Theses on a related topic (having the same keywords):

marketingovy mix, zakaznik, osobni prodej, podpora prodeje, integrovana marketingova komunikace, reklama, produkt, komunikace, ratus sum prague., distribuce, marketing, primy prodej, online marketing, cena, public relations

Keywords ordered alphabetically | Keywords ordered by occurrence rate

951.
Hanzlíková, Miluše
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kvalifikační a osobnostní požadavky na marketéra | Theses on a related topic Display description

952.
Hartvichová, Šárka
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Role příběhu v marketingové komunikaci | Theses on a related topic

953.
Hassmanová, Markéta
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing v neziskovém sektoru | Theses on a related topic

954.
Haunerová, Klára
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifika integrované marketingové komunikace ve vybraných oborech: Fashion Marketing | Theses on a related topic

955.
Hauptvogelová, Pavla
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Implementace systému managementu kvality dle požadavků normy ISO 9001 v podniku | Theses on a related topic

956.
Hausdorf, Petr
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza silných a slabých stránek prodejní činnosti společnosti TESCO Stores ČR a.s. | Theses on a related topic

957.
Hausdorf, Petr
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza přímého prodeje v ČR | Theses on a related topic

958.
Havel, Dominik
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Specifika komunikace s médii ve veřejné správě | Theses on a related topic

959.
Havlíček, Matěj
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Případová studie tvorby reklamní kampaně | Theses on a related topic

960.
Havlíček, Matěj
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace mobilních operátorů v České republice s důrazem na využití reklamy | Theses on a related topic

961.
Havlíčková, Denisa
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Město a jeho propagace - město Dobříš | Theses on a related topic

962.
Havlová, Lucie
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Zavedení a rozšíření sítě restaurací "Eurasie" | Theses on a related topic

963.
Havránková, Lucie
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Integrovaná marketingová komunikace v místě prodeje (možnosti a výzvy) | Theses on a related topic

964.
Hejlová, Veronika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh event marketingového projektu při příležitosti uvedení nového modelu vozu na český trh | Theses on a related topic

965.
Hejzlarová, Helena
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Prezentace neziskových organizací a efektivní získávání finančních prostředků | Theses on a related topic

966.
Heráňová, Jitka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Rozbor image vybrané značky / firmy | Theses on a related topic

967.
Herinková, Zuzana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Rozbor image vybrané firmy | Theses on a related topic

968.
Hermanovská, Kristína
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Etika marketingového pracovníka | Theses on a related topic

969.
Heřmanská, Barbora maiden name: Patáková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Filmový plakát jako efektivní nástroj marketingové komunikace - proměny v čase | Theses on a related topic

970.
Hlaváček, Lukáš
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Produkt jako zdroj konkurenční výhody | Theses on a related topic

971.
Hlavatý, Petr
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Moderní formy marketingové komunikace | Theses on a related topic

972.
Hloušek, Jindřich
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace města | Theses on a related topic

973.
Hložanková, Radka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský plán - založení fitness centra | Theses on a related topic

974.
Hnízdilová, Iveta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Současné pojetí komplexní propagační akce | Theses on a related topic

975.
Ho, Roman
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Dopady zavedení logistického plánování výroby pomocí softwaru MFG-PRO | Theses on a related topic

976.
Hoda, Pavel
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Výzkum způsobů komunikace, její vývoj a cíle v různých časových etapách nedávné historie. Konfrontace těchto způsobů komunikace s očekávanými způsoby komunikace a návrh modelu nové komunikace pro budoucnost | Theses on a related topic

977.
Hochmannová, Barbora
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení efektivity marketingové kampaně pomocí nástrojů IMK | Theses on a related topic

978.
Holasová, Kristýna
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Online marketing a jeho využití v internetovém obchodě | Theses on a related topic

979.
Holatová, Markéta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Optimální působení na percepci spotřebitele v komunikační strategii | Theses on a related topic

980.
Holcrová, Pavlína
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Komunikace Penzijní společnosti České pojišťovny, a.s. při zavedení nového produktu na trh | Theses on a related topic

981.
Holotová, Pavla
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza spotřebitelského věrnostního programu vybrané společnosti | Theses on a related topic

982.
Holubec, Lukáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Textové nástroje PR kampaně reagující na negativní odezvy podnikové klientely (PRE) na zdražování energetického produktu. | Theses on a related topic

983.
Homolka, Vojtěch
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Význam segmentace zákaznického portfolia a analýzy prostředí firmy a jejich souvislost s určenými cíli firmy nebo značky | Theses on a related topic

984.
Honan, Markéta maiden name: Zálišová
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza rozhodovacího procesu při výběru produktu | Theses on a related topic

985.
Horáček, Petr
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku – Projektová (analytická) studie "Evoluce" | Theses on a related topic

986.
Horáčková, Martina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza a optimalizace věrnostního programu skupiny Gastro Group | Theses on a related topic

987.
Horčíková, Monika
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový mix ve finančních službách | Theses on a related topic

988.
Horčíková, Monika
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Kreativita v reklamě. Jak oslovit spotřebitele a poskytnout mu zkušenost | Theses on a related topic

989.
Horn, Max
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Subkultury v reklamě | Theses on a related topic

990.
Hořejš, Pavel
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Hudba a zvuk v televizní reklamě | Theses on a related topic

991.
Houbová, Kristýna
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Způsob argumentace přesvědčování v reklamě- Reklamní kampaň při uvedení nového parfému na trh | Theses on a related topic

992.
Houdek, Václav
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Strategie vytváření vztahů se zákazníkem a jeho upevňování | Theses on a related topic

993.
Housková, Jana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Strategie zavádění nového farmaceutického produktu na trh | Theses on a related topic

994.
Houšková, Sandra
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Pozorování v marketingovém výzkumu | Theses on a related topic

995.
Hrabačková, Monika
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Udržitelný rozvoj a CSR v konkrétní firmě | Theses on a related topic

996.
Hrabalová, Lucie maiden name: Kišová
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Prímý marketing | Theses on a related topic

997.
Hrabčáková, Klára
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv reklamního sloganu na nákupní rozhodovací proces spotřebitele | Theses on a related topic

998.
Hraník, Ladislav
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Identifikace potřeb, požadavků a očekávání zákazníků a jeho souvislost s řízením vztahů se zákazníky | Theses on a related topic

999.
Hraník, Ladislav
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Marketingové řízení MSP / rodinného podniku | Theses on a related topic

1000.
Hráská, Michaela
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Zdravý životní styl a jeho propagace | Theses on a related topic