Theses on a related topic (having the same keywords):

zakaznik, segmentacni promenne, segmentacni model, korporatni bankovnictvi, segmentation, segmentation model, corporate banking, segmentace, verejny sektor, client, sub-segment, segment, retail banking, banka, klient, fragmentace, customer, segmentation variables, modern relationship marketing, subsegment, crm, retailove bankovnictvi, cross-sell index, moderni vztahovy marketing, fragmentation, bank, public sector

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1001.
Nuño Orozco, Jose Ignacio
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Communication Engagement to Inspire Dialog | Theses on a related topic Display description

1002.
Nytrová, Petra
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration
Bachelor's thesis defence: Postavení a úloha České národní banky | Theses on a related topic

1003.
Oliinyk, Anna
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing a zohledňování sociální a kulturní různorodosti v hotelu Hilton Prague | Theses on a related topic

1004.
Opočenský, Michal
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Etika v bankovnictví | Theses on a related topic

1005.
Oppolzer, Petr
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace vybrané společnosti | Theses on a related topic

1006.
Osipov, Nikita
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Firemní kultura rodinného podniku jako marketingový nástroj | Theses on a related topic

1007.
Osipova, Milena
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Strategie vytváření vztahu se zákazníkem a jeho upevňování | Theses on a related topic

1008.
Ovsyannikova, Ekaterina
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Konstrukce věrnostního programu jako klíčová součást marketingová strategie | Theses on a related topic

1009.
Páralová, Petra
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Insurance Industry
Master's thesis defence: Vývojové tendence v kombinaci bankovních a pojistných produktů | Theses on a related topic

1010.
Passler, David
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Politický marketing a volební kampaně v ČR | Theses on a related topic

1011.
Patel, Rutul Mansukh
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Impact of Covid-19 on Global E-Commerce and Supply Chain Market | Theses on a related topic

1012.
Pátková, Kateřina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza prostředků podpory prodeje v podniku Schwarzmüller | Theses on a related topic

1013.
Patrasová, Kristýna
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Komparace podmínek k rozšiřování CSR v ČR a ve světě | Theses on a related topic

1014.
Pauček, Jan
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Implementace metodiky řízení vztahů se zákazníky | Theses on a related topic

1015.
Pavlík, Jakub
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Tvorba marketingové kampaně podniku/organizace včetně metrik efektivnosti | Theses on a related topic

1016.
Pazderník, Filip
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Úvěrový proces korporátního klienta v bance | Theses on a related topic

1017.
Pechát, Michal
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Role marketingového výzkumu v řízení vztahů se zákazníky | Theses on a related topic

1018.
Pechová, Michaela
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Food styling a nákupní rozhodovací proces zákazníka | Theses on a related topic

1019.
Pejchalová, Lucie
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vliv reklamy na rozhodování spotřebitele | Theses on a related topic

1020.
Pekárek, Pavel
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Psychologické aspekty procesu nákupního rozhodování | Theses on a related topic

1021.
Pekařová, Klára maiden name: Hábíková
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Finance and Financial Services (combination/specialization: Banking)
Bachelor's thesis defence: Prezentace bank a bankovních služeb v českém tisku | Theses on a related topic

1022.
Peroutka, Matěj
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Úloha manažera pro klíčové zákazníky v rozvoji vztahů | Theses on a related topic

1023.
Peřinová, Lenka
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Využití progresivní logistické metody tahu ve výrobě - Kanban k řízení | Theses on a related topic

1024.
Peřtová, Petra
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklama jako nástroj komunikace se zákazníky | Theses on a related topic

1025.
Pešťák, David
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Management malého a středního podniku | Theses on a related topic

1026.
Petáková Hejná, Jiřina maiden name: Hejná
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivní komunikace se zákazníkem ve firmě IRIX, a.s. | Theses on a related topic

1027.
Petrák, Karel
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Analýza financování měst a obcí v ČR | Theses on a related topic

1028.
Petráň, Karel
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Řízení obchodu v MSP | Theses on a related topic

1029.
Petrashkevich, Regina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Význam a efektivnost využívání sociálních sítí při komunikaci se zákazníky | Theses on a related topic

1030.
Pilařová, Marcela maiden name: Krimová
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Management, Corporate Management, Corporate Management)
Master's thesis defence: Mezipodnikové srovnání finanční situace podniků | Theses on a related topic

1031.
Pilátová, Veronika
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologické mechanismy při rozhodování o nákupu | Theses on a related topic

1032.
Pimenova, Kerolain
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Strategie řízení vztahů se zákazníky v MSP | Theses on a related topic

1033.
Pípalová, Lenka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Budování věrnosti zákazníků ve zdravotní pojišťovně Metal Aliance | Theses on a related topic

1034.
Pirogov, Jan
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Zákon o stabilizaci veřejných rozpočtů a jeho dopad na veřejné finance | Theses on a related topic
Master's thesis defence: Zákon o stabilizaci veřejných rozpočtů a jeho dopad na veřejné finance | Theses on a related topic

1035.
Pitor, Martin
Faculty: University of Finance and Administration
Year: 2012, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Možnosti sběru dat z telefonických center péče o zákazníky a jejich využití v marketingu | Theses on a related topic

1036.
Pivoňková, Miroslava maiden name: Pelantová
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový mix | Theses on a related topic

1037.
Plačková, Soňa
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sociální marketing | Theses on a related topic

1038.
Plánička, Jan
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Informatics / Applied Informatics
Bachelor's thesis defence: Informační systém servisně-výrobní truhlářské provozovny | Theses on a related topic

1039.
Plocková, Romana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Insurance Industry
Bachelor's thesis defence: Soukromé zdravotní pojištění – analýza pojmu a možnosti pro pojistitele i pojistníka | Theses on a related topic

1040.
Podařil, Petr
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh marketingových aktivit pro podporu a zvýšení prodeje | Theses on a related topic

1041.
Podoubská, Jana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh optimalizace výběru nástrojů marketingové komunikace obchodního centra | Theses on a related topic

1042.
Pokorná, Veronika
Faculty: University of Finance and Administration
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance, Business Management and Corporate Finance
Bachelor's thesis defence: Úvěrování malých a středních podniků | Theses on a related topic

1043.
Pokorný, Martin
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: BASEL III a SOLVENCY II - rozbor a porovnání dopadu pro finanční sektor ČR | Theses on a related topic

1044.
Poláčková, Kristýna
Faculty: University of Finance and Administration
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Economic Policy and Administration / Banking, Finance and Financial Services
Bachelor's thesis defence: Vztahy mezi ECB a centrálními bankami členských států EU | Theses on a related topic

1045.
Poláčková, Kristýna
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Banking
Bachelor's thesis defence: Vztahy mezi ECB a centrálními bankami členských států EU | Theses on a related topic

1046.
Polák, David
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivní segmentace portfolia potenciálních zákazníků a souvislost s určenými cíli společnosti | Theses on a related topic

1047.
Polonyi, Jindřich
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing a volební kampaně politických stran a hnutí ve Vrchlabí | Theses on a related topic

1048.
Pomahačová, Eva
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Mystery shopping | Theses on a related topic

1049.
Porybná, Markéta
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Ke změnám v preferencích čtenářů českých deníků v letech 1990 - 2007 | Theses on a related topic

1050.
Pospíšilová, Hana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Metody výcviku prodejců automobilů | Theses on a related topic