Theses on a related topic (having the same keywords):

vliv, motivace, negativni vliv, human behavior, onebud mozna, negative effect, advertising analysis, "dont be maybe, hodnoceni dopadu, chovani lidi, reklama, dopady reklamy, psychology of advertisement, efektivita reklamy, analyza reklamy, bud marlboroo. advertisment, positive effect, be marlboro"., questionnaire probe, psychologie v reklame, pozitivni vliv, dotaznikova sonda, impact assessment, reklamni kampan, marlboro, advertising impact, motivation, advertising campaign, advertising effectiveness

Keywords ordered alphabetically | Keywords ordered by occurrence rate

701.
Hauptvogel, Jaroslav
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Reorganizace a restrukturalizace firmy | Theses on a related topic Display description

702.
Hauznerová, Monika maiden name: Koprolínová
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komplexní marketingové kampaně vybraného produktu | Theses on a related topic

703.
Havel, Dominik
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Úloha lidského faktoru v marketingovém řízení podnikatelského subjektu | Theses on a related topic

704.
Havelka, Jakub
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Svoboda projevu a její limity v marketingové komunikaci | Theses on a related topic

705.
Havlíček, Tadeáš
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingová strategie AAA AUTO na trzích CZ a CEE | Theses on a related topic

706.
Havlová, Michaela
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Fashion marketing na internetu | Theses on a related topic

707.
Havlová, Monika maiden name: Kocinová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Řízení kariérového rozvoje zaměstnanců (analýza období 3 let vybraného podniku) | Theses on a related topic

708.
Hazdrová, Barbora
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Motivace a spokojenost zaměstnanců ve vybraném podniku | Theses on a related topic

709.
Heidenreich, Petr
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace sportovního klubu | Theses on a related topic

710.
Hejduková, Petra
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vymezení pojmu cílová skupina senioři | Theses on a related topic

711.
Hejduková, Petra
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace české pobočky UNICEF | Theses on a related topic

712.
Hejna, Jan
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingové nástroje v procesu výroby a distribuce českého celovečerního snímku | Theses on a related topic

713.
Henčeková, Dana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Firemní kultura nadnárodních firem a spokojenost zaměstnanců | Theses on a related topic

714.
Herinková, Zuzana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Rozbor image vybrané firmy | Theses on a related topic

715.
Hermanovská, Kristína
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Etika marketingového pracovníka | Theses on a related topic

716.
Heřmanská, Barbora maiden name: Patáková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Filmový plakát jako efektivní nástroj marketingové komunikace - proměny v čase | Theses on a related topic

717.
Hipská, Marcela
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Svoboda projevu a její ústavní zakotvení | Theses on a related topic

718.
Hladík, František
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Srovnávací reklama | Theses on a related topic

719.
Hlaváč, Petr
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: E-business a sociální sítě. Jejich využití v podpoře prodeje | Theses on a related topic

720.
Hlaváčková, Martina
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Produkt jako zdroj konkurenční výhody a odlišení se. Úloha produktu a výzkum produktů společnosti ve vztahu ke zjištěným PPO (potřeby, požadavky, očekávání) zákazníků. | Theses on a related topic

721.
Hlaváčková, Zuzana
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Strategický systém odměňování - součást motivace zaměstnanců MSP | Theses on a related topic

722.
Hlavička, Jiří
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Řízení mezinárodního týmu v nadnárodní společnosti | Theses on a related topic

723.
Hlinka, Jaroslav
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Formy motivace a motivační nástroje | Theses on a related topic

724.
Hloušková, Dominika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace v organizaci | Theses on a related topic
Bachelor's thesis defence: Komunikace v organizaci | Theses on a related topic

725.
Hloušková, Dominika
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Propagace vybraného produktu v rámci eventové akce | Theses on a related topic

726.
Hložanková, Radka
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Řízení lidských zdrojů | Theses on a related topic

727.
Hnátová, Petra
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Motivační nástroje a jejich vliv na pracovní výkonnost zaměstnanců ve firmě | Theses on a related topic

728.
Hnízdilová, Jitka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza aktivit direkt marketingu ve vybrané společnosti | Theses on a related topic

729.
Hnízdilová, Tereza
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Genderové role muže a ženy v reklamě | Theses on a related topic

730.
Ho, Michaela
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu - děti a mládež | Theses on a related topic

731.
Hocký, Daniel
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje pomocí nástrojů marketingové komunikace | Theses on a related topic

732.
Hoda, Pavel
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Výzkum způsobů komunikace, její vývoj a cíle v různých časových etapách nedávné historie. Konfrontace těchto způsobů komunikace s očekávanými způsoby komunikace a návrh modelu nové komunikace pro budoucnost | Theses on a related topic

733.
Hofman, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Finance and Risk)
Master's thesis defence: Faktory ovlivňující úspěšnost v podnikání | Theses on a related topic

734.
Hofman, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Srovnávací reklama | Theses on a related topic
Master's thesis defence: Srovnávací reklama | Theses on a related topic

735.
Holatová, Markéta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Optimální působení na percepci spotřebitele v komunikační strategii | Theses on a related topic

736.
Holcrová, Pavlína
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Komunikace Penzijní společnosti České pojišťovny, a.s. při zavedení nového produktu na trh | Theses on a related topic

737.
Holman, Oliver
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Kreativita v reklamě. Jak oslovit spotřebitele a poskytnout mu zkušenost | Theses on a related topic

738.
Holub, Pavel
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Plánování - těžiště práce manažera | Theses on a related topic

739.
Holubičková, Lucie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Jazyk přesvědčování v reklamě | Theses on a related topic
Master's thesis defence: Jazyk přesvědčování v reklamě | Theses on a related topic

740.
Horáček, Petr
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku – Projektová (analytická) studie "Evoluce" | Theses on a related topic

741.
Horn, Max
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Subkultury v reklamě | Theses on a related topic

742.
Horňáková, Andrea
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv zobrazování žen v reklamě na nákupní chování spotřebitele | Theses on a related topic

743.
Horňáková, Zuzana
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Pracovní spokojenost, metody jejího měření a význam pro strategický úspěch podniku | Theses on a related topic

744.
Hornig, Jaroslav
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace Sportovního centra v Jilemnici | Theses on a related topic

745.
Horský, Matyáš
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing malého podniku | Theses on a related topic

746.
Horyna, Dennis
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Důvěra veřejnosti v prostředky marketingové komunikace | Theses on a related topic

747.
Hořejš, Pavel
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Hudba a zvuk v televizní reklamě | Theses on a related topic

748.
Houbová, Kristýna
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Způsob argumentace přesvědčování v reklamě- Reklamní kampaň při uvedení nového parfému na trh | Theses on a related topic

749.
Houdek, Václav
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix - využití audiovizuálních prostředků pro marketingovou komunikaci vybraného subjektu | Theses on a related topic

750.
Houšková, Sandra
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Pozorování v marketingovém výzkumu | Theses on a related topic