Theses on a related topic (having the same keywords):

marketingova situacni analyza, strategie, lateralni marketing, inzerce, communication mix, media plan, loyalty, integrovana marketingova komunikace, through-the line, internet, verejna akce, zivotni cyklus vyrobku, strategy, segmentation, segmentace, nadlinkova reklama, komunikacni mix, positioning, marketing situational analysis, komunikace, podlinkova reklama, digitalni marketing, cilova skupina, eticky kodex, klamava reklama, vertical marketing, viral marketing, loyalty program, vertikalni marketing, corporate identity, pos, pop, press conference, product placement, sponzoring, loajalita, konkurence, retail marketing, integrated marketing communication, below-the-line advertising, lateral marketing, advertising, product life cycle, tiskova konference, crm, merchandising, through-the line advertising, digital marketing, public event, competition, code of ethics, pop merchandising, viralni marketing, guerilla marketing, pr, mediaplan, budget, vernostni program, communication, above-the-line advertising, target group, sponsorship, false advertising

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1701.
Strnad, Kamil
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Strategické řízení firmy | Theses on a related topic Display description

1702.
Strnadová, Michaela
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: CRM - Řízení vztahů se zákazníky | Theses on a related topic

1703.
Strnadová, Tereza
Faculty: University of Finance and Administration
Year: 2016, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Současný stav a předpokládaný vývoj mediálního trhu v ČR | Theses on a related topic

1704.
Strychová, Tereza
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití archetypů v tématizacích reklamních sdělení | Theses on a related topic

1705.
Stuchlík, Petr
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Řízení zákaznického rizika ve firmě | Theses on a related topic

1706.
Stůj, Jaroslav
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Manažer v období organizační transformace podniku | Theses on a related topic

1707.
Stukalova, Inna
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Využití typologie osobnosti v organizaci týmové práce | Theses on a related topic

1708.
Stupnikova, Elena
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Advertisement - new phenomenon of communication | Theses on a related topic

1709.
Suchá, Denisa
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Životní cyklus výrobku | Theses on a related topic

1710.
Suchánková, Gabriela
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Logistické systémy v distribuci a obchodě | Theses on a related topic

1711.
Suchochlebová, Edita
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh projektu sponzoringu vybraného sportovního subjektu jako nástroj IMK podniku | Theses on a related topic

1712.
Suchochlebová, Edita
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza nástrojů marketingového mixu ve společnosti Heineken | Theses on a related topic

1713.
Suchý, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahů se zákazníky | Theses on a related topic

1714.
Sultanbayeva, Alima
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníků | Theses on a related topic

1715.
Surán, Daniel
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace v organizaci | Theses on a related topic

1716.
Susfał, Daniel
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Metody a přínosy komunikace s koncovým zákazníkem | Theses on a related topic

1717.
Sušická, Kateřina
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Etická dimenze podnikání | Theses on a related topic

1718.
Svoboda, Jan
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace a targeting v DM praxi konkrétního podniku | Theses on a related topic

1719.
Svoboda, Michal
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Návrh projektu Řízení vztahů se zákazníky pro firmu Bohemia Cargo s.r.o. | Theses on a related topic

1720.
Svoboda, Tomáš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Značka jako zábava | Theses on a related topic

1721.
Svobodová, Dana maiden name: Kopecká
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Moderní metody budování týmu na pracovišti | Theses on a related topic

1722.
Svobodová, Kateřina
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Management rodinného podnikání | Theses on a related topic

1723.
Svobodová, Kristýna
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Efektivní uplatnění PPC systémů v on-line marketingu | Theses on a related topic

1724.
Svobodová, Kristýna
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Moderní aplikace marketingové komunikace v podnikové praxi | Theses on a related topic

1725.
Svobodová, Michaela
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Věrnostní program jako marketingová strategie | Theses on a related topic

1726.
Svobodová, Tereza
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Faktory ovlivňující spotřební rozhodování v rámci české domácnosti | Theses on a related topic

1727.
Sýkora, Daniel
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace sportovního eventu | Theses on a related topic

1728.
Sýkora, Jakub
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikace a typologie člověka | Theses on a related topic

1729.
Sýkorová, Eliška
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj etiky v Atlanto-americké civilizaci od Sokrata do A. K. Sena | Theses on a related topic

1730.
Syrová, Barbora
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Event management v interní marketingové komunikaci podniku | Theses on a related topic

1731.
Szigeti, Kamil
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Možnosti efektivní komunikce se zákazníky ve společnosti Menzies Aviation, s.r.o. | Theses on a related topic

1732.
Szigeti, Kamil
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Teambuilding | Theses on a related topic

1733.
Šafář, Radek
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Motivace klíčových zákazníků k prosazování tržní strategie dodavatele | Theses on a related topic

1734.
Šanda, Michal
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Jak komunikujeme dnes a co nás čeká zítra? | Theses on a related topic

1735.
Šašková, Karolína
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Politický marketing a volební kampaně v ČR | Theses on a related topic

1736.
Ščučková, Kateřina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event Marketing - nástroj PR pro cílové skupiny zákazníci a zaměstnanci | Theses on a related topic

1737.
Šelicha, Jan
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Historie, význam a místo bezplatných deníků na mediální scéně ČR | Theses on a related topic

1738.
Šereda, Petr
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Motivace pracovní činnosti v podniku Nestlé s.r.o. | Theses on a related topic

1739.
Šilhánová, Iveta
Faculty: University of Finance and Administration
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Sponzoring – součást krátkodobé a dlouhodobé komunikační strategie | Theses on a related topic
Master's thesis defence: Sponzoring – součást krátkodobé a dlouhodobé komunikační strategie | Theses on a related topic

1740.
Šilhavecká, Ilona
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Analýza prostředí jako předpoklad pro uvedení značky na zahraničním trhu | Theses on a related topic

1741.
Šimek, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Současnost a budoucnost mobilního marketingu | Theses on a related topic

1742.
Šimůnek, Jakub
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza silných a slabých stránek činnosti podnikatelského subjektu | Theses on a related topic

1743.
Široký, Šimon maiden name: Havrlent
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Měření spokojenosti zákazníků jako nástroj managementu podniku | Theses on a related topic

1744.
Škach, Jaroslav
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský záměr - založení stavební společnosti | Theses on a related topic

1745.
Škachová, Miriam
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Spotřební chování, segmentace trhu a enormní zadlužování obyvatelstva | Theses on a related topic

1746.
Škaloud, Adam
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Sociálně psychologické aspekty využití celebrity v reklamním sdělení | Theses on a related topic

1747.
Škrášek, Martin
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing, Trade and Marketing, Trade and Marketing)
Master's thesis defence: Efektivnost investičního projektu (od založení konkrétního projektu až uvedení do provozu) | Theses on a related topic

1748.
Škrna, Michal
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Etika v podnikání | Theses on a related topic

1749.
Šlezingerová, Iveta
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Vůdcovství v manažerské praxi | Theses on a related topic

1750.
Šmalclová, Kristýna
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Návrh eventu pro vybraný podnik nebo produkt s ekonomickým vyhodnocením | Theses on a related topic