Theses on a related topic (having the same keywords):

marketingovy mix, rizeni vztahu se zakaznikem, social media, marketing mix, marketingova komunikace, socialni site, customer relationship management, marketing communication, crm, systemy crm, influencer marketing

Keywords ordered alphabetically | Keywords ordered by occurrence rate

401.
Dudák, Ondřej
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingové řízení v podniku | Theses on a related topic Display description

402.
Dufková, Iveta
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Sponzoring jako součást marketingové komunikace | Theses on a related topic

403.
Dufková, Monika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace letecké společnosti Travel Service | Theses on a related topic

404.
Ducháč, Dominik
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Produkt jako zdroj konkurenční výhody | Theses on a related topic

405.
Ďurďáková, Stanislava maiden name: Plátěnková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologické faktory působící na rozhodování zákazníka | Theses on a related topic

406.
Dvořáček, Hynek
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový plán hotelu Santon | Theses on a related topic

407.
Dvořák, Michal
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky využívané v reklamě k přilákání pozornosti spotřebitele u inzertních novin Annonce | Theses on a related topic

408.
Dvořák, Přemysl
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Srovnání marketingové komunikace soukromých vysokých škol, vytvoření vlastního propagačního videa VŠFS | Theses on a related topic

409.
Dvořák, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Guerilla marketing - šance pro malé a střední podniky | Theses on a related topic

410.
Dvořáková, Linda
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sex a erotika jako podporující téma v marketingových komunikacích (význam sexuálních symbolů v reklamě) | Theses on a related topic

411.
Dvořáková, Linda
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Využití archetypů v tematizacích reklamních sdělení | Theses on a related topic

412.
Dyškantová, Tereza
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza životního cyklu produktu | Theses on a related topic

413.
Džbánková, Alena
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza marketingové komunikace ve firmě | Theses on a related topic

414.
Eldysheva, Ayya
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing ve veřejném prostoru | Theses on a related topic

415.
Eliášová, Petronela
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingový mix ve společnosti Crocodille ČR, spol. s r.o. jako zdroj konkurenční výhody | Theses on a related topic

416.
Farkačová, Lenka maiden name: Říhová
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Veřejnost a marketingová komunikace – problém důvěry | Theses on a related topic

417.
Fedchenko, Polina
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vyhodnocení efektivity marketingové kampaně pomocí nástrojů IMK | Theses on a related topic

418.
Fehérová, Lenka maiden name: Vaculová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Zjišťování efektivnosti marketingových nástrojů ve splečnosti Novo Nordisk | Theses on a related topic

419.
Fejfarová, Petra
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Soutěž a zážitek v podpoře prodeje - sportovní marketing | Theses on a related topic

420.
Felix, Kateřina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský plán zdravotnické praxe Felix Clinicum | Theses on a related topic

421.
Fialová, Kateřina
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníků,(jako předpoklad úspěšného umístění produktů konkrétního podnikatelského subjektu na trhu) | Theses on a related topic

422.
Fidler, Jan
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Krize integrity spotřebitele - ambivalentní efekty působení integrované marketingové komunikace v sociálním prostoru | Theses on a related topic

423.
Filimonov, Igor
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Příprava marketingového podnikatelského záměru obchodu s potravinami | Theses on a related topic

424.
Filipová, Lucie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace zdravotnického zařízení - synergický efekt jednotlivých nástrojů | Theses on a related topic

425.
Formánková, Iveta
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketing organizace v oblasti pohostinství a cestovního ruchu | Theses on a related topic

426.
Forstnerová, Lucie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postupy tvorby marketingové komunikační kampaně v podniku | Theses on a related topic

427.
Fořt, Karel
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifiky integrované marketingové komunikace ve vybraných oborech (IMK institucí kolektivní správy autorských práv - projektové řešení IMK OSA) | Theses on a related topic

428.
Fousová, Pavlína
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komplexní marketingová (nebo komunikační) strategie podniku (nebo produktu) | Theses on a related topic

429.
Fousová, Pavlína
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Public Administration EU)
Master's thesis defence: Komplexní regionální marketing vybrané obce Ústeckého kraje | Theses on a related topic

430.
Fraňková, Tereza maiden name: Strejčková
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Proměny životního stylu – predátorský hédonismus nebo dobrovolná skromnost? | Theses on a related topic

431.
Fraňková, Tereza maiden name: Strejčková
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace Českého atletického svazu | Theses on a related topic

432.
Friede, Kateřina maiden name: Záveská
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Rozbor image vybrané firmy | Theses on a related topic

433.
Frolíková, Kamila
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Typologie spotřebitelů a využití jejich psychologických charakteristik v marketingové praxi | Theses on a related topic

434.
Frondl, Jiří
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský plán vývoje a exportu strojního zařízení | Theses on a related topic

435.
Fryč, Jakub
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Historie, současnost a budoucnost reklamní kampaně analyzované značky | Theses on a related topic

436.
Fryček, Marek
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vytvoření komplexní marketingové strategie začínající firmy | Theses on a related topic

437.
Frydrych, Lukáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Základní formáty elektronické-internetové reklamy a měření jejich účinnosti (varianty obchodních modelů) | Theses on a related topic

438.
Fukala, Martin
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje jako nástroj loajality zákazníků k firmě Sariv-Automotive s.r.o. | Theses on a related topic

439.
Fulei, Anhelina
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Přednosti sociální sítě Instagram pro marketingovou komunikaci firem. | Theses on a related topic

440.
Fulínová, Iva
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Strategie vytváření vztahu se zákazníkem a jeho upevňování | Theses on a related topic

441.
Gabrielová, Alena
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Český filmový plakát jako svébytné propagační dílo | Theses on a related topic

442.
Galkina, Yana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Nové trendy v marketingové komunikaci | Theses on a related topic

443.
Gašparík, Michal
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Uvedenie produktu na trh | Theses on a related topic

444.
Gaudlová, Veronika
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu - děti a mládež | Theses on a related topic

445.
Gavrikova, Aleksandra
Faculty: University of Finance and Administration
Year: 2021, studies under way
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na životní styl mladé generace | Theses on a related topic

446.
Gerčák, Michal
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora a zvýšení konkurenceschopnosti podniku pomocí nástrojů komunikačního mixu | Theses on a related topic

447.
Glevich, Andrey
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití neuromarketingu ve finančních službách | Theses on a related topic

448.
Glut, Martina maiden name: Durkajová
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vyhodnocení nákupního chování spotřebitelů u konkrétních produktů | Theses on a related topic

449.
Goldmann, Eli
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Company | Theses on a related topic

450.
Golovanova, Veronika
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Komunikační kampaň na podporu studia oborů Průmysl 4.0 | Theses on a related topic