Theses on a related topic (having the same keywords):

marketingova situacni analyza, strategie, lateralni marketing, inzerce, communication mix, media plan, loyalty, integrovana marketingova komunikace, through-the line, internet, verejna akce, zivotni cyklus vyrobku, strategy, segmentation, segmentace, nadlinkova reklama, komunikacni mix, positioning, marketing situational analysis, komunikace, podlinkova reklama, digitalni marketing, cilova skupina, eticky kodex, klamava reklama, vertical marketing, viral marketing, loyalty program, vertikalni marketing, corporate identity, pos, pop, press conference, product placement, sponzoring, loajalita, konkurence, retail marketing, integrated marketing communication, below-the-line advertising, lateral marketing, advertising, product life cycle, tiskova konference, crm, merchandising, through-the line advertising, digital marketing, public event, competition, code of ethics, pop merchandising, viralni marketing, guerilla marketing, pr, mediaplan, budget, vernostni program, communication, above-the-line advertising, target group, sponsorship, false advertising

Keywords ordered alphabetically | Keywords ordered by occurrence rate

3601.
Štefina, Jan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace jako nástroj sociální manipulace (Problém ovlivňování okrajových sociálních skupin) | Theses on a related topic Display description

3602.
Štefkeová, Jana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Média a společnost | Theses on a related topic

3603.
Šteflová, Martina
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Role plakátu jako nositele komerční informace na počátku 20. století - komunikační specifika | Theses on a related topic

3604.
Štejnar, Radek
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Posouzení vlivu hospodářské krize na rozvoj města Jirkov | Theses on a related topic

3605.
Štěpánek, Roman
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský záměr na založení společnosti a jeho vyhodnocení | Theses on a related topic

3606.
Štěpánová, Hana maiden name: Mouchová
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Techniky utváření a vedení rozhovorů | Theses on a related topic

3607.
Števůrková, Zuzana
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tomáš Baťa a jeho přínos pro rozvoj reklamy | Theses on a related topic

3608.
Števůrková, Zuzana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vztah sociální a marketingové komunikace | Theses on a related topic

3609.
Štich, Ondřej
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v EU)
Bachelor's thesis defence: Podpora regionu prostřednictvím společenské odpovědnosti firem | Theses on a related topic

3610.
Štikarová, Petra
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Srovnávací reklama | Theses on a related topic

3611.
Štolpa, Jan
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Outsourcing a řízení inovací v prostředí malého a středního podniku | Theses on a related topic

3612.
Štolpa, Michal
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Informatics / Applied Informatics
Master's thesis defence: Implementace knihoven ITIL do systému CRM | Theses on a related topic

3613.
Štorkán, Jakub
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Specialization in Law / Specialization in Criminalistics and Law
Bachelor's thesis defence: Kybernetická kriminální činnost | Theses on a related topic

3614.
Štrombachová, Martina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Proces budování značky a faktory, které ho ovlivňují | Theses on a related topic

3615.
Štundl, Ondřej
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Péče o zaměstnance v Baťových závodech v letech 1903-1950 | Theses on a related topic

3616.
Šturm, Daniel
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Uvedení prémiové značky na český bankovní trh | Theses on a related topic

3617.
Šturm, Martin
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration
Bachelor's thesis defence: Korupce ve veřejné správě - příčiny a možnosti řešení | Theses on a related topic

3618.
Šubrt, František
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Nekalé soutěžní jednání v rámci hospodářské soutěže | Theses on a related topic

3619.
Šubrtová, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Jazyk přesvědčování v reklamě | Theses on a related topic

3620.
Šugár, Patrik
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Benchmarking jako nástroj zlepšení výkonnosti firmy | Theses on a related topic

3621.
Šůcha, David
Faculty: University of Finance and Administration
Year: 2013, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Strategie prodeje potravinářských produktů | Theses on a related topic

3622.
Šulajová, Jana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový mix vybrané firmy | Theses on a related topic

3623.
Šulcová, Pavlína maiden name: Holanová
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologické mechanismy při rozhodování o nákupu | Theses on a related topic

3624.
Šulitková, Tereza
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Vliv barev a jeho využití v marketingu | Theses on a related topic

3625.
Šuťák, Martin
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Regulace reklamy | Theses on a related topic

3626.
Švábová, Zdenka
Faculty: University of Finance and Administration
Year: 2005, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Veřejná správa v EU)
Bachelor's thesis defence: Financování zdravotnictví a možnost reformy

3627.
Švancarová, Nina
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Množství reklamních sdělení a vliv na jejich zapamatování | Theses on a related topic

3628.
Švancarová, Nina
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Inovace a její vliv na posilování konkurenční výhody podniku | Theses on a related topic

3629.
Švarc, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Role public relations v marketingové komunikaci firmy Office Depot, s.r.o. | Theses on a related topic

3630.
Švarc, Jan
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace - synergický efekt jednotlivých nástrojů | Theses on a related topic

3631.
Švarcová, Monika
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Etika v marketingové komunikaci | Theses on a related topic

3632.
Švarcová, Zuzana
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro dětské publikum | Theses on a related topic

3633.
Švarcová, Zuzana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Klamavá reklama | Theses on a related topic

3634.
Švec, Adam
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Finanční benchmarking jako nástroj zlepšení výkonosti firmy | Theses on a related topic

3635.
Švec, Jiří
Faculty: University of Finance and Administration
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Personální řízení v malé a (střední) firmě | Theses on a related topic

3636.
Švermová, Šárka maiden name: Špačková
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Založení internetového obchodu | Theses on a related topic

3637.
Taischl, Václav
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Práce s marketingovým mixem jako předpoklad úspěchu podnikatelského subjektu na trhu | Theses on a related topic

3638.
Tajchner, Tomáš
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Obchodní jednání s důrazem na překonání nesouhlasu | Theses on a related topic

3639.
Takač, Petr
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Sponzoring a jeho využití v propagaci organizace | Theses on a related topic

3640.
Talašová, Anna
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Umění a reklama - zaměření na tištěnou reklamu - vzájemné vztahy a vlivy, historický vývoj jevů | Theses on a related topic

3641.
Tankos, Alexandr
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Spolupráce veřejného a soukromého sektoru na municipální úrovni | Theses on a related topic

3642.
Tarabrin, Sergei
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Společenská odpovědnost firem, její význam v současnosti a pro budoucnost | Theses on a related topic

3643.
Targayeva, Alina
Faculty: University of Finance and Administration
Year: 2020, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podmínky pro podnikání MSP | Theses on a related topic

3644.
Taterová, Helena
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration
Master's thesis defence: Koncepce rozvoje volnočasových aktivit a sportu v Praze 2 | Theses on a related topic

3645.
Tatoušková, Dagmar
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Regulace reklamy na internetu | Theses on a related topic

3646.
Tausigová, Lenka
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití nástrojů IMK při řízení malé firmy | Theses on a related topic

3647.
Tedeeva, Sofya
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Trendy CRM a možnosti jejich využití v praxi podniku | Theses on a related topic

3648.
Teifertová, Kristýna
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové metodiky komunikace uplatňované v procesu Řízení vztahu se zákazníky. Komunikace jako nástroj rozvoje společnosti a součást marketingového mixu. | Theses on a related topic

3649.
Tereková, Michaela
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu – senioři | Theses on a related topic

3650.
Terez, Viktor
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Social Network and its marketing potential for Small and Medium Enterprises(SME) | Theses on a related topic