Theses on a related topic (having the same keywords):

marketingovy mix, strategie, prodej, strategy, tisteny naklad, marketingovy plan, ctenost, market, reklama, marketing mix, sale, marketing policy, casopisy, print run, marketingova analyza media, konkurence, media, magazines, advertising, marketing analysis, competition, read, trh, segmentace trhu, marketingova politika, marketing plan, market segmentation

Keywords ordered alphabetically | Keywords ordered by occurrence rate

151.
Guzyová, Lucie
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová strategie a plán nákupního centra | Theses on a related topic Display description

152.
Hadžalová, Kateřina
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Segmentace trhu a vliv positioningu na chování zákazníka | Theses on a related topic

153.
Haffner, Vladislav
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Volba účinného manažerského stylu v řízení firmy, při podpoře různých typů podnikatelských strategií | Theses on a related topic

154.
Halada, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský plán - základní dokument počátečních fází životního cyklu MSP | Theses on a related topic

155.
Hanáková, Marcela
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Uvedení nového výrobku na český trh | Theses on a related topic

156.
Hanka, Tomáš
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingový mix a jeho aplikace v praxi | Theses on a related topic

157.
Hanzlová, Edita
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

158.
Havlová, Lucie
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Zavedení a rozšíření sítě restaurací "Eurasie" | Theses on a related topic

159.
Hegedűšová, Mária
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza životního cyklu produktu | Theses on a related topic

160.
Hekerlová, Simona
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Ekonomická analýza fungování podniku | Theses on a related topic

161.
Heřmanský, Jaromír
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza životního cyklu produktu | Theses on a related topic

162.
Hložanková, Radka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský plán - založení fitness centra | Theses on a related topic

163.
Holubová, Šárka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Význam marketingové komunikace pro prosperitu podniku | Theses on a related topic

164.
Holý, Jiří
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Metody a postupy při řízení vztahů se zákazníky, jako základní předpoklad úspěchu konkrétního podnikatelského subjektu v rámci hyperkonkurence a turbulentního prostředí na trhu. | Theses on a related topic

165.
Holý, Jiří
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový plán zavedení nového produktu na trh | Theses on a related topic

166.
Horáková, Pavlína
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

167.
Horský, Matyáš
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing malého podniku | Theses on a related topic

168.
Hrachovcová, Anna
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh a vyhodnocení marketingové kampaně vybraného produktu nebo firmy | Theses on a related topic

169.
Hranáčová, Kristýna
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Strategie vytváření vztahu se zákazníkem a jeho upevňování | Theses on a related topic

170.
Hrubá, Dominika
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Etický rozměr komunikačních strategií | Theses on a related topic

171.
Hurdová, Nikola
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Finance and Risk)
Master's thesis defence: Teorie her v podnikové praxi | Theses on a related topic

172.
Hurt, Jiří
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklama a její účinnost | Theses on a related topic

173.
Hybš, Svatopluk
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

174.
Hypš, Vladislav
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingový výzkum a jeho konkrétní použití ve společnosti FAOC | Theses on a related topic

175.
Chládek, Aleš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Aplikace teorie her v marketingu | Theses on a related topic

176.
Chmelová, Michaela
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Analýza nástrojů marketingového mixu ve firmě BANNER s.r.o. | Theses on a related topic

177.
Christelová Lamerová, Jana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingové aktivity vedoucí k úspěchu podniku v oblasti služeb | Theses on a related topic

178.
Chvojka, Dominik
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Role sociálních sítí v komunikačním mixu | Theses on a related topic

179.
Chyba, Jaroslav
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Analýza silných a slabých stránek společnosti PentaPharm s.r.o. | Theses on a related topic

180.
Igoshina, Olga
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Marketingové principy řízení moderní obchodní firmy NAIFL | Theses on a related topic

181.
Jančíková, Iva maiden name: Marková
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Integrovaná marketingová komunikace a její vliv na poptávku a image firmy | Theses on a related topic

182.
Janečková, Tereza
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora a zvýšení konkurenceschopnosti podniku pomocí nástrojů komunikačního mixu zdravotní pojišťovny | Theses on a related topic

183.
Janečková, Tereza
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Budování corporate identity pomocí nástrojů IMK | Theses on a related topic

184.
Janošťáková, Žanna maiden name: Gadomskaja
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Export malých a středních podniků | Theses on a related topic

185.
Jánský, Jakub
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Zakladatelský plán a rozpočet | Theses on a related topic

186.
Jedlanová, Iveta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komplexní marketingové kampaně vybraného produktu | Theses on a related topic

187.
Jonecová, Ivana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologická charakteristika procesu působení marketingové komunikace na příjemce, cílovou skupinu | Theses on a related topic

188.
Kalová, Michaela
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Marketingová komunikace aneb jak být vidět (v aplikaci na vybrané firmě) | Theses on a related topic

189.
Karas, Tomáš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Proces budování značky a faktory, které ho ovlivňují | Theses on a related topic

190.
Kari, Galiya
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Management)
Master's thesis defence: Efektivnost firmy z pohledu marketingu | Theses on a related topic

191.
Kasymgalieva, Anel
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Crisis as tool to grow in retail | Theses on a related topic

192.
Kepková, Kristýna
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza prostředků a technik podpory prodeje v podniku ŠKODA AUTO a.s. | Theses on a related topic

193.
Klímová, Jitka maiden name: Frouzová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro seniory | Theses on a related topic

194.
Klofáč, Adam
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové zajištění středně velkého výrobního podniku | Theses on a related topic

195.
Kobrová, Iva
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Maslowova hierarchie potřeb a její využití v segmentaci trhu a tvorbě reklamních sdělení | Theses on a related topic

196.
Kocianová, Renata
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Vývoj klientských potřeb v oblasti životního pojištění | Theses on a related topic

197.
Kolářová, Jana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podnikatelský záměr a založení firmy, její marketingová strategie | Theses on a related topic

198.
Kolcun, Jaroslav
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový plán pro spol. s r.o. podnikající v oboru výuky bojových umění se zvláštním zaměřením na japonské bojové umění jujutsu | Theses on a related topic

199.
Kolcun, Jaroslav
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Výzkum vybraných aktivit procesu řízení vztahů se zákazníky v současném konkurenčním prostředí | Theses on a related topic

200.
Končok, Martin
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Cenová strategie společnosti v souvislosti s udržitelným rozvojem společnosti v aktuálním konkurenčním prostředí | Theses on a related topic