Theses on a related topic (having the same keywords):

imitations, shopper, vyznam znacky, strategie, podnikani, sense of brand, brand building, strategy, relations, ceska znacka, cena znacky, zakaznici, society and brand, brand and globalization, market, tradice znacky, reklama, czech brand, tradition of brand, price of brand, znacka, produkt, znacka a globalizace, padelky, komunikace, spotrebitel, method of evaluation, trade-marks, business, metoda ocenovani, budovani znacky, portfolio znacek, konkurence, goals, competition, hodnota znacky, spolecnost a znacka, ochranna znamka, zisk, trh, vztahy, brand, portfolio of brand, the profit, consumer, advertisment, communication, cile, value of brand, product

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1351.
Pacourek, Martin
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event marketing a možnosti jeho aplikace | Theses on a related topic Display description

1352.
Palm, David
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Práce s marketingovým mixem v marketingově řízeném podnikatelském subjektu | Theses on a related topic

1353.
Panfilova, Elena
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Úspěšnost využívání propagace národní produkce v marketingu | Theses on a related topic

1354.
Pápaj, Martin
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Produktová strategie české společnosti působící v textilním průmyslu | Theses on a related topic

1355.
Parmová, Michaela
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza marketingové komunikace společnosti Zentrichova apatyka, s. r. o. | Theses on a related topic

1356.
Paroubková, Renáta
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový mix společnosti Mazda | Theses on a related topic

1357.
Pařilová, Dana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Integrovaná marketingová komunikace města/regionu | Theses on a related topic

1358.
Paseka, Ludvík
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Public Administration EU)
Master's thesis defence: Evropská strategie růstu - Evropa 2020 | Theses on a related topic

1359.
Passler, David
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Rozbor image vybrané firmy/značky | Theses on a related topic

1360.
Paták, Milan
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Historie a současnost spotřební kultury – sociální a psychologické aspekty moderního konzumenství | Theses on a related topic

1361.
Patel, Rutul Mansukh
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Impact of Covid-19 on Global E-Commerce and Supply Chain Market | Theses on a related topic

1362.
Patera, Jiří
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Posouzení efektivnosti politického marketingu – rozbor konkrétní kampaně | Theses on a related topic

1363.
Paterová, Klára
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Srovnání marketingových strategií v oblasti fitness | Theses on a related topic
Bachelor's thesis defence: Specifika integrované marketingové komunikace ve vybraném oboru (marketing služeb) | Theses on a related topic

1364.
Patočková, Martina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Výkonnost trhu čaje v České republice | Theses on a related topic

1365.
Patrasová, Kristýna
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Guerilla marketing | Theses on a related topic

1366.
Patrovská, Anna maiden name: Šlajcherová
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Inovativní logistická řešení spojená s vývojem e-commerce | Theses on a related topic

1367.
Pauliuk, Raman
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Business model pro založení cestovní kanceláře | Theses on a related topic

1368.
Paulová, Kamila
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Spotřebitelské akce a jejích vliv na nákupní chování | Theses on a related topic

1369.
Pavelková, Romana
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Komunikace obchodního zástupce se zákazníkem | Theses on a related topic

1370.
Pavlíčková, Tereza
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Psychologické základy marketingu | Theses on a related topic

1371.
Pavlík, Jakub
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Tvorba marketingové kampaně podniku/organizace včetně metrik efektivnosti | Theses on a related topic

1372.
Pavlištová, Kamila maiden name: Sekaninová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba a redakce textů PR - podkladů pro vystupování v médiích společnosti IBM s využitím osobní empirie autora | Theses on a related topic

1373.
Pavlištová, Kamila maiden name: Sekaninová
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Úloha CSR a její adaptibilita a variabilita v období finanční krize | Theses on a related topic

1374.
Pazdera, František
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnitakelský plán | Theses on a related topic
Bachelor's thesis defence: Finanční analýza společnosti Kühne+Nagel, spol.s.r.o. | Theses on a related topic

1375.
Pecinovský, Jindřich
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Politický management)
Bachelor's thesis defence: Podpora podnikání českých malých a středních podniků | Theses on a related topic

1376.
Pecková, Nina
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Názory na reklamu v českém dobovém tisku v letech 1945 - 1955 | Theses on a related topic

1377.
Peffková, Jana maiden name: Vacková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová strategie zavádění nové produktové řady hraček | Theses on a related topic

1378.
Pecháčková Rebcová, Zuzana maiden name: Rebcová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv spotřebitelských zvyklostí na nákupní chování | Theses on a related topic

1379.
Pechánková, Adéla
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh integrované marketingové komunikace pro konkrétní produkt | Theses on a related topic

1380.
Pejchalová, Lucie
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vliv reklamy na rozhodování spotřebitele | Theses on a related topic

1381.
Pekárková, Kateřina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahů se zákazníky | Theses on a related topic

1382.
Pelcnerová, Lucie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Slevové portály jako nástroj marketingové strategie firmy a jejich vliv na chování zákazníka | Theses on a related topic

1383.
Pěničková, Eliška
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Obchodní vztahy ČR a Ruska
Master's thesis defence: Trendové nástroje interní komunikace a jejich využití v praxi firmy xy | Theses on a related topic

1384.
Pěničková, Kateřina
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití Product placementu v integrované marketingové komunikaci | Theses on a related topic

1385.
Penkova, Angelina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Regulace reklamy v rozhlasovém a televizním vysílání | Theses on a related topic
Master's thesis defence: Regulace reklamy v televizním a rozhlasovém vysílání | Theses on a related topic

1386.
Perníčková, Jana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vyhodnocení nákupního chování spotřebitele u konkrétních produktů | Theses on a related topic

1387.
Peroutková, Alice
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikační mix firmy Makro Cash & Carry ČR s.r.o. | Theses on a related topic

1388.
Persich, Martin
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Zvláštnosti nákupního chování vybrané skupiny spotřebitelů | Theses on a related topic

1389.
Pešková, Monika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Banking
Bachelor's thesis defence: Finanční analýza firmy ve skupině - Burza cenných papírů Praha, a.s. | Theses on a related topic

1390.
Petáková Hejná, Jiřina maiden name: Hejná
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivní komunikace se zákazníkem ve firmě IRIX, a.s. | Theses on a related topic

1391.
Peterka, Martin
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing sportu - golf | Theses on a related topic

1392.
Petráček, Lukáš
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Strategické budování značky | Theses on a related topic

1393.
Petružálková, Lucie
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Strategický plán a nástroje jeho implemetace v praxi MSP | Theses on a related topic

1394.
Pikl, Jan
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové strategie vzdělávacích organizací | Theses on a related topic

1395.
Pilátová, Monika
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Identifikace firemní atmosféry | Theses on a related topic

1396.
Pilný, Jakub
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Moderní přístupy k řízení výroby | Theses on a related topic

1397.
Pirná, Kamila
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tendence chování spotřebitelů při nákupu vybraného zboží | Theses on a related topic

1398.
Pitašová, Alena
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikace a typologie člověka | Theses on a related topic

1399.
Pithardová, Renata
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Věrnostní program jako klíčová součást marketingové strategie | Theses on a related topic

1400.
Pitříková, Eva
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Komplexní analýza Corporate Identity ve společnosti T-Mobile Czech Republic, a.s. | Theses on a related topic