Theses on a related topic (having the same keywords):

communication mix, podpora prodeje, osobni prodej, sales promotion, komunikacni mix, reklama, primy marketing, target group., marketingova komunikace, cilova skupina. marketing communication, advertising, personal selling, direct marketing, public relations

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1201.
Voigtová, Petra
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Řízení komunikační strategie advokátní kanceláře Havel, Holásek & Partners | Theses on a related topic Display description

1202.
Vojtěchovský, Zdeněk
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace v praxi | Theses on a related topic

1203.
Vojtíšek, Petr
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Naplánování a realizace komunikační kampaně a dopad dodatečných zásahů na její účinnost | Theses on a related topic

1204.
Vojtíšek, Tomáš
Faculty: University of Finance and Administration
Year: 2018, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití nástrojů PR v marketingové komunikaci | Theses on a related topic

1205.
Vojtová, Kateřina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza propagační komunikace Národního divadla | Theses on a related topic

1206.
Vokálová, Andrea maiden name: Štědrová
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Úloha marketingové komunikace v marketingovém řízení města a obce | Theses on a related topic

1207.
Vokůrková, Lenka
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba a redakce textů PR - podkladů pro vystupování v médiích zvolené firmy či instituce s využitím osobní empirie stážisty, brigádníka, zaměstnance (Projekt zakladniho školeni pro pracovniky PR útvarů podniku a institucí) | Theses on a related topic

1208.
Vondráčková, Denisa
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití nástrojů marketingové komunikace při budování značky | Theses on a related topic

1209.
Vondrášek, Jakub
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Product placement v anglicky mluvených filmech a televizních pořadech | Theses on a related topic

1210.
Vorlíček, Roman
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Spotřebitelské soutěže vybrané firmy a jejich vliv na podporu prodeje | Theses on a related topic

1211.
Vošahlík, Jan
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic

1212.
Vránová, Andrea
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vznik nových typů agentur v České republice pro mediální oblast marketingové komunikace | Theses on a related topic

1213.
Vršecká, Edita maiden name: Čečková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Trendy v marketingové komunikaci | Theses on a related topic

1214.
Vyhlasová, Karolína
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace knihoven v ČR | Theses on a related topic

1215.
Vyskočilová, Miroslava
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace jako nástroj řízení společenského chování lidí | Theses on a related topic

1216.
Wohlrab, Šimon
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Postavení doprovodných programů v rámci veletrhů | Theses on a related topic

1217.
Wünsch, Pavel
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Product placement v současném marketingu | Theses on a related topic

1218.
Yuskov, Nikita
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event marketing as a part of the selected company Sales promotion | Theses on a related topic

1219.
Yusupova, Dinara
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Optimalizace marketingového mixu s využitím teorie her | Theses on a related topic

1220.
Zahálková, Tereza
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Zhodnocení návratnosti investic v marketingové komunikaci firmy | Theses on a related topic

1221.
Zajíček, Mario
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Budování značky | Theses on a related topic

1222.
Zakharchenko, Anastasia
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Konfrontační reklama v konkurenčním boji | Theses on a related topic

1223.
Zázvorka, Adam
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu – senioři | Theses on a related topic
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu – senioři | Theses on a related topic

1224.
Zázvorková, Aneta
Faculty: University of Finance and Administration
Year: 2016, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza etických aspektů v marketingové komunikaci | Theses on a related topic

1225.
Zdražilová Heberová, Martina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace v podmínkách neziskové organizace | Theses on a related topic

1226.
Zherdetska, Ielyzaveta
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingové výdaje a jejich vliv na velikost obratu (zisku) | Theses on a related topic

1227.
Zhumashova, Arailym
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Řízení značky a následná komunikační strategie v podnikové praxi | Theses on a related topic

1228.
Zrubecká, Valerie
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové komunikace vybrané banky | Theses on a related topic

1229.
Züglerová, Hana
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Product placement a jeho využití v rámci integrované marketingové komunikace | Theses on a related topic

1230.
Žďárská, Nicole
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Estetické aspekty v reklamách společnosti The Coca-Cola Company | Theses on a related topic

1231.
Abaci, Hamza
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sales Promotion Methods and Techniques – Consumer Contest | Theses on a related topic

1232.
Absolonová, Vanda
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nástroje moderní komunikace a možnosti jejich využití pro rozvoj malých a středních podniků | Theses on a related topic

1233.
Adamcová, Martina
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Communication Mix of Specified Company | Theses on a related topic

1234.
Akbassova, Feiruza
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Metody a techniky podpory prodeje - spotřebitelské soutěže | Theses on a related topic

1235.
Akylbayev, Kambar
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Key features of using Direct Marketing in bank sphere | Theses on a related topic

1236.
Al Charragh, Jakub
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Politický marketing na příkladu vybrané volební kampaně | Theses on a related topic

1237.
Alakhverdova, Karina
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Instagram jako nástroj marketingu | Theses on a related topic

1238.
Albrecht, Jan
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace televizního pořadu Autosalon | Theses on a related topic

1239.
Ali, Sanaa Nabil
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The use and impact of advertising in social campaigns | Theses on a related topic

1240.
Alijagićová, Sabina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Dramaturgie a realizace reklamního spotu pro společnost ALPIhome | Theses on a related topic

1241.
Alikin, Mikhail
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Rozvoj reklamní kampaně (jako příklad, organizace maloobchodu s potravinami "Dobryňa") | Theses on a related topic

1242.
Alimpiyev, Lev
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company | Theses on a related topic

1243.
Aliyev, Sahib
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The Secrets of Communication | Theses on a related topic

1244.
Aliyev, Sahib
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: The ethical issues in marketing communication | Theses on a related topic

1245.
Aliyeva, Ulkar
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The Role of New Media in a Modern Marketing Communication | Theses on a related topic

1246.
Almerová, Jana maiden name: Stodolová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Práce s texty - projevy v rámci krizové komunikace ve zdravotnických institucích - případové studie | Theses on a related topic

1247.
Almerová, Jana maiden name: Stodolová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza PR metod a technik v prostředí státní organizace | Theses on a related topic

1248.
Altayeva, Botagoz
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Činnost neziskové organizace a sociální marketing | Theses on a related topic

1249.
Andělová, Jana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace malých léčebných lázní | Theses on a related topic

1250.
Anderlová, Kristýna
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Role příběhu v marketingové komunikaci | Theses on a related topic