially responsible marketing, personal sales, sales support, conviction, consumer typology, marketing, interni marketing, relationship marketing, advertising, psychologicke faktory ovlivnujici chovani spotrebitele, uceni, presvedceni, history of marketing, marketing communication, psychology in marketing communication, psychology of product, motivation, public relations, psychologie v marketingove komunikaci, communication, attitudes

Keywords ordered alphabetically | Keywords ordered by occurrence rate

4051.
Petrov, David
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Využití benefitní soustavy odměňování a posouzení jejího přínosu pro zvýšení motivace | Theses on a related topic Display description

4052.
Petrů, Naděžda
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Metodologie strategického marketingu podniku | Theses on a related topic

4053.
Petružálková, Nicole
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Zdravý životní styl jako marketingový trend | Theses on a related topic

4054.
Pfeiferová, Nikola
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová hodnota sportovních klubů | Theses on a related topic

4055.
Piedová, Lucie
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Taktické scénáře prodejní komunikace v podmínkách areálu mezinárodních letišť | Theses on a related topic

4056.
Piedová, Lucie
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Blog jako marketingový projekt | Theses on a related topic

4057.
Pichová, Veronika
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Mediální ukazatele reklamní kampaně při plánování a realizaci | Theses on a related topic

4058.
Pikl, Jan
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové strategie vzdělávacích organizací | Theses on a related topic

4059.
Pikl, Tomáš
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Úloha marketingu v životě firmě | Theses on a related topic

4060.
Pikl, Tomáš
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Management sportovního klubu | Theses on a related topic

4061.
Pikna, Pavel
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Klamavá reklama | Theses on a related topic

4062.
Pilátová, Veronika
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologické mechanismy při rozhodování o nákupu | Theses on a related topic

4063.
Pilpani, Mariam
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: New types of media and its influence on the corporate communication | Theses on a related topic

4064.
Pirklová, Libuše
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Implementace manažerských přístupů do veřejné správy | Theses on a related topic

4065.
Pirklová, Šárka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Odměňování zaměstnanců v systému českého školství | Theses on a related topic

4066.
Pirková, Daša
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sociálne siete ako komunikačný a marketingový nástroj | Theses on a related topic

4067.
Písař, Přemysl
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ph.D.
Programme/field: Economic Policy and Administration / Finance
Doctoral thesis defence: Controlling jako součást procesního řízení podniků v globálním prostředí | Theses on a related topic

4068.
Pitor, Martin
Faculty: University of Finance and Administration
Year: 2012, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Možnosti sběru dat z telefonických center péče o zákazníky a jejich využití v marketingu | Theses on a related topic

4069.
Pivovarníková, Blanka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Srovnávací reklama | Theses on a related topic

4070.
Plačková, Soňa
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sociální marketing | Theses on a related topic

4071.
Plačková, Soňa
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sociální marketing v činnosti občanského sdružení zdravotně postižených | Theses on a related topic

4072.
Plachá, Michaela
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Motivace a její ovlivnění na výkon zaměstnanců | Theses on a related topic

4073.
Placharov, Simeon
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Nové trendy v marketingové komunikaci a možnosti jejich využití v praxi firmy | Theses on a related topic

4074.
Plachká, Iveta
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití sociálních sítí jako silného nástroje marketingu | Theses on a related topic

4075.
Plháková, Dominika
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Marketingové výdaje a jejich vliv na velikost obratu | Theses on a related topic

4076.
Plíhal, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Činnost neziskové organizace a sociální marketing | Theses on a related topic

4077.
Plzáková, Hana
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Návrh na zlepšení obchodní strategie dopravní firmy | Theses on a related topic

4078.
Podéšť, David
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Control and Audit)
Master's thesis defence: Moderní metody rozvoje lidských zdrojů | Theses on a related topic

4079.
Podoubská, Jana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh optimalizace výběru nástrojů marketingové komunikace obchodního centra | Theses on a related topic

4080.
Pogorelova, Daria
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Moderní trendy marketingové komunikace | Theses on a related topic
Bachelor's thesis defence: Moderní trendy marketingové komunikace | Theses on a related topic

4081.
Pogorelova, Zhanna
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Komunikace na místě prodeje ve vybrané obchodní organizaci | Theses on a related topic

4082.
Pohanková, Dalie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Tvorba a vnímání multimediálních prezentací | Theses on a related topic

4083.
Pohorelec, Roman
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Moderní metody budování týmu na pracovišti | Theses on a related topic

4084.
Pohoriljak, Simona maiden name: Horychová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Styly řízení změn a jejich implementace v podnikové praxi na konkrétním případě | Theses on a related topic

4085.
Pokorná, Eva
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Vliv systémů odměňování na výkonnost zaměstnanců, komparace mezi vybranými společnostmi | Theses on a related topic

4086.
Pokorná, Monika
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Criminalistics and forensic disciplines / Criminalistics and forensic disciplines
Bachelor's thesis defence: Výslech zvlášť zranitelných obětí | Theses on a related topic

4087.
Pokorný, Tomáš
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský plán - Rozšíření podnikatelské činnosti společnosti DEXIM, družstvo | Theses on a related topic

4088.
Pokutová, Klára
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Budování corporate identity pomocí nástrojů marketingové komunikace | Theses on a related topic

4089.
Polák, Jakub
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations, Mediarelations, Mediarelations)
Master's thesis defence: Tiskový mluvčí – jeho role ve velkých a středních firmách | Theses on a related topic

4090.
Poláková, Nikola
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vznik a vývoj inzerce v České republice | Theses on a related topic

4091.
Pölderlová, Christine
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Návrh a realizace krizového komunikačního plánu vybraného zdravotnického zařízení | Theses on a related topic

4092.
Poledná, Barbora
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Elektronická média a jejich vliv na životní styl a hodnotovou orientaci jedince | Theses on a related topic

4093.
Poliaková, Monika
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Regulace reklamy humánních léčivých přípravků v ČR a SR | Theses on a related topic

4094.
Poličanská, Denisa
Faculty: University of Finance and Administration
Year: 2021, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský plán na založení kavárny | Theses on a related topic

4095.
Polivtsev, Nikita
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Advertisement – the phenomenon of communication | Theses on a related topic

4096.
Polláková, Nikola
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv chování prodavačů na vytváření image firmy | Theses on a related topic

4097.
Polláková, Veronika
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Produkt jako zdroj konkurenční výhody | Theses on a related topic

4098.
Poloch, Karel
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Jak zvýšit motivaci z pohledu řadového zaměstnance | Theses on a related topic

4099.
Polovko, Oleh
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: Branding – its history and new challenges | Theses on a related topic

4100.
Ponikelská, Michaela Rozálie
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Public relations při řešení krizové komunikace | Theses on a related topic