Theses on a related topic (having the same keywords):

vyberova kriteria, selection criterions, pos " point of sales materials, sales promotion, podpora prodeje, segmentation, pos " materialy na podporu prodeje, segmentace, cilova skupina, reach " attract the target group by media, som " podil na trhu, spotrebitelska soutez, advertising campaing, reklamni kampan, consumer promotion, reach " zasah cilove skupiny mediem, som " share of market, target group

Keywords ordered alphabetically | Keywords ordered by occurrence rate

101.
Burdová, Klára
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový mix produktu Oltar | Theses on a related topic Display description

102.
Burešová, Markéta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Modely zákaznické segmentace ve finančních institucích | Theses on a related topic
Bachelor's thesis defence: Modely zákaznické segmentace ve finančních institucích | Theses on a related topic

103.
Bursová, Šárka
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Model zákaznické segmentace vybraného podniku | Theses on a related topic

104.
Buzková, Kateřina
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Intuitivní marketing malých a středních podniků a jeho aplikace na konkrétní firmu | Theses on a related topic

105.
Bykova, Maria
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: Sales Promotion as a Part of Integrated Marketing Communication at Launch of Novelty on the Market | Theses on a related topic

106.
Býmová, Šárka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Použití metafor, analogií a přirovnání v reklamním průmyslu (ukázky příkladů a jejich rozbor) | Theses on a related topic

107.
Býmová, Šárka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Vztah nadlinkových a podlinkových nástrojů integrované marketingové komunikace | Theses on a related topic

108.
Cába, Stanislav
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro seniory | Theses on a related topic

109.
Cvrk, Tomáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Inovativní versus adaptivní princip marketingové komunikace | Theses on a related topic

110.
Cvrk, Tomáš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Efektivní online kampaň pro uvedení nové internetové televize TV ONE | Theses on a related topic

111.
Čadilová, Lucie
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingový plán na založení surfařské školy WAVE RIDERS surf school | Theses on a related topic

112.
Čechurová, Kateřina
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Reklama a její vliv na nákupní chování | Theses on a related topic

113.
Čejka, Jakub
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh integrované marketingové komunikace pro konkrétní produkt | Theses on a related topic

114.
Čejková, Lucie
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Strategie managementu ve vybraném podniku | Theses on a related topic

115.
Česánková, Jana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Případová studie komunikační kampaně společnosti Adriana | Theses on a related topic

116.
Česánková, Jana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vývoj a zavedení nové pivní značky Pardál na lokální trh | Theses on a related topic

117.
Dachsová, Šárka maiden name: Horynová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě v sektoru farmacie | Theses on a related topic

118.
Dachsová, Šárka maiden name: Horynová
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Podpora prodeje ve vybrané farmaceutické společnosti | Theses on a related topic

119.
David, František
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza životního cyklu produktu | Theses on a related topic

120.
Davis, Helena
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vnímání role žen v předních vedoucích pozicích a jejich využití marketingových nástrojů | Theses on a related topic

121.
Demlová, Lenka
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologická charakteristika působení marketingové komunikace na seniory | Theses on a related topic

122.
Demlová, Lenka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Neziskové organizace zaměřené na seniory | Theses on a related topic

123.
Dienstbierová, Jindra
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Aplikace marketingových přístupů v soudobém evropském veřejném sektoru | Theses on a related topic

124.
Douda, Petr
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Psychologické aspekty zavádění nového produktu na trh | Theses on a related topic

125.
Dratvová, Eva maiden name: Hradilová
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Subkultura na prodej - marketingové oslovení vybrané subkultury | Theses on a related topic

126.
Drncová, Lucie maiden name: Radinová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití typologie osobnosti pro segmentaci trhu a marketingový výzkum | Theses on a related topic

127.
Dufková, Monika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace letecké společnosti Travel Service | Theses on a related topic

128.
Dufková, Tereza
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv jednotlivých druhů komunikace/reklamy a komunikačního mixu na specifické cílové skupiny | Theses on a related topic

129.
Dufková, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití marketingového výzkumu pro efektivní nastavení nástrojů marketingové komunikace | Theses on a related topic

130.
Ďurďáková, Stanislava maiden name: Plátěnková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologické faktory působící na rozhodování zákazníka | Theses on a related topic

131.
Dvořáková, Dominika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

132.
Džbánková, Alena
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza marketingové komunikace ve firmě | Theses on a related topic

133.
Eliášová, Markéta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Destinační management v Pardubickém kraji | Theses on a related topic

134.
Falatová, Silvia
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová zákaznická segmentace banky | Theses on a related topic

135.
Fedoryna, Kseniya
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Komerční komunikační chování v době krize | Theses on a related topic

136.
Fehérová, Lenka maiden name: Vaculová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Zjišťování efektivnosti marketingových nástrojů ve splečnosti Novo Nordisk | Theses on a related topic

137.
Fiala, Zarina maiden name: Aitmambetova
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití nástrojů IMK v promotion církevního sboru | Theses on a related topic

138.
Fingr, Patrik
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Specifika komerční komunikace k cílové skupině senioři | Theses on a related topic

139.
Fišerová, Kamila
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Rozbor cílových skupin a efektivnosti jejich oslovení vybraným médiem | Theses on a related topic

140.
Fleischmann, Petr
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Zásady tvorby marketingových kampaní a měření jejich efektivnosti | Theses on a related topic

141.
Forstnerová, Lucie
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komunikačního mixu nové výrobkové řady | Theses on a related topic

142.
Franková, Michaela
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje pomocí nástrojů marketingové komunikace | Theses on a related topic

143.
Friedrich, Ondřej
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový plán podniku a hodnocení jeho efektivnosti | Theses on a related topic

144.
Frolíková, Kamila
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Typologie spotřebitelů a využití jejich psychologických charakteristik v marketingové praxi | Theses on a related topic

145.
Fukala, Martin
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje jako nástroj loajality zákazníků k firmě Sariv-Automotive s.r.o. | Theses on a related topic

146.
Fulínová, Iva
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Strategie vytváření vztahu se zákazníkem a jeho upevňování | Theses on a related topic

147.
Gašparová, Tatiana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Finance and Risk)
Master's thesis defence: Efektivní vynakládání finančních prostředků na marketingové aktivity a jejich návratnost | Theses on a related topic

148.
Gazdík, Martin
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Navrhněte marketingový komunikační mix (kampaň) pro vybrané produkty | Theses on a related topic

149.
Grundová, Lenka maiden name: Šandová
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Případová studie tvorby reklamní kampaně | Theses on a related topic

150.
Gruntorád, Ondřej
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Soupeření s giganty. Strategie přežití malých firem na globálním trhu | Theses on a related topic