Theses on a related topic (having the same keywords):

komunikacni kampan, medialni kampan, brand., historie znacky, effectiveness evaluation, ceska sporitelna, znacka, brand history, media campaign, marketing campaign, hodnoceni efektivnosti, marketingova kampan, communication campaign

Keywords ordered alphabetically | Keywords ordered by occurrence rate

51.
Lorenc, Tomáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová činnost společnosti OVB Allfinanz, a.s. jako zástupce finančního sektoru | Theses on a related topic Display description

52.
Machová, Jana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologická analýza obsahu reklamy | Theses on a related topic

53.
Malinová, Tereza
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Influencer jako nástroj budování image značky | Theses on a related topic

54.
Marková, Anna
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: Využití sponzoringu v marketingové komunikaci organizace | Theses on a related topic

55.
Mašková, Jana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Předpoklady úspěšné marketingové kampaně – důležité atributy komunikace se zákazníkem ve firmě CAG s.r.o. | Theses on a related topic

56.
Melnyk, Kateryna
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Projekt marketingové komunikace střediska dentální medicíny ve fázi start-upu | Theses on a related topic

57.
Minius, Akhan
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komparace účinnosti marketingových kampaní vybraných mezinárodních sportovních akcí | Theses on a related topic

58.
Moravcová, Tereza
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Podpora prodeje pomocí nástrojů marketingové komunikace | Theses on a related topic

59.
Moulíková, Petra
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Návrh komplexní marketingové kampaně finančního produktu | Theses on a related topic

60.
Mráčková, Martina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba marketingové komunikační kampaně (komunikačního mixu) podniku | Theses on a related topic

61.
Musil, Daniel
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Kontroverzní marketingové metody a jejich využití v praxi (navržení vlastní guerilla marketingové kampaně pro společnost x) | Theses on a related topic

62.
Myšková, Irena
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové kampaně organizace | Theses on a related topic

63.
Nekolová, Aneta
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení marketingové kampaně vybraného produktu | Theses on a related topic

64.
Němeček, Václav
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové kampaně organizace | Theses on a related topic
Bachelor's thesis defence: Analýza marketingové kampaně organizace | Theses on a related topic

65.
Novotný, František
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Politický marketing hnutí ANO před volbami do Senátu v roce 2018 | Theses on a related topic

66.
Nykodýmová, Barbora
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologické aspekty zavádění inovací v pojišťovacích službách | Theses on a related topic

67.
Obrová, Nikol
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Značka a její vývoj v čase. Studie rebrandingu na příkladu Vodafone. | Theses on a related topic

68.
Patrasová, Kristýna
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Guerilla marketing | Theses on a related topic

69.
Paulyová, Andrea
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Zavádění nového produktu na trh | Theses on a related topic

70.
Pekařová, Klára maiden name: Hábíková
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Finance and Financial Services (combination/specialization: Banking)
Bachelor's thesis defence: Prezentace bank a bankovních služeb v českém tisku | Theses on a related topic

71.
Podařilová Havlíčková, Petra
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace - synergický efekt jednotlivých nástrojů | Theses on a related topic

72.
Podnecký, Aleš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh projektu komunikačních aktivit zaměřených na ochranu autorského práva v ČR | Theses on a related topic

73.
Pokorný, Martin
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh integrované marketingové komunikace pro konkrétní produkt | Theses on a related topic

74.
Recskyová, Štefánia
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Tvorba marketingové kampaně podniku včetně metrik efektivnosti | Theses on a related topic

75.
Reitschlägerová, Dita
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komplexní marketingové kampaně vybraného produktu | Theses on a related topic

76.
Rutová, Martina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Efektivní propojení nástrojů IMK v developerském odvětví | Theses on a related topic

77.
Shemetova, Ulyana
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití sociálních sítí ve firemní marketingové komunikaci | Theses on a related topic

78.
Schmalz, Zbyněk
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komplexní marketingové kampaně prodeje elektrické energie | Theses on a related topic

79.
Slemnik, Luka
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Zavedení eura v ČR v podnikové sféře s využitím poznatků ze Slovinska | Theses on a related topic

80.
Slemnik, Luka
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Finance / Finance
Master's thesis defence: Dopady zavedení eura ve Slovinsku v bankovní sféře – zkušenosti pro české banky | Theses on a related topic

81.
Slovák, Petr
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologické aspekty marketingové komunikace společnosti McDonald's - jejich vliv na myšlení a postoje adresátů | Theses on a related topic

82.
Solovieva, Ekaterina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Úloha marketingu v segmentu B2C | Theses on a related topic

83.
Šobotník, Petr
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikační kampaň projektu Světluška a výzkum veřejného mínění | Theses on a related topic

84.
Tamme, Karel
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový komunikační mix (kampaň) pro vybrané produkty | Theses on a related topic

85.
Tyllová, Lucie
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové kampaně organizace | Theses on a related topic

86.
Tyllová, Lucie
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komunikačního mixu nové výrobkové řady | Theses on a related topic

87.
Uhrin, Martin
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Nezamýšlené důsledky spotřebního chování lidí - rozbor konkrétní marketingové kampaně | Theses on a related topic

88.
Uhrová, Dominika
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing a volební úspěch | Theses on a related topic

89.
Velichko, Victoria
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické aspekty v marketingové komunikaci | Theses on a related topic

90.
Vlčková, Kateřina
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikace Rakouska a jeho turistických regionů na českém trhu | Theses on a related topic

91.
Vo, Hoang Ngan
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Mediální kampaň a možnosti jejího využití pro nábor studentů VŠFS | Theses on a related topic

92.
Vojtíšek, Petr
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj reálné komunikační kampaně na pozadí stupňující se finanční krize | Theses on a related topic

93.
Vosecká, Tereza maiden name: Vozábová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Reflexe možných priorit českého předsednictví EU | Theses on a related topic

94.
Yarullina, Nastassia maiden name: Tsiunis
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Metody výzkumu účinnosti reklamní kampaně | Theses on a related topic

95.
Zárubová, Monika
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace Letiště Praha a.s. a synergický efekt jednotlivých nástrojů | Theses on a related topic

96.
Žišková, Lucie maiden name: Drábová
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikační kampaň na vybraný projekt | Theses on a related topic

97.
Akhmedova, Ekaterina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: HR marketing communication. The Importance of HR marketing for Employer Brand. | Theses on a related topic

98.
Alexeeva, Elizaveta
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Cultural Aspects of the Communication Campaign When the Company Enters the Selected Foreign Market | Theses on a related topic

99.
Almerová, Jana maiden name: Stodolová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza PR metod a technik v prostředí státní organizace | Theses on a related topic

100.
Altner, Miloš
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Vyhodnocení ekonomické efektivnosti variant podnikatelského plánu | Theses on a related topic