Theses on a related topic (having the same keywords):

marketingova situacni analyza, strategie, lateralni marketing, inzerce, communication mix, media plan, loyalty, integrovana marketingova komunikace, through-the line, internet, verejna akce, zivotni cyklus vyrobku, strategy, segmentation, segmentace, nadlinkova reklama, komunikacni mix, positioning, marketing situational analysis, komunikace, podlinkova reklama, digitalni marketing, cilova skupina, eticky kodex, klamava reklama, vertical marketing, viral marketing, loyalty program, vertikalni marketing, corporate identity, pos, pop, press conference, product placement, sponzoring, loajalita, konkurence, retail marketing, integrated marketing communication, below-the-line advertising, lateral marketing, advertising, product life cycle, tiskova konference, crm, merchandising, through-the line advertising, digital marketing, public event, competition, code of ethics, pop merchandising, viralni marketing, guerilla marketing, pr, mediaplan, budget, vernostni program, communication, above-the-line advertising, target group, sponsorship, false advertising

Keywords ordered alphabetically | Keywords ordered by occurrence rate

3351.
Rybkin, Evžen
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Aplikace teorie her | Theses on a related topic Display description

3352.
Rychetský, Jan
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský plán na založení firmy se zaměřením na dražby pozemků | Theses on a related topic
Bachelor's thesis defence: Podnikatelský plán na založení firmy se zaměřením na dražby pozemků | Theses on a related topic

3353.
Rychnovská, Markéta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Ovlivňující prvky v reklamě | Theses on a related topic

3354.
Ryllová, Ivana maiden name: Trefná
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv interní komunikace na vnímání značky zaměstnanci ve velké firmě | Theses on a related topic

3355.
Rynešová, Alena
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vliv komunikace na pozitivní vnímání značky | Theses on a related topic

3356.
Rys, Tomáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sportovní marketing jako efektivní a všestranný nástroj propagace | Theses on a related topic

3357.
Ryzhkov, Andrey
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vývoj nástrojů audiovizuální reklamy | Theses on a related topic

3358.
Řepa, Filip
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Product placement v českém prostředí | Theses on a related topic

3359.
Řetovská, Adéla
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace a síťová média (elektronický marketing)
Master's thesis defence: Marketingová komunikace a síťová média (elektronický marketing) | Theses on a related topic

3360.
Řezníková, Dana maiden name: Jirásková
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: PR - efektivní řízení komunikace investiční společnosti Pioneer Investments | Theses on a related topic

3361.
Řezníková, Dana maiden name: Jirásková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Společenská odpovědnost firmy jako součást podnikatelských aktivit? | Theses on a related topic

3362.
Říha, Stanislav
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský záměr na založení společnosti a jeho vyhodnocení | Theses on a related topic

3363.
Říha, Stanislav
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Efektivnost prodeje a marketingu firmy s rychloobrátkovým zbožím | Theses on a related topic

3364.
Řípová, Iveta
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Strategická analýza podniku a jeho okolí jako nástroj na určení způsobu budoucí expanze | Theses on a related topic

3365.
Říšská, Radka maiden name: Doubková
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Věrnostní programy a efektivní cílení prodeje na základě věrnostních programů (segmentace) | Theses on a related topic

3366.
Sabitov, Rustam
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Identification and Management of Positive/ Negative Factors Influencing the Implementation of a Business Strategic Plan | Theses on a related topic

3367.
Safiullina, Leisan
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Trends of business strategy management in business practice | Theses on a related topic

3368.
Sacharov, Alexandr
Faculty: University of Finance and Administration
Year: 2017, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sepětí vývoje médií s marketingovou komunikací | Theses on a related topic

3369.
Sailerová, Markéta
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Security and Law Studies / Security and Law Studies
Master's thesis defence: Bezpečnostní aspekty migrace | Theses on a related topic

3370.
Sajvera, Lukáš
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Změny postojů české veřejnosti k reklamě | Theses on a related topic

3371.
Salačová, Adriana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Působení značky z pohledu psychologie | Theses on a related topic

3372.
Salaj, Samuel
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Financial or Strategic Management in the Health Care: a case study | Theses on a related topic

3373.
Salimova, Milana
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Segmentace trhu a analýza chování zákazníka | Theses on a related topic

3374.
Sanchez Delgado, Miguel
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh komunikační kampaně s převahou síťových médií pro firmu IBM | Theses on a related topic

3375.
Sanická, Lenka
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nástroje internetového marketingu v praxi | Theses on a related topic

3376.
Sanická, Lenka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Komunikační potenciál tisku, rozhlasu, televize a online médií | Theses on a related topic

3377.
Sarantseva, Anastasiia
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Business Management with technologies | Theses on a related topic

3378.
Sarantseva, Ekaterina
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Communication as load bearing element of marketing communication | Theses on a related topic

3379.
Savčin, Alexej
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Applied Informatics / Applied Informatics
Bachelor's thesis defence: Phishingový detektor | Theses on a related topic

3380.
Savelyeva, Yulia
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic

3381.
Savenko, Vira
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Pornography and Sexual Consumerism | Theses on a related topic

3382.
Sedláček, Pavel
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Growth Hacking marketing ve Start-up projektech | Theses on a related topic

3383.
Seidlová, Ivana maiden name: Kolková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Integrovaná marketingová komunikace – využití a propojení jednotlivých nástrojů komunikace v praxi | Theses on a related topic

3384.
Seidlová, Ivana maiden name: Kolková
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová strategie značky ETA | Theses on a related topic

3385.
Seifert, Miloš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Využití benefitní soustavy odměňování a posouzení jejího přínosu pro zvýšení motivace a výkonnosti zaměstnanců v podniku CAF COM a.s. | Theses on a related topic

3386.
Seifertová, Barbora
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na životní styl mladé generace | Theses on a related topic

3387.
Sejkora, Petr
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Criminalistics and forensic disciplines / Criminalistics and forensic disciplines
Bachelor's thesis defence: Sociální inženýrství v kyberprostoru | Theses on a related topic

3388.
Sejkorová, Markéta
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv médií na utváření veřejného mínění | Theses on a related topic

3389.
Sekyrová, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event maketing – nástroj PR pro cílové skupiny zákazníci a zaměstnanci | Theses on a related topic

3390.
Sentürk, Samed
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Event Marketing as a part of the selected company Sales Promotion (case study) | Theses on a related topic

3391.
Sgariboldi, Robert
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Significance of Planning and Budgeting in a Global Logistics Group | Theses on a related topic

3392.
Shakirova, Veronika
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Strategický finanční plán a jeho vyhodnocení | Theses on a related topic

3393.
Shakleina, Anastasia maiden name: Bystrova
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Je marketing nástrojem manipulace? | Theses on a related topic

3394.
Sheikh, Jana maiden name: Mašková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vliv konfese na percepci marketingových sdělení – věřící jako specifická cílová skupina | Theses on a related topic

3395.
Shestakova, Victoria
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahů se zákazníky | Theses on a related topic

3396.
Shcherbakova, Yuliya
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Ladislav Sutnar a jeho reklamní tvorba | Theses on a related topic

3397.
Shi, Yuru
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Rebranding and Marketing Communication | Theses on a related topic

3398.
Shipilova, Veronika
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Social advertising and its impact on consumer and citizenship behaviour | Theses on a related topic

3399.
Shiryakova, Darya
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Media is message – (M. McLuhan) | Theses on a related topic

3400.
Shkurenko, Maria
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Case study of Coca Cola and its strategy in the Russian Market | Theses on a related topic