Theses on a related topic (having the same keywords):

neziskova organizace, targeting, podpora prodeje, osobni prodej, segmentation, sales promotion, integrace, segmentace, positioning, vystavy, reklama, marketing, direct marketing, personal selling, exhibitions, advertising, nonprofit organization, unicef, public relations, integration

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1301.
Víšková, Kateřina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Principy řešení námitek při marketingovém jednání | Theses on a related topic Display description

1302.
Vítová, Šárka maiden name: Pražáková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Plánování reklamní kampaně v marketingové firmě | Theses on a related topic

1303.
Vizinger, Karel
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj, současný stav a budoucí rozvoj elektronických médií | Theses on a related topic

1304.
Vlach, Ondřej
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vývoj mediálního trhu v ČR | Theses on a related topic

1305.
Vlachová, Lucie
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Aktivity formy podpory prodeje konkrétní obchodní společnosti - na příkladu firmy VITANA | Theses on a related topic

1306.
Vlachová, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifika spotřebitelského segmentu „stříbrné generace“ a možnosti marketingových komunikací při uspokojování jejich potřeb | Theses on a related topic

1307.
Vlčková, Kateřina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Životní styl čtenářů časopisů vydavatelství Burda Praha | Theses on a related topic

1308.
Vnenk, Michal
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Start-upový projekt marketingové komunikace vybraného podniku | Theses on a related topic

1309.
Vocásek, Zdeněk
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Význam marketingové komunikace a její využití při propagaci sportovní akce | Theses on a related topic
Master's thesis defence: Význam marketingové komunikace a její využití při propagaci sportovní akce | Theses on a related topic

1310.
Vocelová, Anna
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Kreativita v reklamě. Jak oslovit spotřebitele a poskytnout mu zkušenost | Theses on a related topic

1311.
Vojta, Šimon
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: YouTube jako nástroj ve vztahovém marketingu | Theses on a related topic

1312.
Vojta, Šimon
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Management infuencer marketingu | Theses on a related topic

1313.
Vojtíšek, Petr
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Naplánování a realizace komunikační kampaně a dopad dodatečných zásahů na její účinnost | Theses on a related topic

1314.
Vojtíšek, Tomáš
Faculty: University of Finance and Administration
Year: 2018, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití nástrojů PR v marketingové komunikaci | Theses on a related topic

1315.
Volfová, Veronika
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza prostředků podpory prodeje mobilních operátorů v ČR | Theses on a related topic
Bachelor's thesis defence: Inovace podpory prodeje u vybraného mobilního operátora ČR | Theses on a related topic

1316.
Volfová, Veronika
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Public relations státního podniku Povodí Vltavy | Theses on a related topic

1317.
Vondráčková, Denisa
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití nástrojů marketingového mixu vybrané firmy | Theses on a related topic

1318.
Vošahlík, Jan
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic

1319.
Votava, Tomáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Ekonomika sportovního klubu | Theses on a related topic

1320.
Vránová, Andrea
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vznik nových typů agentur v České republice pro mediální oblast marketingové komunikace | Theses on a related topic

1321.
Vršecká, Edita maiden name: Čečková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Trendy v marketingové komunikaci | Theses on a related topic

1322.
Vyhlasová, Karolína
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace knihoven v ČR | Theses on a related topic

1323.
Vyhnánková, Eliška
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingové řízení developerské společnosti | Theses on a related topic

1324.
Wang, Yifei
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Controlling as SME management tool in Industry 4.0 | Theses on a related topic

1325.
Weissová, Klára
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sociální marketing – obsah, specifika | Theses on a related topic

1326.
Wetter, Kryštof
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace ve fitness průmyslu | Theses on a related topic

1327.
Winterová, Kateřina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vztah nadlinkových a podlinkových nástrojů integrované marketingové komunikace | Theses on a related topic

1328.
Wurm von Sterndorff, Johanna
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Psychologické aspekty komunikace v marketingu | Theses on a related topic

1329.
Záhorová, Zuzana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza marketingové komunikace při uvedení nové verze na trhu již etablovaného výrobku společnosti Citrix Systems | Theses on a related topic

1330.
Zajíčková, Denisa
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Dopady regulace reklamy na řízení farmaceutických firem | Theses on a related topic

1331.
Zakharchenko, Anastasia
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Konfrontační reklama v konkurenčním boji | Theses on a related topic

1332.
Zakirbayeva, Kamilla
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Advertisment – the phenomenon of communication | Theses on a related topic

1333.
Zalabák, Aleš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Reklama, spotřební chování a plánování komunikační strategie | Theses on a related topic
Bachelor's thesis defence: Reklama, spotřební chování a plánování komunikační strategie | Theses on a related topic
Bachelor's thesis defence: Reklama, spotřební chování a plánování komunikační strategie | Theses on a related topic

1334.
Zalozhnykh, Ilona
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace neziskových organizací s médii | Theses on a related topic
Bachelor's thesis defence: Komunikace neziskových organizací s médii | Theses on a related topic

1335.
Zámečník, Stanislav
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití prostředků podpory prodeje v organizaci | Theses on a related topic

1336.
Zárubová, Monika
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza věrnostního programu Českých aerolinií | Theses on a related topic

1337.
Zázvorka, Adam
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu – senioři | Theses on a related topic
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu – senioři | Theses on a related topic

1338.
Zdražilová Heberová, Martina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace v podmínkách neziskové organizace | Theses on a related topic

1339.
Zdvihalová, Alena
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Souvislost public relations a fundraisingu u neziskových organizací | Theses on a related topic

1340.
Zelená, Jana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza prostředků, technik a efektivnosti vybrané PR kampaně | Theses on a related topic

1341.
Zelená, Jana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Výběr média pro komunikační mix | Theses on a related topic

1342.
Zemanová, Jana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Propagace věrnostního programu obchodní jednotky - Tesco Clubcard | Theses on a related topic

1343.
Zheleznichenko, Valeriya
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication & Bachelor of Science in Business Administration
Bachelor's thesis defence: How the PR agency is evolving and what is the future of PR? | Theses on a related topic

1344.
Zhidov, Konstantin
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Magnitude of Corporate Communication with Media | Theses on a related topic

1345.
Zhuravlev, Artur
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Transmitting the personal image on corporations, brands and products as a marketing communication tool | Theses on a related topic

1346.
Zigulia, Elizaveta
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Sales Promotion Methods and Techniques – Consumer Contest | Theses on a related topic

1347.
Zimová, Jana maiden name: Kabátová
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Hospodaření a fungování neziskové organizace (případová studie) | Theses on a related topic

1348.
Zingl, Pavel
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: "Product Placement" a "Branded entertainment" v komunikačním mixu | Theses on a related topic

1349.
Zmeškalová, Markéta
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Analýza forem podpory prodeje u firmy MAKRO a vybraných velkoobchodních firem | Theses on a related topic

1350.
Zoubková, Markéta maiden name: Novotná
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Budování globální značky produktu pomocí nástrojů IMK ve vybraném podniku | Theses on a related topic