Theses on a related topic (having the same keywords):

marketingova strategie, marketingovy mix, zakaznicka hodnota, zakaznikovy naklady, marketing strategy, customer?s costs, method 3c, komunikace se zakaznikem, positioning, value-oriented price creation., marketing mix, customer?s value, marketingove planovani, market research, marketing planning, communication with customer, vyzkum trhu, vhodnost, suitability

Keywords ordered alphabetically | Keywords ordered by occurrence rate

201.
Čerjaková, Petra maiden name: Bušková
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Podnikatelský záměr výstavby masokombinátu | Theses on a related topic Display description

202.
Červený, Filip
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingových aktivit České centrály cestovního ruchu - CzechTourism | Theses on a related topic

203.
Česneková, Iva
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Specifika merchandisingu sportovních klubů | Theses on a related topic

204.
Čížková, Dagmar
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský plán | Theses on a related topic

205.
Dachsová, Šárka maiden name: Horynová
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Podpora prodeje ve vybrané farmaceutické společnosti | Theses on a related topic

206.
Dairova, Indira
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Úloha marketingové komunikace v marketingovém řízení města a obce | Theses on a related topic
Bachelor's thesis defence: Event marketing a jeho místo v rámci marketingové komunikace | Theses on a related topic

207.
Dalecká, Alena
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Jak začít podnikat s využitím státních programů podpory malého a středního podnikání | Theses on a related topic

208.
Dalecká, Alena
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing, Trade and Marketing, Trade and Marketing)
Master's thesis defence: Feasibility study konkrétního podnikatelského záměru včetně použitých rozhodovacích kritérií | Theses on a related topic

209.
Danihel, Petr
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj ekonomické náročnosti komerční reklamy od roku 1989 do roku 2010 | Theses on a related topic

210.
Demlová, Lenka
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologická charakteristika působení marketingové komunikace na seniory | Theses on a related topic

211.
Denigerová, Barbora Jitka
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing v neziskovém sektoru | Theses on a related topic

212.
Dernova, Anastasia
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Srovnání marketingové strategie Nike a Adidas | Theses on a related topic

213.
Dlouhá, Markéta
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivní segmentace portfolia potenciálních zákazníků a souvislost s určenými cíly společnosti. Význam segmentace a volba kritérií segmentace dle zaměření a vize společnosti. | Theses on a related topic

214.
Dobíšková, Pavla
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba marketingové komunikační kampaně (komunikačního mixu) podniku | Theses on a related topic

215.
Dolejšová, Kamila
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové metodiky komunikace uplatňované v procesu Řízení vztahu se zákazníky. Komunikace jako nástroj rozvoje společnosti a součást marketingového mixu. Vliv komunikace na další složky marketingového mixu. | Theses on a related topic

216.
Dostálová, Tereza
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace sportovního klubu | Theses on a related topic

217.
Drahovzalová, Eliška
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Mystery shopping | Theses on a related topic

218.
Drešlová, Libuše maiden name: Pšeničková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Koncept reklamní strategie / kampaně farmaceutické společnosti XY v roce 2010 | Theses on a related topic

219.
Dufková, Monika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace letecké společnosti Travel Service | Theses on a related topic

220.
Ducháč, Dominik
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Produkt jako zdroj konkurenční výhody | Theses on a related topic

221.
Ďurďáková, Stanislava maiden name: Plátěnková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologické faktory působící na rozhodování zákazníka | Theses on a related topic

222.
Dvořáček, Hynek
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový plán hotelu Santon | Theses on a related topic

223.
Dvořák, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Guerilla marketing - šance pro malé a střední podniky | Theses on a related topic

224.
Dvořáková, Lucie
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza úlohy marketingové komunikace v marketingovém řízení města a obce | Theses on a related topic

225.
Dyškantová, Tereza
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza životního cyklu produktu | Theses on a related topic

226.
Džbánková, Alena
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje v Hotelu Dalibor Litomyšl | Theses on a related topic

227.
Ehrenbergerová, Lucie
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Strategie vytváření vztahu se zákazníkem a jeho upevňování | Theses on a related topic

228.
Eliášová, Petronela
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingový mix ve společnosti Crocodille ČR, spol. s r.o. jako zdroj konkurenční výhody | Theses on a related topic

229.
Evtushenko, Olga
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku | Theses on a related topic

230.
Fafková, Andrea maiden name: Wangová
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Marketing v řetězcových a soukromých lékárnách | Theses on a related topic

231.
Fejfarová, Petra
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Soutěž a zážitek v podpoře prodeje - sportovní marketing | Theses on a related topic

232.
Filimonov, Igor
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Příprava marketingového podnikatelského záměru obchodu s potravinami | Theses on a related topic

233.
Filip, Tomáš
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Trendy marketingové komunikace a jejich uplatnění v praxi rodinného podnikání | Theses on a related topic

234.
Florusová, Denisa
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Public Relations k vybranému produktu společnosti AMF REECE - případová studie | Theses on a related topic

235.
Formánková, Iveta
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketing organizace v oblasti pohostinství a cestovního ruchu | Theses on a related topic

236.
Fousová, Pavlína
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komplexní marketingová (nebo komunikační) strategie podniku (nebo produktu) | Theses on a related topic

237.
Friedrich, Ondřej
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový plán podniku a hodnocení jeho efektivnosti | Theses on a related topic

238.
Frolíková, Kamila
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Význam emocí v marketingu | Theses on a related topic

239.
Frondl, Jiří
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský plán vývoje a exportu strojního zařízení | Theses on a related topic

240.
Fryč, Jakub
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Marketingový plán společnosti | Theses on a related topic

241.
Frydrych, Lukáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Základní formáty elektronické-internetové reklamy a měření jejich účinnosti (varianty obchodních modelů) | Theses on a related topic

242.
Gašparík, Michal
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace ve sportovním klubu | Theses on a related topic

243.
Glevich, Andrey
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití neuromarketingu ve finančních službách | Theses on a related topic

244.
Glut, Martina maiden name: Durkajová
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vyhodnocení nákupního chování spotřebitelů u konkrétních produktů | Theses on a related topic

245.
Gorbik, Irina
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Marketingová komunikace v prostředí startupu mezinárodního filmového festivalu | Theses on a related topic

246.
Grebeníčková, Barbora
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský záměr na založení nové společnosti | Theses on a related topic

247.
Griffiths, Eliška maiden name: Herzánová
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingový plán startup projektu v online podnikání | Theses on a related topic

248.
Grinkevich, Irina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a chování zákazníka | Theses on a related topic

249.
Guketlova, Salimat
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Fashion marketing na internetu | Theses on a related topic

250.
Gula, Jiří
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Význam marketingové komunikace a její využití při propagaci sportovní akce | Theses on a related topic