Theses on a related topic (having the same keywords):

vztah s verejnosti, communication mix, osobni prodej, podpora prodeje, sales promotion, komunikacni mix, reklama, primy marketing, on-line marketing, advertising, personal selling, direct marketing, public relations

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1401.
Kovařík, Martin
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikační agentura a její role v propagační aktivitě projektů financovaných z fondů EU | Theses on a related topic Display description

1402.
Kovářová, Michaela
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Význam implementace PR do zdravotnických zařízení | Theses on a related topic

1403.
Kraffer, Ondřej
Faculty: University of Finance and Administration
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Některé sociální aspekty hospodářské krize v ČR | Theses on a related topic

1404.
Král, Jakub
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Strategické a detailní plánování reklamní kampaně v podmínkách společnosti Hudy sport a.s. | Theses on a related topic

1405.
Králová, Monika
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba mediální strategie pro společnost XY | Theses on a related topic
Bachelor's thesis defence: Tvorba mediální strategie pro společnost XY | Theses on a related topic

1406.
Kramulová, Tereza
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Možnosti identifikace negativního vlivu reklamy na chování | Theses on a related topic

1407.
Krása, Jiří
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingová zákaznická segmentace podle vybraného modelu konkrétního podniku | Theses on a related topic

1408.
Krasovskaya, Anastasiya
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sales Promotion Methods and Techniques – Consumer Contest | Theses on a related topic

1409.
Kratochvílová, Iveta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv ekonomické situace na obsahy a formy marketingové komunikace ve vybraném oboru | Theses on a related topic

1410.
Kratochvílová, Kateřina maiden name: Dohnalová
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tématický šperk jako specifický nástroj firemní prezentace (návrh a realizace dárkového artefaktu pro VŠFS) | Theses on a related topic

1411.
Kratochvílová, Markéta
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Alfons Mucha jako reklamní tvůrce nového stylu | Theses on a related topic

1412.
Kratochvílová, Markéta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití barev při tvorbě obalů ve FMCG | Theses on a related topic

1413.
Kravchenko, Anastasia
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Mediální obraz žen a mužů v současné reklamě | Theses on a related topic

1414.
Kravková, Alice maiden name: Hlaváčková
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Konstrukce propagačního videa v online marketingu | Theses on a related topic

1415.
Krejcárková, Soňa
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Marketingové aktivity retailerů a jejich vliv na nákupní chování zákazníka | Theses on a related topic

1416.
Krines, Patrik
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Řízení značky a komunikační strategie v praxi rodinného podnikání | Theses on a related topic

1417.
Krištofy, Aleš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Regulace reklamy | Theses on a related topic

1418.
Krobová, Lucie
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza etických aspektů v audiovizuální reklamě | Theses on a related topic

1419.
Kropáčová, Hana
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Osobnosti současné české reklamy | Theses on a related topic

1420.
Kroužková, Zuzana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vnímání reklamy v jednotlivých médiích | Theses on a related topic

1421.
Krpálková, Jana
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Publicita zvolené značky (mediální analýza) | Theses on a related topic

1422.
Krsková, Markéta
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing vysokoškolské knihovny na příkladu Centra knihovnických služeb VŠFS | Theses on a related topic

1423.
Kruchynin, Kyrylo
Faculty: University of Finance and Administration
Year: 2023, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The role of marketing digital tools for event management industry: Case Study – TBM Group s.r.o. | Theses on a related topic

1424.
Krychfalushiy, Yana
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití nástrojů PR v marketingové komunikaci | Theses on a related topic

1425.
Křikavová, Lenka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etika v marketingové komunikaci | Theses on a related topic

1426.
Křiklavová, Zdeňka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vliv společenských periodik na životní styl ženy | Theses on a related topic

1427.
Kšádová, Alena maiden name: Račanová
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Marketingová kampaň včetně návrhu komunikačního mixu pro vybrané produkty textilníhopodniku | Theses on a related topic

1428.
Kub, David
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Kritéria výběru médií pro reklamní kampaň a jejich aplikace v konkrétních podmínkách reklamního projektu | Theses on a related topic

1429.
Kuberová, Klára
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Koncept internetového marketingu v praxi společnosti Pegres | Theses on a related topic

1430.
Kubešová, Barbora
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Vliv psychologických mechanismů na zapamatovatelnost reklamy | Theses on a related topic

1431.
Kubinová, Tereza
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv marketingové komunikace na diferenciaci životního stylu současné české společnosti (případ regionu Hlučínsko) | Theses on a related topic

1432.
Kubišta, Tomáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace | Theses on a related topic
Bachelor's thesis defence: Marketingová komunikace | Theses on a related topic
Bachelor's thesis defence: Analýza úspěšnosti propagační kampaně ve firmě | Theses on a related topic

1433.
Kubišta, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Měření sledovanosti médií | Theses on a related topic

1434.
Kučera, Ladislav
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Nízkonákladová reklamní kampaň | Theses on a related topic

1435.
Kučerová, Lucie
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Marketingová komunikace vybraných neziskových organizací na Vysočině | Theses on a related topic

1436.
Kučerová, Radka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza získávání finančních zdrojů vybrané neziskové organizace | Theses on a related topic

1437.
Kuchynková, Kamila
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití efektivní krizové komunikace v marketingové praxi | Theses on a related topic

1438.
Kuklišová, Renata
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Strategie a taktika PR společnosti Hyundai v přípravné fázi výstavby jejího závodu Nošovice | Theses on a related topic

1439.
Kuncová, Markéta
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Klamavá reklama a její (ne)regulace | Theses on a related topic

1440.
Kupčík, Dominik
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení efektivity marketingové kampaně pomocí nástrojů IMK pro vybranou firmu | Theses on a related topic

1441.
Kuprijanov, Filipp
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Projektové řešení - příprava a realizace DM akce v konkrétní firmě | Theses on a related topic
Master's thesis defence: Projektové řešení - příprava a realizace DM akce v konkrétní firmě | Theses on a related topic

1442.
Kupriyanov, Yury
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba mediální stategie | Theses on a related topic

1443.
Kurenkova, Anastasia
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Vliv prodejního prostředí na nákupní rozhodování | Theses on a related topic

1444.
Kureš, Jakub
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace mobilních operátorů v České republice s důrazem na využití reklamy | Theses on a related topic

1445.
Kůtek, Lubomír
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Trendy v marketingové komunikaci - diskurs podnikové praxe | Theses on a related topic

1446.
Kuthanová, Andrea
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikační mix vybrané značky na českém trhu | Theses on a related topic

1447.
Kutnar, Jan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: PR při zaváděcí kampani produktu na trh | Theses on a related topic

1448.
Kuxenko, Anzhelika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Režie televizního reklamního spotu | Theses on a related topic

1449.
Kvapilová, Michaela
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivita nástrojů marketingového mixu u vybraného podniku | Theses on a related topic

1450.
Kvášová, Tereza
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití event marketingu ve vybrané firmě | Theses on a related topic