Theses on a related topic (having the same keywords):

marketingovy mix, communication mix, podpora prodeje, segmentation, competitiveness, komunikacni mix, segmentace, konkurenceschopnost, reklama, marketing mix, marketingova komunikace, sales support, direct marketing, advertising, marketing communication, development

Keywords ordered alphabetically | Keywords ordered by occurrence rate

301.
Hejlová, Veronika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh event marketingového projektu při příležitosti uvedení nového modelu vozu na český trh | Theses on a related topic Display description

302.
Helmichová, Tereza maiden name: Dostálová
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Specifika integrované marketingové komunikace ve vybraných oborech Případová studie IMK vybraného sportovního klubu | Theses on a related topic

303.
Hendrichová, Zdeňka
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové komunikace vybrané společnosti / produktu | Theses on a related topic

304.
Heřmanský, Martin
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová strategie společnosti H-D v České republice | Theses on a related topic

305.
Hloušková, Dominika
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Propagace vybraného produktu v rámci eventové akce | Theses on a related topic

306.
Holasová, Kristýna
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Online marketing a jeho využití v internetovém obchodě | Theses on a related topic

307.
Holečková, Barbora
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Integrovaná marketingová komunikace – využití a propojení jednotlivých nástrojů v praxi | Theses on a related topic

308.
Holubová, Johana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vliv konfese na percepci marketingových sdělení – věřící (katolíci) jako specifická cílová skupina | Theses on a related topic

309.
Horáková, Pavlína
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

310.
Hradcová, Denisa
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace značky M.A.C. na trhu kosmetických produktů | Theses on a related topic

311.
Hradečná, Radka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

312.
Hrachovcová, Anna
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová situační analýza podniku s využitím analýz marketingových prostředí | Theses on a related topic

313.
Hrdlička, Luděk
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě v sektoru telekomunikací | Theses on a related topic

314.
Hrobaříková, Jaroslava
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingová strategie v řízení podniku a její konkrétní dopady ve vybraném subjektu | Theses on a related topic

315.
Hustolesová, Denisa
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Specifika IMK ve vybraném oboru – fashion marketing (případová studie IMK portfolia produktů značky DERMACOL – z hlediska změny módních trendů) | Theses on a related topic

316.
Chládek, Aleš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Aplikace teorie her v marketingu | Theses on a related topic

317.
Chocholatá, Anna
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová a komunikační strategie vybrané společnosti | Theses on a related topic

318.
Chomoutová, Petra
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení marketingové kampaně vybraného produktu | Theses on a related topic

319.
Chvapil, Stanislav
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Zkoumání marketingové komunikace firmy | Theses on a related topic

320.
Chvojka, Dominik
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Role sociálních sítí v komunikačním mixu | Theses on a related topic

321.
Jakoubková, Lucie
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Inovace marketingového plánu vybrané firmy | Theses on a related topic

322.
Janatová, Karolína
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh marketingové kampaně vybrané společnosti | Theses on a related topic

323.
Janečková, Dana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklama jako podpora obchodní strategie pro Zdravotní pojišťovnu METAL - ALIANCE | Theses on a related topic

324.
Janečková, Klára
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Komunikace značky kvality KLASA | Theses on a related topic

325.
Janoušková, Alexandra
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Rebranding v organizaci | Theses on a related topic

326.
Janoušková, Ivana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komplexní marketingové kampaně vybraného produktu | Theses on a related topic

327.
Janoušková, Renáta
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace vybraného podniku v oblasti pohostinství | Theses on a related topic

328.
Jaurisová, Nikola
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv jednotlivých druhů komunikace a komunikačního mixu na specifické cílové skupiny | Theses on a related topic

329.
Jeleňová, Jana maiden name: Barčáková
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh aktivit pro rozvoj a řízení vztahů se zákazníky | Theses on a related topic

330.
Jílková, Kristýna
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Finance and Risk)
Master's thesis defence: Lobbing jako podpora výkonnostního sportu | Theses on a related topic

331.
Jochmanová, Jana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vytvoření mediální strategie pro firmu Snowboard JÁCHYM | Theses on a related topic
Bachelor's thesis defence: Vytvoření mediální strategie pro firmu Snowboard JÁCHYM | Theses on a related topic

332.
Jonecová, Ivana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologická charakteristika procesu působení marketingové komunikace na příjemce, cílovou skupinu | Theses on a related topic

333.
Kabešová, Klára maiden name: Dvořáková
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: CRM - Řízení vztahů se zákazníky ve firmě XY | Theses on a related topic

334.
Kábrtová, Kristýna
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový mix hotelu Falkensteiner Maria Prag Betriebs, s.r.o. | Theses on a related topic

335.
Kadeřábek, Jaromír
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Uplatnění komunikačního mixu na B2B trhu | Theses on a related topic

336.
Kadlecová, Eva
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Zavedení nové produktové řady na trh (zaměření na značku Milkin) | Theses on a related topic

337.
Kadlecová, Veronika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Vliv barev a jeho využití v marketingu | Theses on a related topic

338.
Kalašová, Dominika
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nástroje interní komunikace | Theses on a related topic

339.
Kantorová, Katarzyna
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: Návrh optimalizace výběru nástrojů marketingové komunikace | Theses on a related topic

340.
Khovanska, Anastasiya
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postavení Product Placement v produkci filmu a TV pořadech | Theses on a related topic

341.
Khúc, Huyen Tran
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event a jeho využití pro integrovanou marketingovou komunikaci | Theses on a related topic
Bachelor's thesis defence: Event a jeho využití pro integrovanou marketingovou komunikaci | Theses on a related topic

342.
Kinterová, Pavla maiden name: Ondřichová
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové výdaje a jejich vliv na velikost obratu (zisku) | Theses on a related topic

343.
Klimáčková, Zuzana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje služeb konkrétního relaxačního studia | Theses on a related topic

344.
Klofáč, Adam
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Postavení image a produktových kampaní v komunikaci vybrané značky | Theses on a related topic

345.
Kohoutová, Michaela
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Propagace vybraného produktu v rámci eventové akce | Theses on a related topic

346.
Kolevatova, Kristina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Zvýšení konkurenceschopnosti vybraného podniku pomocí nástrojů komunikačního mixu | Theses on a related topic

347.
Kolovratník, Martin
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Veletrhy sportovních potřeb a služeb v marketingové komunikaci volnočasových aktivit | Theses on a related topic

348.
Konovalov, Rodion
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Cenové strategie firmy v konkurenčním prostředí | Theses on a related topic
Bachelor's thesis defence: Marketingové strategie a jejich vliv na cenotvorbu firmy | Theses on a related topic

349.
Kopčová, Nicola
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová kampaň konkrétního produktu a návrh komunikačního mixu | Theses on a related topic

350.
Kosková, Šárka
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Role public relations v komunikačním mixu organizací | Theses on a related topic