Theses on a related topic (having the same keywords):

strategie, strategy, glass, glass industry, market, decision making, komunikace, firma, company, spotrebitel, marketing, sklarstvi, konkurence, vyrobek, rozhodovani, packaging, management, obal, sklo, trh, communication, consumer, product

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1201.
Pavlová, Lenka maiden name: Holubová
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový mix vybraného podniku | Theses on a related topic Display description

1202.
Pecháčková Rebcová, Zuzana maiden name: Rebcová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv spotřebitelských zvyklostí na nákupní chování | Theses on a related topic

1203.
Pechánková, Adéla
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh integrované marketingové komunikace pro konkrétní produkt | Theses on a related topic

1204.
Pekárková, Kateřina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahů se zákazníky | Theses on a related topic

1205.
Pekařová, Tereza
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vliv jednotlivých druhů komunikace/reklamy a komunikačního mixu na specifické cílové skupiny | Theses on a related topic

1206.
Pelc, Petr
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Produkt placement, jako marketingová podpora v audiovizuálních dílech | Theses on a related topic

1207.
Penkova, Angelina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Regulace reklamy v rozhlasovém a televizním vysílání | Theses on a related topic
Master's thesis defence: Regulace reklamy v televizním a rozhlasovém vysílání | Theses on a related topic

1208.
Perglová, Barbora
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Integrated Marketing Communication and its social implications | Theses on a related topic

1209.
Peroutková, Alice
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikační mix firmy Makro Cash & Carry ČR s.r.o. | Theses on a related topic

1210.
Persich, Martin
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Zvláštnosti nákupního chování vybrané skupiny spotřebitelů | Theses on a related topic

1211.
Peřinová, Lenka
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Využití progresivní logistické metody tahu ve výrobě - Kanban k řízení | Theses on a related topic

1212.
Pešek, Jan
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Implementace dlouhodobých a krátkodobých strategických cílů značky, tvorba ideální prodejní strategie a její zavedení na novém trhu z regionu Asie | Theses on a related topic

1213.
Pešková, Monika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Banking
Bachelor's thesis defence: Finanční analýza firmy ve skupině - Burza cenných papírů Praha, a.s. | Theses on a related topic

1214.
Peterka, Martin
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing sportu - golf | Theses on a related topic

1215.
Petrashkevich, Regina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Význam a efektivnost využívání sociálních sítí při komunikaci se zákazníky | Theses on a related topic

1216.
Petružálková, Lucie
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Strategický plán a nástroje jeho implemetace v praxi MSP | Theses on a related topic

1217.
Pfeiferová, Nikola
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová hodnota sportovních klubů | Theses on a related topic

1218.
Pikl, Tomáš
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Management sportovního klubu | Theses on a related topic

1219.
Pilátová, Monika
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Identifikace firemní atmosféry | Theses on a related topic

1220.
Pilátová, Veronika
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologické mechanismy při rozhodování o nákupu | Theses on a related topic

1221.
Pirná, Kamila
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tendence chování spotřebitelů při nákupu vybraného zboží | Theses on a related topic

1222.
Písař, Přemysl
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ph.D.
Programme/field: Economic Policy and Administration / Finance
Doctoral thesis defence: Controlling jako součást procesního řízení podniků v globálním prostředí | Theses on a related topic

1223.
Pitašová, Alena
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikace a typologie člověka | Theses on a related topic

1224.
Pivovarníková, Blanka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Srovnávací reklama | Theses on a related topic

1225.
Pivrnec, Jiří
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Communication as load bearing element of marketing communication | Theses on a related topic

1226.
Plaček, Michal
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě v sektoru finančních služeb | Theses on a related topic

1227.
Plačková, Soňa
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sociální marketing | Theses on a related topic

1228.
Placharov, Simeon
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza rozhodovacího procesu při výběru produktu | Theses on a related topic

1229.
Pluta, Zdeňka maiden name: Pátková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Úloha integrované marketingové komunikace při plánování zaváděcí a udržovací kampaně | Theses on a related topic

1230.
Pobežalová, Kateřina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Fúze společnosti Max spol. s r. o. | Theses on a related topic

1231.
Podařilová Havlíčková, Petra
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Integrovaná marketingová komunikace Ministerstva zemědělství | Theses on a related topic

1232.
Podlenová, Darina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Budování značky zaměstnavatele | Theses on a related topic

1233.
Podlipný, Jan
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj a typologie bezplatných periodik ve světě a v ČR | Theses on a related topic

1234.
Podsvirov, Oleg
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský plán na založení firmy | Theses on a related topic

1235.
Pokoeva, Maria
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Specialization in Law / Legal Aspects in Business
Master's thesis defence: Ochrana spotřebitele - standardy dle práva a jejich dopad na české právo | Theses on a related topic

1236.
Pokorná, Lenka
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Umění kvalitní komunikace | Theses on a related topic

1237.
Pokorná, Lenka maiden name: Harsová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v ČR)
Bachelor's thesis defence: Svobodný přístup občanů k informacím v podmínkách veřejné správy | Theses on a related topic

1238.
Pokorná, Lenka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Koučování jako styl řízení | Theses on a related topic

1239.
Pokorný, Tomáš
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský plán - Rozšíření podnikatelské činnosti společnosti DEXIM, družstvo | Theses on a related topic

1240.
Poláková, Ludmila
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Srovnání vykazování a zveřejňování finančních nástrojů dle ČÚL a IAS/IFRS (se zaměřením na IFRS 7) | Theses on a related topic

1241.
Poldauf, Linda
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologický vliv influencerů na rozhodování spotřebitelů | Theses on a related topic

1242.
Ponikelská, Michaela Rozálie
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Úloha lidského faktoru v marketingovém řízení podnikatelského subjektu | Theses on a related topic

1243.
Popelková, Iveta
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití nástrojů PR v marketingové komunikaci | Theses on a related topic

1244.
Porkertová, Andrea
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky využívané v reklamě k přilákání pozornosti spotřebitele se zaměřením na design | Theses on a related topic

1245.
Porupka, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Práce s marketingovým mixem v marketingově řízeném podnikatelském subjektu | Theses on a related topic

1246.
Pořízková, Kateřina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Chování spotřebitelů a faktory ovlivňující kupní rozhodovací proces na automobilovém trhu | Theses on a related topic

1247.
Postlerová, Klára
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifika propagace módní obuvi | Theses on a related topic

1248.
Postránecká, Markéta
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Reklamní kampaň na nově vzniklou stavební spořitelnu (Spojení HYPO stavební spořitelny a.s. s Raiffeisen stavební spořitelnou a.s.) | Theses on a related topic

1249.
Pozdeev, Dmitrii
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Innovation as an Instrument of Enterprise Competitiveness | Theses on a related topic

1250.
Preclíková, Anna
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Proces rozhodování při nákupu osobního automobilu Mercedes-Benz | Theses on a related topic