Theses on a related topic (having the same keywords):

communication mix, campaign, strategie, strategy, segmentation, reklama, komunikacni mix, segmentace, kampan, efektivnost, advertising, efficiency

Keywords ordered alphabetically | Keywords ordered by occurrence rate

351.
Domaníková, Ivana
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Finančné plánovanie komunikačných kampaní | Theses on a related topic Display description

352.
Dostálová, Eva
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etika v marketingové komunikaci | Theses on a related topic

353.
Dostálová, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Jazyk přesvědčování v reklamě | Theses on a related topic

354.
Douda, Pavel
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Transformace příspěvkové organizace do jiné právně organizační formy | Theses on a related topic

355.
Drešlová, Libuše maiden name: Pšeničková
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Etika a reklama - případ reklamy na léčivé přípravky | Theses on a related topic

356.
Drkula, Jiří
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Význam AV díla v marketingové komunikaci | Theses on a related topic

357.
Drtinová, Tereza
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Blogování jako podstatná součást online marketingové komunikace | Theses on a related topic

358.
Dubovická, Kateřina
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Motivace ve společnosti Merlot Grands Vins | Theses on a related topic

359.
Dufková, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití marketingového výzkumu pro efektivní nastavení nástrojů marketingové komunikace | Theses on a related topic

360.
Duchoslavová, Petra
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Reklama a sponzoring ve sportu | Theses on a related topic

361.
Dundyčová, Inna
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Styly řízení změn a jejich implementace v podnikové praxi na konkrétních případech | Theses on a related topic

362.
Dušková, Kateřina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Význam marketingové strategie pro integraci vietnamské menšiny | Theses on a related topic

363.
Dutý, Lukáš
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský záměr relaxační kavárny | Theses on a related topic

364.
Dvořák, Michal
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky využívané v reklamě k přilákání pozornosti spotřebitele u inzertních novin Annonce | Theses on a related topic

365.
Dvořák, Michal
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza životního cyklu produktu a úlohy komunikace v jednotlivých etapách | Theses on a related topic

366.
Dvořák, Tomáš
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance & Master of Business Administration
Master's thesis defence: Efektivní integrovaná marketingové komunikace a její vliv na úspěšnost prodeje | Theses on a related topic

367.
Dvořák, Vladimír
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Kritéria pro výběr marketingové agentury | Theses on a related topic

368.
Dvořáková, Dominika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

369.
Dvořáková, Lucie
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza úlohy marketingové komunikace v marketingovém řízení města a obce | Theses on a related topic

370.
Dykas, Miroslav
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Podstata event marketingu a jeho využití v marketingové komunikaci | Theses on a related topic

371.
Eliášová, Markéta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Destinační management v Pardubickém kraji | Theses on a related topic

372.
Elznic, Petr
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic

373.
Engelthaler, Marek
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration
Bachelor's thesis defence: Marketing a volební úspěch | Theses on a related topic

374.
Ergonov, Roman
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Strategické plánování malých a středních podniků | Theses on a related topic

375.
Esina, Anna
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Význam spotřeby současné mladé generace – cesta k neomezenému individualismu? | Theses on a related topic

376.
Falatová, Silvia
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová zákaznická segmentace banky | Theses on a related topic

377.
Fasanya, Oluwaseun Adekola
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Instagram: Exploration of Visual Brand communication & Transformational advertising | Theses on a related topic

378.
Fedchenko, Polina
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vyhodnocení efektivity marketingové kampaně pomocí nástrojů IMK | Theses on a related topic

379.
Fehérová, Lenka maiden name: Vaculová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Zjišťování efektivnosti marketingových nástrojů ve splečnosti Novo Nordisk | Theses on a related topic

380.
Ferschmannová, Nikola
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické limity reklamy | Theses on a related topic

381.
Fiala, Vít
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vliv interentu na tisková média | Theses on a related topic

382.
Fiala, Zarina maiden name: Aitmambetova
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití nástrojů IMK v promotion církevního sboru | Theses on a related topic

383.
Fialová, Kateřina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Návrh marketingových aktivit pro podporu a zvýšení prodeje. | Theses on a related topic

384.
Fialová, Veronika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v EU)
Bachelor's thesis defence: Řízení komunikace s klienty na ÚP v ČR - krajská pobočka v Ústí nad Labem, kontaktní pracoviště Most | Theses on a related topic

385.
Fialová, Veronika
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Krizová komunikace - máte vše pod kontrolou? | Theses on a related topic

386.
Filimonov, Igor
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické kodexy reklamy u nás a ve světě | Theses on a related topic

387.
Filip, Tomáš
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Trendy marketingové komunikace a jejich uplatnění v praxi rodinného podnikání | Theses on a related topic

388.
Fišerová, Kateřina
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Strategické a detailní plánování reklamní kampaně společnosti MPD plus, s.r.o. | Theses on a related topic

389.
Flegelová, Barbora
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etické limity v reklamě | Theses on a related topic

390.
Forstnerová, Lucie
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komunikačního mixu nové výrobkové řady | Theses on a related topic

391.
Fořtová, Veronika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vymezení pojmu cílová skupina senioři | Theses on a related topic

392.
Fousová, Pavlína
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komplexní marketingová (nebo komunikační) strategie podniku (nebo produktu) | Theses on a related topic

393.
Franková, Michaela
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje pomocí nástrojů marketingové komunikace | Theses on a related topic

394.
Friedmannová, Dina
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Konzumní hédonismus a hledání štěstí ve společnosti blahobytu | Theses on a related topic

395.
Fulín, Petr
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Stanovení podnikových strategických cílů | Theses on a related topic

396.
Fulínová, Iva
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Strategie vytváření vztahu se zákazníkem a jeho upevňování | Theses on a related topic

397.
Gabčan, Radek
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Elektronický marketing jako nástroj konkurenčního boje | Theses on a related topic

398.
Gainullina, Ekaterina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Finanční stabilita a výkonnost podniku z pohledu moderních metod měření efektivity a vlivu intenzivnosti na činnost podniku | Theses on a related topic

399.
Galkina, Yana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Nové trendy v marketingové komunikaci | Theses on a related topic

400.
Garafutdinov, Rafael
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Efektivnost a její měření v podmínkách vybraného subjektu veřejného sektoru | Theses on a related topic