Theses on a related topic (having the same keywords):

marketingova strategie, zakaznik, integrovana marketingova komunikace, podpora prodeje, zhodnoceni., produkt, plan, program, marketingova komunikace, informace, marketingovy komunikacni mix, trh, cile

Keywords ordered alphabetically | Keywords ordered by occurrence rate

151.
Vlachová, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Specifika spotřebitelského segmentu „stříbrné generace“ a možnosti marketingových komunikací při uspokojování jejich potřeb | Theses on a related topic Display description

152.
Vorlíček, Roman
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Spotřebitelské soutěže vybrané firmy a jejich vliv na podporu prodeje | Theses on a related topic

153.
Vyhnánková, Eliška
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingové řízení developerské společnosti | Theses on a related topic

154.
Zábranská, Lucie
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivita nástrojů marketingového mixu u vybraného podniku | Theses on a related topic

155.
Zeithamlová, Eva
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing sportu - projekt promotion profesionálního sportovce | Theses on a related topic

156.
Aksamit, Petr
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Motivační systém v mezinárodní obchodní společnosti | Theses on a related topic

157.
Alka, Rostislav
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku v závislosti na změnách jeho marketingového mixu | Theses on a related topic

158.
Almássy, Robert
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj reklamy v televizi z hlediska investic do médií | Theses on a related topic

159.
Arepyeva, Karina
Faculty: University of Finance and Administration
Year: 2019, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahů se zákazníky | Theses on a related topic

160.
Ashimova, Suiumkan
Faculty: University of Finance and Administration
Year: 2018, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Úspěšnost využívání propagace národní produkce v marketingu | Theses on a related topic

161.
Astl, Jan
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba marketingové komunikační kampaně (komunikačního mixu) | Theses on a related topic

162.
Astl, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Využití multimediální komunikace v marketingovém mixu podniku | Theses on a related topic

163.
Babišová, Adéla
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Event marketing a jeho efektivita | Theses on a related topic

164.
Baboučková, Klára
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové strategie v oboru gastronomie | Theses on a related topic

165.
Baboučková, Klára
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace zoologických zahrad jako turistických cílů | Theses on a related topic

166.
Báčová, Tereza
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace středních škol | Theses on a related topic

167.
Bachová, Erika
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Veletrhy a výstavy ve Škoda auto, a.s. | Theses on a related topic

168.
Bajerová, Lucie maiden name: Pavlusová
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Obchodní strategie a její uplatnění v praxi rodinné firmy | Theses on a related topic

169.
Bárta, Lukáš
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv rozhlasové, televizní a tištěné reklamy na zákazníka | Theses on a related topic

170.
Bártlová, Šárka
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití prostředků podpory prodeje v organizaci | Theses on a related topic

171.
Bartoš, Václav
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Fenomén privátní značky a nástroje jeho marketingové podpory | Theses on a related topic

172.
Bartůňková, Františka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Fashion marketing na internetu - soubor kazuistik a jejich obsahové a formální zpracování | Theses on a related topic

173.
Běloch, Miroslav
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv jednotlivých druhů komunikace/reklamy a komunikačního mixu na specifické cílové skupiny | Theses on a related topic

174.
Bendlová, Dana
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingová strategie - zavedení nového výrobku na trh | Theses on a related topic

175.
Benešová, Monika
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj věrnostních programů a jejich vliv na loajalitu zákazníka | Theses on a related topic

176.
Beránková, Markéta
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza marketingové komunikace ve firmě Wincor Nixdorf s.r.o. | Theses on a related topic

177.
Bernard, Jan
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový mix | Theses on a related topic

178.
Bišická, Radka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivní komunikace - směr firmy k prosperitě a náskok před konkurencí | Theses on a related topic

179.
Bláhová, Darina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingový mix značky Mama’s World - jako zdroj konkurenční výhody | Theses on a related topic

180.
Blahová, Natálie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Fashion marketing na internetu - soubor kazuistik a jejich obsahové a formální zpracování | Theses on a related topic

181.
Bočková, Jitka maiden name: Heřmánková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Projekt společnosti PUBLIC REALITY s. r. o., správa nemovitostí | Theses on a related topic
Master's thesis defence: Projekt společnosti PUBLIC REALITY s. r. o., správa nemovitostí | Theses on a related topic

182.
Bohabojová, Gabriela
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace produktu okázalé spotřeby jako investice do společenské pozice | Theses on a related topic

183.
Böhmová, Kateřina
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Projektová studie komunikační kampaně obchodu s květinami s implementací integrované marketingové komunikace | Theses on a related topic

184.
Bohušík, Petr
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh integrované marketingové komunikace pro konkrétní produkt | Theses on a related topic

185.
Borovičková, Alice maiden name: Hromadová
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikační strategie vybraného podniku | Theses on a related topic

186.
Bořková, Petra
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Veganství na prodej | Theses on a related topic

187.
Boubín, Otto
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Hospodářská krize ve spojení s marketingem bankovních produktů | Theses on a related topic

188.
Boubín, Otto
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Analýza marketingu firmy ve farmaceutickém průmyslu | Theses on a related topic

189.
Bradáčová, Danuše
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Věrnostní program vybrané organizace | Theses on a related topic

190.
Brancuzská, Jitka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Rozdíly v nákupním chování francouzských a španělských spotřebitelů v segmentu dámského spodního prádla a jejich aplikace v marketingové strategii | Theses on a related topic

191.
Brandejs, Josef
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv ekonomické situace na obsahy a formy marketingové komunikace ve vybraném oboru | Theses on a related topic

192.
Bredl, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Audiovizuální virální sdělení, předpoklady jeho komunikační úspěšnosti – výběr kazuistik, analýza obsahu a formy | Theses on a related topic

193.
Brožíčková, Renáta maiden name: Šťastná
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza procesu kupního chování na trhu s vínem | Theses on a related topic

194.
Brtník, Vladimír
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza prostředků podpory prodeje soukromého nemocničního zařízení | Theses on a related topic

195.
Bučinský, Martin
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza životního cyklu produktu a úlohy komunikace v jeho jednotlivých etapách | Theses on a related topic

196.
Bulířová, Ludmila
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Možnosti a perspektivy železniční dopravy | Theses on a related topic

197.
Burešová, Denisa
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv změn komunikační strategie na vývoj prodeje | Theses on a related topic

198.
Bušková, Miroslava
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Model guerilla marketingu v konkrétní komunikační kampani a jeho vyhodnocení | Theses on a related topic

199.
Býmová, Šárka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Použití metafor, analogií a přirovnání v reklamním průmyslu (ukázky příkladů a jejich rozbor) | Theses on a related topic

200.
Cahová, Markéta
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza rozhodování spotřebitele o nákupu produktu | Theses on a related topic