Theses on a related topic (having the same keywords):

metody testovani, marketing functions, purchasing decisions, nakupni rozhodovani, chovani spotrebitele, elektronicke dotazovani, electronic questionnaire, marketingova funkce, spotrebitel, obalovy design, packaging, testing methods, consumer behavior, obal, packaging design, consumer research

Keywords ordered alphabetically | Keywords ordered by occurrence rate

251.
Luža, Jaroslav
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Systém kalkulací a jeho efektivnost ve výrobním podniku | Theses on a related topic Display description

252.
Macuroská, Andrea maiden name: Hejnová
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza rozhodovacího procesu při výběru produktu | Theses on a related topic

253.
Mádlová, Lucie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv prodejního prostředí na nákupní rozhodování ve firmě Calzedonia | Theses on a related topic

254.
Mádlová, Michaela
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Výchovné faktory (vlivy) marketingové komunikace | Theses on a related topic

255.
Maršálková, Lenka
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Food styling jako součást marketingu | Theses on a related topic

256.
Masopust, Lukáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikativní funkce obalu | Theses on a related topic

257.
Mašková, Petra
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza spotřebitelských potřeb cílových skupin zákazníků specifikovaných z hlediska generačního pohledu a fáze rodinného cyklu, ve které se nacházejí | Theses on a related topic

258.
Maťáková, Michaela
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky využívané v reklamě k přilákání pozornosti spotřebitele v periodickém tisku | Theses on a related topic

259.
Matějková, Karolína
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využívání public relations v marketingové komunikaci organizace Microdis Electronics s.r.o. | Theses on a related topic

260.
Mathy, Michal
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Proces rozhodování při nákupu osobních automobilů | Theses on a related topic

261.
Matouš, Radek
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Aktivity formy podpory prodeje v jazykovém nakladatelství Klett s.r.o. | Theses on a related topic

262.
Meledina, Daria maiden name: Abdrazakova
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Proces rozhodování o nákupu předmětů dlouhodobé spotřeby | Theses on a related topic

263.
Měšťan, Jan
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Faktory ovlivňující spotřební chování domácností v rámci České republiky | Theses on a related topic

264.
Miadouskaya, Valeryia
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Specialization in Law / Law and Business
Bachelor's thesis defence: Právní úprava ochrany spotřebitele v českém právu | Theses on a related topic

265.
Mikulová, Kristina
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh marketingových aktivit pro podporu a navýšení prodeje | Theses on a related topic

266.
Mikulová, Tereza
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Law and Business / Law in Business
Master's thesis defence: Ochrana proti nekalým obchodním praktikám | Theses on a related topic

267.
Milata, Milan
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Osobnostní předpoklady, schopnosti a dovednosti podporující úspěch | Theses on a related topic
Bachelor's thesis defence: Řízení vztahů se zákazníky a tvorba hodnoty a přidané hodnoty | Theses on a related topic

268.
Miraliyeva, Kseniya
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Motivace spotřebního chování | Theses on a related topic

269.
Mišjaková, Nikola
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Potravinářský obal jako nástroj marketingové komunikace | Theses on a related topic

270.
Morozova, Anastasiya
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Brand Attachment through Lovemarks | Theses on a related topic

271.
Morozova, Elizaveta
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Testing Consumer Behaviour and Psychography viability in Market Strategy | Theses on a related topic

272.
Moulíková, Petra
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podíl reklamy na problémech soudobého způsobu života společnosti | Theses on a related topic

273.
Mrázek, David
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Specialization in Law / Law and Business
Bachelor's thesis defence: Spotřebitelské smlouvy a jejich využití v praxi | Theses on a related topic

274.
Mrázová, Helena maiden name: Mašková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Motivační faktory ovlivňující chování spotřebitele | Theses on a related topic

275.
Musil, Jaromír
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Nekalé soutěžní jednání v rámci hospodářské soutěže | Theses on a related topic

276.
Musilová, Zuzana
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Specialization in Law / Law and Business
Bachelor's thesis defence: Spotřebitelské smlouvy a jejich využití v praxi | Theses on a related topic

277.
Navrátilová, Irena
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: CSR vybraného podniku a jeho psychologické aspekty | Theses on a related topic

278.
Němečková, Petra
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití marketingového výzkumu pro efektivní nastavení nástrojů marketingové komunikace | Theses on a related topic

279.
Němečková, Veronika
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Spotřebitelské chování generace Milenias a jeho vliv na marketingovou komunikaci | Theses on a related topic

280.
Niklová, Kateřina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Strategie nových forem propagace pitné vody (na příkladu "Čerstvá kohoutková") | Theses on a related topic

281.
Novák, Norbert
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový výzkum v oblasti B2B trhů | Theses on a related topic

282.
Nováková, Barbora Marie maiden name: Tocháčková
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Law and Business / Law in Business
Master's thesis defence: Ochrana proti nekalým obchodním praktikám | Theses on a related topic

283.
Nováková, Nicolle
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vliv sociálních sítí na nákupní chování spotřebitele | Theses on a related topic

284.
Nováková, Pavlína
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postoje českého spotřebitele ke značce a jeho vnímání značkového zboží | Theses on a related topic

285.
Nováková, Simona
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: CSR v Procter & Gamble | Theses on a related topic

286.
Nováková, Zuzana
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: CRM as a Competitive Advantage in the Age of Consumer | Theses on a related topic

287.
Novitskiy, Nikita
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Obal jako manipulátor spotřebitele pro nákup zboží | Theses on a related topic

288.
Novotná, Tereza
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Barva a její vliv na prodejnost zboží a uspokojení spotřebitele. Na příkladu léku | Theses on a related topic

289.
Omarova, Daniela
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Zdravý životní styl jako marketingový trend | Theses on a related topic

290.
Ondroušková, Kristýna
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Spotřební chování jako faktor sociální identifikace jednotlivce | Theses on a related topic

291.
Oparina, Alissa
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Lifestyle and consumer culture | Theses on a related topic

292.
Oppolzer, Petr
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace vybrané společnosti | Theses on a related topic

293.
Paroubková, Renáta
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový mix společnosti Mazda | Theses on a related topic

294.
Paták, Milan
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Historie a současnost spotřební kultury – sociální a psychologické aspekty moderního konzumenství | Theses on a related topic

295.
Paulová, Kamila
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Spotřebitelské akce a jejích vliv na nákupní chování | Theses on a related topic

296.
Peffková, Jana maiden name: Vacková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu podle životního stylu a hodnotové orientace | Theses on a related topic

297.
Pecháčková Rebcová, Zuzana maiden name: Rebcová
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv spotřebitelských zvyklostí na nákupní chování | Theses on a related topic

298.
Pechát, Michal
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Spotřebitelské chování s důrazem na rozhodovací proces specifických cílových skupin | Theses on a related topic

299.
Pejchalová, Lucie
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vliv reklamy na rozhodování spotřebitele | Theses on a related topic

300.
Pekařová, Tereza
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vliv jednotlivých druhů komunikace/reklamy a komunikačního mixu na specifické cílové skupiny | Theses on a related topic