Theses on a related topic (having the same keywords):

motivace, reklamni sdeleni, zakaznik, trzni cileni, respondent maslow's hierarchy of needs, lifestyle, segmentation, targeting, segmentace, vytvoreni pozice, purchase behavior, positioning, znacka, maslowova hierarchie potreb, spotrebitel, user, zivotni styl, marketing, nakupni chovani, advertising, customer, motivation, brand, respondent

Keywords ordered alphabetically | Keywords ordered by occurrence rate

851.
Kovalenko, Darya
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Možnosti rozlišení pozitivního a negativního dopadu reklamy na chování lidí | Theses on a related topic Display description

852.
Kozlova, Kristina
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Hodnocení výkonu zaměstnanců jako součást HR aktivit ve firmě | Theses on a related topic

853.
Koželuhová, Michaela
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Efektivita ve vedení a řízení lidí | Theses on a related topic

854.
Králík, Jan
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahu. Metody komunikace a sledované cíle. Výzkum spojení komunikace-produkt-konkurenční výhoda-odlišení se-vztah. | Theses on a related topic

855.
Králíková, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Firemní kultura a interní komunikace v podniku Unicorn Systems a.s. | Theses on a related topic

856.
Králová, Alžběta
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Mediální trh v ČR | Theses on a related topic

857.
Králová, Jana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Diferenciace spotřebního chování obyvatelstva České republiky | Theses on a related topic

858.
Králová, Jana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Životní způsob okrajových sociálních skupin | Theses on a related topic

859.
Králová, Karolína
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Specialization in Law / Legal Aspects in Business
Master's thesis defence: Vybrané aspekty péče o zaměstnance v ČR | Theses on a related topic

860.
Králová, Martina
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Účetnictví a audit)
Bachelor's thesis defence: Finanční analýza obchodní společnosti a návrh na zlepšení efektivity v oblasti financí | Theses on a related topic

861.
Králová, Zuzana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Regulace reklamy | Theses on a related topic

862.
Králová, Zuzana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: E-business a sociální sítě. Jejich využití v podpoře prodeje | Theses on a related topic

863.
Krása, Jakub
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Plán uvedení nového výrobku na Český trh | Theses on a related topic

864.
Krása, Jiří
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingová zákaznická segmentace podle vybraného modelu konkrétního podniku | Theses on a related topic

865.
Kratochvíl, Michael
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahů se zákazníky | Theses on a related topic

866.
Kratochvílová, Markéta
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Alfons Mucha jako reklamní tvůrce nového stylu | Theses on a related topic

867.
Kratochvílová, Markéta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití barev při tvorbě obalů ve FMCG | Theses on a related topic

868.
Krausová, Ivana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Sociology / Sociology
Bachelor's thesis defence: Vliv negativních aspektů životního stylu na zdraví - analýza stavu v ČR | Theses on a related topic

869.
Krausová, Lenka
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza segmentů pro aplikaci přípravků na hojení ran, implementace zjištěných výsledků do návrhu optimálního produktového portfolia firmy s ohledem na konkurenční prostředí. | Theses on a related topic

870.
Krčková, Eva
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Finance and Risk)
Master's thesis defence: Odměňování pracovníků firmy a jeho konkrétní aplikace | Theses on a related topic

871.
Krejča, David
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Změna životního stylu obyvatelstva České republiky v souvislosti s nástupem světové hospodářské krize | Theses on a related topic

872.
Krejča, Tomáš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Řízení pohledávek | Theses on a related topic

873.
Krejčík, Vojtěch
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Reklama podniků společensky citlivých odvětví | Theses on a related topic

874.
Krejčová, Jana
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Pracovní výkon a motivace zaměstnanců | Theses on a related topic

875.
Krejsová, Martina maiden name: Hanilcová
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza průběhu prodejního rozhovoru | Theses on a related topic

876.
Krines, Patrik
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Řízení značky a komunikační strategie v praxi rodinného podnikání | Theses on a related topic

877.
Krňák, Jan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Klíčové faktory prosperity malé firmy | Theses on a related topic

878.
Kropíková, Markéta
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Motivační nástroje a jejich vliv na pracovní výkon zaměstnanců v podniku | Theses on a related topic

879.
Kroužková, Zuzana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Vliv barev a jeho využití v marketingu | Theses on a related topic

880.
Krov, Jiří
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing pro vybranou cílovou skupinu | Theses on a related topic

881.
Krucká, Irena
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace portfolia potenciálních zákazníků | Theses on a related topic

882.
Kříž, Tomáš
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Motivace a angažovanost pedagogických pracovníků | Theses on a related topic

883.
Křížková, Michala
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Metodika měření a vyhodnocování spokojenosti zákazníků v hotelu Pyramida | Theses on a related topic

884.
Křížová, Radka
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Systém odměňování zaměstnanců ve společnosti PROFICOLOR, s.r.o. | Theses on a related topic

885.
Kšádová, Alena maiden name: Račanová
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba marketingové strategie za účelem udržení obratu a zaměstnanosti maloobchodní sítě v období krize | Theses on a related topic

886.
Kšádová, Alena maiden name: Račanová
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Marketingová kampaň včetně návrhu komunikačního mixu pro vybrané produkty textilníhopodniku | Theses on a related topic

887.
Kubáčková, Petra
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv chování prodavačů na vytváření image firmy | Theses on a related topic

888.
Kubíček, Pavel
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Řízení podniku a motivační nástroje v praxi podniku Rieter CZ s. r. o. | Theses on a related topic

889.
Kubinová, Tereza
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv marketingové komunikace na diferenciaci životního stylu současné české společnosti (případ regionu Hlučínsko) | Theses on a related topic

890.
Kubišta, Tomáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace | Theses on a related topic
Bachelor's thesis defence: Marketingová komunikace | Theses on a related topic
Bachelor's thesis defence: Analýza úspěšnosti propagační kampaně ve firmě | Theses on a related topic

891.
Kučera, Ladislav
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv ekonomické krize na marketing firem | Theses on a related topic

892.
Kučerová, Denisa
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Specialization in Law / Law and Business
Bachelor's thesis defence: Spravedlivá odměna za práci | Theses on a related topic

893.
Kučerová, Lenka maiden name: Lorencová
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingové aktivity společnosti MO BALA s.r.o. včetně metrik efektivnosti | Theses on a related topic

894.
Kučerová, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje a spotřebitelské soutěže | Theses on a related topic

895.
Kudaeva, Mariyam
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Marketingová strategie vstupu firmy na zahraniční trh | Theses on a related topic

896.
Kudělková, Tereza
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza životního cyklu produktu a úlohy komunikace v jeho jednotlivých etapách | Theses on a related topic

897.
Kudláček, Jan
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Reklama jako nástroj podpory prodeje výrobku | Theses on a related topic

898.
Kudrle, Michal
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Manažer a jeho tým | Theses on a related topic

899.
Kühnová, Tereza
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketing malé firmy | Theses on a related topic

900.
Kukurdíková, Soňa
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Pohledávky v účetním, daňovém a právním pojetí | Theses on a related topic