Theses on a related topic (having the same keywords):

marketingovy mix, zakaznik, purchase, reklama, propagace, marketing mix, promotion, distribution, komunikace, znacka, package, primy marketing, distribuce, vyrobek, advertisement, research, nakup, direct marketing, cena, price, brand, vyzkum, obal, product, communication, consumer

Keywords ordered alphabetically | Keywords ordered by occurrence rate

851.
Baránková, Lucie
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský plán na relaxační, wellness a fitness studio Ladies` Club s.r.o. | Theses on a related topic Display description

852.
Barešová, Barbora
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace a typologie člověka | Theses on a related topic

853.
Barešová, Kateřina
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Mezibankovní konkurence, její formy a dopady na spotřebitele bankovních služeb | Theses on a related topic

854.
Bárta, Lukáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Koncepce mezinárodního marketingu, příklady uplatnění v podniku | Theses on a related topic

855.
Bárta, Zdeněk
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha manažera pro klíčové zákazníky v rozvoji vztahů | Theses on a related topic

856.
Bartáková, Tereza
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Firemní identita | Theses on a related topic

857.
Bartošová, Dagmar
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Analýza rozvoje incomingového cestovního ruchu České republiky v letech 2008 - 2009 | Theses on a related topic

858.
Bartošová, Nela
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Počátky vzniku výrobních značek a jejich reklamní funkce | Theses on a related topic

859.
Bartůňková, Alice
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Online marketing in Cosmetic industry | Theses on a related topic

860.
Bashkatova, Angelina
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Strategické marketingové řízení společnosti | Theses on a related topic

861.
Baštová, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití Product placementu v integrované marketingové komunikaci | Theses on a related topic

862.
Bašus, Evžen
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Koncepce řízení pracovního výkonu v MSP | Theses on a related topic

863.
Baťhová, Pavla
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postoje českého spotřebitele ke značce a jeho vnímání značkového zboží se zaměřením na dospívající mládež | Theses on a related topic

864.
Bečvářová, Eva
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Diverzity management při vstupu firmy na zahraniční trh | Theses on a related topic

865.
Bejbl, Miroslav
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Tvorba systému hodnocení a výběru dodavatelů ve společnosti JOPECO s.r.o. | Theses on a related topic

866.
Bělíková, Michaela
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv public relations na image firmy | Theses on a related topic

867.
Belozyorova, Mariya
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Forms and functions of speech acts in marketing and intercultural communication and their impact on corporate marketing communication results | Theses on a related topic

868.
Benda, Štěpán
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Management)
Master's thesis defence: Vliv globálních rizik na cenotvorbu plynu od RWE Transgas v letech 2007 - 2012 | Theses on a related topic

869.
Bendlová, Dana
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingová strategie - zavedení nového výrobku na trh | Theses on a related topic

870.
Benešová, Kateřina
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový plán pro vybranou společnost | Theses on a related topic

871.
Benešová, Nikola
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský plán založení fotovoltaické elektrárny | Theses on a related topic

872.
Benešová, Zuzana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingový plán zavedení nové kosmetické značky na český trh | Theses on a related topic

873.
Beníčková, Margit
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Propagace České republiky jako destinace cestovního ruchu | Theses on a related topic

874.
Beránek, Martin
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Paretovo pravidlo a jeho využití v marketingu | Theses on a related topic

875.
Berger, Pavel
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití sociálních sítí ve firemní marketingové komunikaci | Theses on a related topic

876.
Bernatová, Kristýna
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikační média – jejich role v současných společnostech | Theses on a related topic

877.
Bílá, Monika
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Trendy marketingové komunikace v bankovním sektoru | Theses on a related topic

878.
Binar, Miroslav
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Využití komunikačního mixu jako nástroje propagace výrobků středně velkého podniku | Theses on a related topic

879.
Bišická, Radka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivní komunikace - směr firmy k prosperitě a náskok před konkurencí | Theses on a related topic

880.
Blábolil, Daniel
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace vybrané firmy | Theses on a related topic

881.
Blábolil, Daniel
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Význam tištěných novin v minulosti i v současnosti | Theses on a related topic

882.
Blažek, Michal
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv sociálního okolí na chování spotřebitele | Theses on a related topic

883.
Blažková - Kozlíková, Anna
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Analýza a zhodnocení zákaznického marketingového mixu v bankovním sektoru | Theses on a related topic

884.
Blažková, Kamila
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Odraz změn zákaznického chování ve strategii firmy | Theses on a related topic

885.
Bleha, Pavel
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Účinnost reklamy v nových a tradičních médiích | Theses on a related topic

886.
Bočková, Jitka maiden name: Heřmánková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Projekt společnosti PUBLIC REALITY s. r. o., správa nemovitostí | Theses on a related topic
Master's thesis defence: Projekt společnosti PUBLIC REALITY s. r. o., správa nemovitostí | Theses on a related topic

887.
Bohabojová, Gabriela
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Fashion marketing na internetu - případová studie | Theses on a related topic

888.
Bohumínská, Michaela
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Design reklamy z pohledu neuromarketingu | Theses on a related topic

889.
Bojanovský, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Vliv podpory prodeje a věrnostních programů na změnu nákupního chování zákazníka | Theses on a related topic

890.
Bojkanič, Vasil
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Optimalizace B2B spolupráce v oblasti brandingu | Theses on a related topic

891.
Bojová, Eva
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Efektivnost firmy z pohledu prodeje a marketingu | Theses on a related topic

892.
Borová, Adéla
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Moderní aplikace marketingu v hotelnictví | Theses on a related topic

893.
Borovičková, Kateřina
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing malých a středních podniků | Theses on a related topic

894.
Boubín, Otto
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Analýza marketingu firmy ve farmaceutickém průmyslu | Theses on a related topic

895.
Bradáčová, Barbora
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sociálně-psychologické aspekty prodeje limitované edice výrobků | Theses on a related topic

896.
Brandner, Katrin maiden name: Volná
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Security and Law Studies / Security and Law Studies
Master's thesis defence: Násilí mezi mládeží a další formy rizikového chování na školách | Theses on a related topic

897.
Braun, Jan
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Merchandising prémiových piv a RTD nápojů v Retailu České republiky | Theses on a related topic

898.
Brázda, Pavel
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Strategie zavádění nového farmaceutického produktu na trh | Theses on a related topic

899.
Bredl, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Audiovizuální virální sdělení, předpoklady jeho komunikační úspěšnosti – výběr kazuistik, analýza obsahu a formy | Theses on a related topic

900.
Brennerová, Diana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Tvorba marketingové kampaně podniku včetně metrik efektivnosti | Theses on a related topic