Theses on a related topic (having the same keywords):

marketingovy mix, event marketing, modern trends, moderni trendy, buzz marketing., marketing mix, viral marketing, marketing, product placement, buzz marketing, guerrilla marketing, nove formy marketingove komunikace, guerilla marketing, viralni marketing, new forms of marketing communication

Keywords ordered alphabetically | Keywords ordered by occurrence rate

51.
Boháčová, Diana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingové nástroje využívané ve farmacii při zavedení nového produktu na trh | Theses on a related topic Display description

52.
Bojová, Eva
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Efektivnost firmy z pohledu prodeje a marketingu | Theses on a related topic

53.
Borovičková, Kateřina
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing malých a středních podniků | Theses on a related topic

54.
Boubín, Otto
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Analýza marketingu firmy ve farmaceutickém průmyslu | Theses on a related topic

55.
Bredl, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Audiovizuální virální sdělení, předpoklady jeho komunikační úspěšnosti – výběr kazuistik, analýza obsahu a formy | Theses on a related topic

56.
Brožková, Alžběta
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Moderní formy marketingové komunikace | Theses on a related topic

57.
Buková, Monika
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Uplatnění marketingu ve službách | Theses on a related topic

58.
Bulková, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingového mixu v agroturistice | Theses on a related topic

59.
Burdychová, Nikola
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Zpracování věrnostního programu pro vybraný podnikatelský subjekt | Theses on a related topic

60.
Cába, Stanislav
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro seniory | Theses on a related topic

61.
Cingr, Petr
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Optimalizace marketingového mixu s využitím teorie her | Theses on a related topic

62.
Cita, Jiří
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Klientský přístup pojišťoven při likvidačním procesu | Theses on a related topic

63.
Czabková, Marie
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu - děti a mládež | Theses on a related topic

64.
Čajka, Tomáš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Silné a slabé stránky uplatňování marketingové strategie v podnicích | Theses on a related topic

65.
Čebišová, Gabriela
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event marketing - nástroj PR pro cílové skupiny zákazníci a zaměstnanci | Theses on a related topic

66.
Čemus, David
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Marketingová strategie společnosti Pure metals, s. r. o při vstupu na B2B market | Theses on a related topic

67.
Čermáková, Jana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Limity tvorby reklamy v rámci marketingové kampaně | Theses on a related topic

68.
Danihel, Petr
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj ekonomické náročnosti komerční reklamy od roku 1989 do roku 2010 | Theses on a related topic

69.
Dienstbierová, Jindra
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Aplikace marketingových přístupů v soudobém evropském veřejném sektoru | Theses on a related topic

70.
Dihelová, Jitka
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingová strategie společnosti JIPA na cestě k úspěchu a prosperitě | Theses on a related topic

71.
Divišová, Tereza
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Marketingová komunikace jako nástroj řízení spotřebního chování zákazníků Božkov Special | Theses on a related topic

72.
Dlouhá, Markéta
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivní segmentace portfolia potenciálních zákazníků a souvislost s určenými cíly společnosti. Význam segmentace a volba kritérií segmentace dle zaměření a vize společnosti. | Theses on a related topic

73.
Dobíšková, Pavla
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba marketingové komunikační kampaně (komunikačního mixu) podniku | Theses on a related topic

74.
Dostálová, Tereza
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace sportovního klubu | Theses on a related topic

75.
Dufková, Monika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace letecké společnosti Travel Service | Theses on a related topic

76.
Dvořák, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Guerilla marketing - šance pro malé a střední podniky | Theses on a related topic

77.
Dvořáková, Lucie
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza úlohy marketingové komunikace v marketingovém řízení města a obce | Theses on a related topic

78.
Eliášová, Petronela
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingový mix ve společnosti Crocodille ČR, spol. s r.o. jako zdroj konkurenční výhody | Theses on a related topic

79.
Evtushenko, Olga
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku | Theses on a related topic

80.
Fehérová, Lenka maiden name: Vaculová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Zjišťování efektivnosti marketingových nástrojů ve splečnosti Novo Nordisk | Theses on a related topic

81.
Fejfarová, Petra
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Soutěž a zážitek v podpoře prodeje - sportovní marketing | Theses on a related topic

82.
Filip, Tomáš
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Trendy marketingové komunikace a jejich uplatnění v praxi rodinného podnikání | Theses on a related topic

83.
Fousová, Pavlína
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komplexní marketingová (nebo komunikační) strategie podniku (nebo produktu) | Theses on a related topic

84.
Friede, Kateřina maiden name: Záveská
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová koncepce vybrané obce | Theses on a related topic

85.
Friedrich, Ondřej
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový plán podniku a hodnocení jeho efektivnosti | Theses on a related topic

86.
Frolíková, Kamila
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Význam emocí v marketingu | Theses on a related topic

87.
Fryček, Marek
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vytvoření komplexní marketingové strategie začínající firmy | Theses on a related topic

88.
Frydrych, Lukáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Základní formáty elektronické-internetové reklamy a měření jejich účinnosti (varianty obchodních modelů) | Theses on a related topic

89.
Galkina, Yana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Nové trendy v marketingové komunikaci | Theses on a related topic

90.
Gašparík, Michal
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Uvedenie produktu na trh | Theses on a related topic

91.
Gašparík, Michal
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace ve sportovním klubu | Theses on a related topic

92.
Grimberg, Tatyana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifiky integrované marketingové komunikace ve vybraných oborech (projekt pop-up obchodu módní značky) | Theses on a related topic

93.
Grinkevich, Irina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a chování zákazníka | Theses on a related topic

94.
Háčková, Petra
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Marketingový mix a jeho aplikace ve finančních službách | Theses on a related topic

95.
Haisová, Martina
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikační mix vybraného subjektu | Theses on a related topic

96.
Hanka, Tomáš
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingový mix a jeho aplikace v praxi | Theses on a related topic

97.
Hantáková, Irena maiden name: Dvořáková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikační kampaň na vybraný produkt | Theses on a related topic

98.
Harazimová, Kristina
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová strategie produktu VITAMINÁTOR při využití analýzy potřeb, požadavků a očekávání zákazníků, jakožto zdroje konkurenční výhody. | Theses on a related topic

99.
Hašek, Jakub
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: SW analýza rodinného podniku Dubea s.r.o. | Theses on a related topic

100.
Heidenreich, Petr
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace sportovního klubu | Theses on a related topic