Theses on a related topic (having the same keywords):

prodej, prodejni postup, zakaznik, osobni prodej, podpora prodeje, prodejni komunikace, sales promotion, reklama, komunikace, primy marketing, marketing communicaction, marketingova komunikace, prodejce, sales, telecommunications, telekomunikace, vztahy s verejnosti, personal selling, direct marketing, advertising, customer, seller, selling (retail) communication, standardizovana komunikace, communication, sales procedure, standardized communication, public relations

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1151.
Libra, Lucie maiden name: Mrázková
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt reklamní kampaně pro vybraný produkt | Theses on a related topic Display description

1152.
Lidická, Kamila maiden name: Tománková
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Regulace reklamy | Theses on a related topic

1153.
Lindner, Michael
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Role sociálních sítí v komunikačním mixu | Theses on a related topic

1154.
Lindnerová, Marcela
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: MHD jako distributor reklamních sdělení | Theses on a related topic

1155.
Linhartová, Lenka
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Strategické a detailní plánování reklamní kampaně v podmínkách společnosti AGROFERT HOLDING | Theses on a related topic

1156.
Link, Martin
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě v sektoru obchodu (rychloobrátkové zboží) | Theses on a related topic

1157.
Lipavská, Kateřina
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Proces učení spotřebitele a zapamatování reklamy | Theses on a related topic

1158.
Lipenský, Petr
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Hodnocení dodavatelů v podmínkách Československé obchodní banky, a.s. | Theses on a related topic

1159.
Lisá, Veronika
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Genderové role muže a ženy v reklamě | Theses on a related topic

1160.
Lisá, Veronika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Vliv barev a jeho využití v marketingu | Theses on a related topic

1161.
Litvinova, Yana
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh aktivit pro rozvoj a řízení vztahů se zákazníky | Theses on a related topic

1162.
Lörincová, Ivana
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivita nástrojů marketingového mixu u vybraného podniku | Theses on a related topic

1163.
Loudová, Kristýna
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace vybraných pražských nemocnic | Theses on a related topic

1164.
Ludvíková, Alena
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje jako nástroj marketingové komunikace v České spořitelně, a.s.- sektor finančních služeb | Theses on a related topic

1165.
Ludvíková, Dagmar
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití marketingového výzkumu pro efektivní nastavení nástrojů marketingové komunikace | Theses on a related topic

1166.
Lukášová, Dominika
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: České oděvní blogy jako nástroj product placementu | Theses on a related topic

1167.
Lukeš, Vladimír
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Přínos tvůrčích mezigeneračních týmů pro rozvoj podniku | Theses on a related topic

1168.
Lukešová, Andrea
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vliv marketingové komunikace na diferenciaci životního stylu v současné české společnosti | Theses on a related topic

1169.
Lundáková, Marcela maiden name: Zezulková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Argumentační strategie v reklamě jako formy využívané komunikátorem k přesvědčování spotřebitelů | Theses on a related topic

1170.
Lustyk, Jakub
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Model zákaznické segmentace vybraného podniku | Theses on a related topic

1171.
Lužná, Lucie maiden name: Rosůlková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj reklamy v českých zemích | Theses on a related topic

1172.
Lyuleeva, Ksenia
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vytvoření efektivní fotografie produktu v marketingu | Theses on a related topic

1173.
Lyuleeva, Ksenia
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Kreativita v reklamě. Jak oslovit spotřebitele a poskytnout mu zkušenost | Theses on a related topic

1174.
Lyust, Evgeny
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Kritéria výběru médií pro reklamní kampaň sdružení Český ráj | Theses on a related topic
Bachelor's thesis defence: Kritéria výběru médií pro reklamní kampaň sdružení Český ráj | Theses on a related topic

1175.
Macasová, Jana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Význam implementace PR do zdravotnických zařízení | Theses on a related topic

1176.
Macuroská, Andrea maiden name: Hejnová
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza rozhodovacího procesu při výběru produktu | Theses on a related topic

1177.
Madajová, Kateřina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Možnosti rozvoje soft skills u zaměstnanců firmy Rezek spol.s r.o. | Theses on a related topic

1178.
Mach, Jakub
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Etický rozměr komunikačních stragegií | Theses on a related topic

1179.
Machová, Jana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologická analýza obsahu reklamy | Theses on a related topic

1180.
Machová, Natálie
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Design reklamy z pohledu neuromarketingu | Theses on a related topic

1181.
Machovská, Petra maiden name: Beránková
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Význam privátní značky pro společnost Dr.Max | Theses on a related topic

1182.
Machytková, Jana maiden name: Suchá
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Auditování a prověřování systému managementu jakosti v potravinářském průmyslu | Theses on a related topic

1183.
Maláčová, Romana
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku - projektová (analytická) studie | Theses on a related topic

1184.
Malátová Stefanidesová, Marie maiden name: Stefanidesová
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Efektivní řízení lidských zdrojů se zaměřením na dlouhodobě nepřítomné zaměstnance | Theses on a related topic

1185.
Malkusová, Aneta
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Law and Business / Law and Business
Bachelor's thesis defence: Rodinné podnikání a jeho vnímání v České republice | Theses on a related topic

1186.
Malkusová, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Trendy v online marketingu | Theses on a related topic

1187.
Malyuk, Viktor
Faculty: University of Finance and Administration
Year: 2018, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: E-business a jeho logistika | Theses on a related topic
Bachelor's thesis defence: E-business a jeho logistika | Theses on a related topic

1188.
Mambetova, Elvina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Historie a současnost reklamní kampaně značky Adidas | Theses on a related topic

1189.
Maňas, Jaroslav
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh marketingových aktivit pro podporu a zvýšení prodeje | Theses on a related topic

1190.
Mandová, Alexandra
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití marketingového výzkumu v procesu budování značky | Theses on a related topic

1191.
Marcilisová, Šárka
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Vedení a motivace obchodní pracovní skupiny | Theses on a related topic

1192.
Marek, Vladimír
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etika podnikání v bankovnictví | Theses on a related topic

1193.
Mareš, Miroslav
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Řízení vztahu se zákazníky – zákaznický servis | Theses on a related topic

1194.
Mareš, Petr
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Internetová reklama a její rostoucí význam v moderním světě | Theses on a related topic

1195.
Mareš, Petr
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Mobilní – elektronický marketing jako nástroj konkurenčního boje | Theses on a related topic

1196.
Marková, Petra
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing pro vybranou cílovou skupinu | Theses on a related topic

1197.
Márová, Nicole
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Strategie vytváření vztahu se zákazníkem a jeho upevňování | Theses on a related topic

1198.
Marsa, Jiří
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Komparace obchodování na spotřebitelském vs. průmyslovém trhu | Theses on a related topic

1199.
Martincová, Lenka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Štěstí na prodej – komercionalizace štěstí a role marketingových komunikací | Theses on a related topic

1200.
Maříková, Monika
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Clustering jako pomocný nástroj tvorby reklamního/PR textu | Theses on a related topic