Theses on a related topic (having the same keywords):

porterova analyza peti konkurencnich sil, targeting, segmentation, marketingovy vyzkum, positioning, segmentace, swot analyza, market, produkt, distribution, distribuce, steep analyza, konkurence, competitor, cena, trh, price, steep analysis, swot analysis, marketing research, product, porter's five forces analysis

Keywords ordered alphabetically | Keywords ordered by occurrence rate

351.
Gruntorád, Ondřej
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Soupeření s giganty. Strategie přežití malých firem na globálním trhu | Theses on a related topic Display description

352.
Habadová, Markéta
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Analýza silných a slabých stránek činnosti podnikatelského subjektu a vlivů vnějšího marketingového prostředí | Theses on a related topic

353.
Hamouz, Aleš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský plán na založení společnosti (vybrané problémy) | Theses on a related topic

354.
Hašek, Jakub
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Uvedení nového výrobku na trh v rámci ČR společnosti Dubea s.r.o. | Theses on a related topic

355.
Havlová, Lucie
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Zavedení a rozšíření sítě restaurací "Eurasie" | Theses on a related topic

356.
Hekerlová, Simona
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Ekonomická analýza fungování podniku | Theses on a related topic

357.
Heřmanský, Jaromír
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza životního cyklu produktu | Theses on a related topic

358.
Heřmanský, Martin
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Specifika integrované marketingové komunikace firmy Harley-Davidson Czech Republic | Theses on a related topic

359.
Hlaváčková, Martina
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Produkt jako zdroj konkurenční výhody a odlišení se. Úloha produktu a výzkum produktů společnosti ve vztahu ke zjištěným PPO (potřeby, požadavky, očekávání) zákazníků. | Theses on a related topic

360.
Hoda, Pavel
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Výzkum způsobů komunikace, její vývoj a cíle v různých časových etapách nedávné historie. Konfrontace těchto způsobů komunikace s očekávanými způsoby komunikace a návrh modelu nové komunikace pro budoucnost | Theses on a related topic

361.
Holubičková, Lucie
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikační kampaň na vybraný produkt | Theses on a related topic

362.
Holubová, Sandra
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Limbické typy , vliv pohlaví a věku zákazníka na rozdíly v preferencích | Theses on a related topic

363.
Holý, Jiří
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Metody a postupy při řízení vztahů se zákazníky, jako základní předpoklad úspěchu konkrétního podnikatelského subjektu v rámci hyperkonkurence a turbulentního prostředí na trhu. | Theses on a related topic

364.
Horák, Jiří
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Bachelor's thesis defence: Komparativní analýza vybraného bankovního produktu u různých poskytovatelů | Theses on a related topic

365.
Housková, Jana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Strategie zavádění nového farmaceutického produktu na trh | Theses on a related topic

366.
Hradecká, Veronika
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový komunikační mix vybraného podniku - produktu | Theses on a related topic

367.
Hrdlička, Luděk
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě v sektoru telekomunikací | Theses on a related topic

368.
Hudecová, Jitka
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský plán - založení wellness centra | Theses on a related topic

369.
Huleš, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Změny v kupních rozhodovacích procesech zákazníků na B2B a B2C trzích v 21. století | Theses on a related topic

370.
Jacinová, Tereza
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza marketingové komunikace značky Mattoni | Theses on a related topic

371.
Janoušek, Jakub
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Přínos implementace direkt marketingu zákazníkům i společnosti RATUS SUM PRAGUE | Theses on a related topic

372.
Jaurisová, Nikola
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv jednotlivých druhů komunikace a komunikačního mixu na specifické cílové skupiny | Theses on a related topic

373.
Jirsová, Romana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití marketingového výzkumu v procesu vývoje a optimalizace produktu | Theses on a related topic

374.
Jodlová, Šárka
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové strategie reklamní agentury | Theses on a related topic

375.
Kabešová, Klára maiden name: Dvořáková
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: CRM - Řízení vztahů se zákazníky ve firmě XY | Theses on a related topic

376.
Kadlecová, Eva
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza produktu - zdroj konkurenční výhody | Theses on a related topic

377.
Kamencová, Petra
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský plán. Založení podnikatelského subjektu - fyzická osoba | Theses on a related topic

378.
Kantorová, Katarzyna
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: Návrh optimalizace výběru nástrojů marketingové komunikace | Theses on a related topic

379.
Karásek, Tomáš
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace domácího cestovního ruchu regionu Vranovsko | Theses on a related topic

380.
Katsubina, Alexandra
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingový plán - uvedení inovativního projektu v platbách na trh | Theses on a related topic
Bachelor's thesis defence: Marketingový plán - uvedení inovativního projektu v platbách na trh | Theses on a related topic

381.
Khunová, Petra
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Financování investičního záměru ve městě Železnici | Theses on a related topic

382.
Kladivová, Markéta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic

383.
Klofáč, Adam
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové zajištění středně velkého výrobního podniku | Theses on a related topic

384.
Kočová, Adéla
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza podpory prodeje společnosti Staropramen | Theses on a related topic

385.
Kolevatova, Kristina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Zvýšení konkurenceschopnosti vybraného podniku pomocí nástrojů komunikačního mixu | Theses on a related topic

386.
Konovalov, Rodion
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Cenové strategie firmy v konkurenčním prostředí | Theses on a related topic
Bachelor's thesis defence: Marketingové strategie a jejich vliv na cenotvorbu firmy | Theses on a related topic

387.
Konštant, Tomáš
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje odborných časopisů | Theses on a related topic

388.
Korousová, Kateřina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové komunikace vybrané společnosti / produktu | Theses on a related topic

389.
Košarišťanová, Zuzana
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Komunikační strategie při zavádění nového produktu na trh | Theses on a related topic

390.
Koubová, Kristýna
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Model zákaznické segmentace e-shopu | Theses on a related topic

391.
Kožená, Květoslava
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Podnikatelský záměr | Theses on a related topic

392.
Kratochvílová, Markéta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití barev při tvorbě obalů ve FMCG | Theses on a related topic

393.
Krausová, Lenka
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza segmentů pro aplikaci přípravků na hojení ran, implementace zjištěných výsledků do návrhu optimálního produktového portfolia firmy s ohledem na konkurenční prostředí. | Theses on a related topic

394.
Krejčí, Jan
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Podpora prodeje a její metody a techniky | Theses on a related topic

395.
Krtová, Nikol
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje v IN-store komunikaci | Theses on a related topic

396.
Kubík, Tomáš
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Financování a podnikatelský plán jako základ úspěchu malých a středních podniků | Theses on a related topic

397.
Kučerová, Lenka maiden name: Lorencová
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingové aktivity společnosti MO BALA s.r.o. včetně metrik efektivnosti | Theses on a related topic

398.
Kühnová, Tereza
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketing malé firmy | Theses on a related topic

399.
Kuchmii, Svitlana
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Řízení inovací ve vybraném podniku (vybrané problémy) | Theses on a related topic

400.
Kurenkova, Anastasia
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Obchodní plán podniku na základě marketingové činnosti | Theses on a related topic