Theses on a related topic (having the same keywords):

brand., nastroje marketingove komunikace, marketing communications, reklama, produkt, znacka, btl (podlinkove aktivity), marketingova komunikace, zivotni cyklus produktu., zivotni cyklus produktu, atl (nadlinkove aktivity), btl (below the lines), advertising, product life cycle, rozpocet, marketing campaign, marketing tools, marketingova kampan, znacka. atl (above the lines), product, budget

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1901.
Králík, Jan
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Inovace jako nástroj marketingu | Theses on a related topic Display description

1902.
Králová, Barbora
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Krizová komunikace jako součást řízení rizik podniku Clarisse Fashion Atelier | Theses on a related topic

1903.
Králová, Iveta
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Role podpory prodeje v systému marketingových komunikací v ČR | Theses on a related topic

1904.
Krampla, Jan
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nové metodiky komunikace uplatňované v procesu řízení vztahu se zákazníky. Komunikace jako nástroj rozvoje společnosti a součást marketingového mixu. | Theses on a related topic

1905.
Kramulová, Tereza
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Možnosti identifikace negativního vlivu reklamy na chování | Theses on a related topic

1906.
Krása, Jakub
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Plán uvedení nového výrobku na Český trh | Theses on a related topic

1907.
Krása, Jiří
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Možnosti internetové komunikace společnosti | Theses on a related topic
Bachelor's thesis defence: Možnosti internetové komunikace společnosti | Theses on a related topic

1908.
Krása, Jiří
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingová zákaznická segmentace podle vybraného modelu konkrétního podniku | Theses on a related topic

1909.
Krasovskaya, Anastasiya
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: IMC within the selected company's business plan | Theses on a related topic

1910.
Krátký, Václav
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Případová studie marketingové kampaně | Theses on a related topic

1911.
Kratochvíl, Viktor
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vliv internetu na změny v marketingové komunikaci | Theses on a related topic

1912.
Kratochvílová, Iveta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba a využití potenciálu zákaznických databází v marketingové komunikaci | Theses on a related topic

1913.
Kratochvílová, Kateřina maiden name: Dohnalová
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tématický šperk jako specifický nástroj firemní prezentace (návrh a realizace dárkového artefaktu pro VŠFS) | Theses on a related topic

1914.
Kratochvílová, Markéta
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Alfons Mucha jako reklamní tvůrce nového stylu | Theses on a related topic

1915.
Kratochvílová, Markéta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití barev při tvorbě obalů ve FMCG | Theses on a related topic

1916.
Kraus, Václav
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikační kampaň na vybraný produkt | Theses on a related topic

1917.
Kravchenko, Anastasia
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Mediální obraz žen a mužů v současné reklamě | Theses on a related topic

1918.
Krebsová, Magdalena
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Analýza marketingového mixu ve firmě WMF proHeq (CZ) , s.r.o. | Theses on a related topic
Master's thesis defence: Start up marketingová komunikace vybraného podniku | Theses on a related topic

1919.
Krejcárková, Soňa
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Marketingové aktivity retailerů a jejich vliv na nákupní chování zákazníka | Theses on a related topic

1920.
Krejča, Jiří
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Management změn v marketingovém a podnikatelském prostředí podniku xy | Theses on a related topic

1921.
Krejčí, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv změn komunikační strategie na vývoj prodeje | Theses on a related topic

1922.
Krejčí, Marek
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Role marketingové komunikace regionu Blatenska a její vnímání veřejností v ČR | Theses on a related topic

1923.
Krejčí, Martina
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Síla tradiční značky - Orion | Theses on a related topic

1924.
Krejsa, Daniel
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Budování obchodní značky. Porovnání teorie a praxe na příkladu budování značky Oskar. | Theses on a related topic

1925.
Krejsová, Pavlína
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Analýza rozpočtu školské příspěvkové organizace | Theses on a related topic

1926.
Kremlička, Ladislav
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě v sektoru obchodu | Theses on a related topic

1927.
Krištofová, Lenka
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Marketingová komunikace vysokých škol s ekonomickým zaměřením v ČR | Theses on a related topic

1928.
Krištofy, Aleš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Regulace reklamy | Theses on a related topic

1929.
Krištofy, Aleš
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití sociálních médií v komunikaci a strategii velkých českých firem | Theses on a related topic

1930.
Krobová, Lucie
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza etických aspektů v audiovizuální reklamě | Theses on a related topic

1931.
Kropáčová, Hana
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Osobnosti současné české reklamy | Theses on a related topic

1932.
Kroužková, Zuzana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vnímání reklamy v jednotlivých médiích | Theses on a related topic

1933.
Krov, Jiří
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Hodnocení image firmy Heineken Česká republika a.s. | Theses on a related topic

1934.
Krstevová, Pavla
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Kalkulace nákladů - přehled a doporučení pro konkrétního podnikatele | Theses on a related topic

1935.
Krutikov, Kostiantyn
Faculty: University of Finance and Administration
Year: 2020, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Rebranding and Marketing Communication | Theses on a related topic

1936.
Krutský, Adam
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Marketingová komunikace profesionálních sportovních klubů | Theses on a related topic

1937.
Kružíková, Lucie maiden name: Kružíková
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Média a moc v kontextu manipulace mas vládnoucími elitami a politickými centry moci v Evropě 20. století | Theses on a related topic

1938.
Krychfalushiy, Yana
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití nástrojů PR v marketingové komunikaci | Theses on a related topic

1939.
Křepelová, Adéla
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Role marketingového výzkumu v procesu budování značky | Theses on a related topic

1940.
Křiklavová, Zdeňka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vliv společenských periodik na životní styl ženy | Theses on a related topic

1941.
Kub, David
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Kritéria výběru médií pro reklamní kampaň a jejich aplikace v konkrétních podmínkách reklamního projektu | Theses on a related topic

1942.
Kubáčková, Petra
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv chování prodavačů na vytváření image firmy | Theses on a related topic

1943.
Kubelková, Kateřina
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Integrovaná marketingová komunikace ve firmě Opravy stavebních strojů David Kubelka | Theses on a related topic

1944.
Kubešová, Kamila maiden name: Schmiedhuberová
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Coca – Cola x Pepsi Cola společné a odlišné rysy komunikační strategie | Theses on a related topic

1945.
Kubiska, Miroslav
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití médií k podpoře prodeje - tištěná, elektronická | Theses on a related topic

1946.
Kubišta, Tomáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace | Theses on a related topic
Bachelor's thesis defence: Marketingová komunikace | Theses on a related topic
Bachelor's thesis defence: Analýza úspěšnosti propagační kampaně ve firmě | Theses on a related topic

1947.
Kubišta, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Měření sledovanosti médií | Theses on a related topic

1948.
Kučavíková, Lenka
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Virální marketing - předpoklad úspěšné realizace | Theses on a related topic

1949.
Kučera, Josef
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv změn komunikační strategie na vývoj prodeje | Theses on a related topic

1950.
Kučerová, Lucie
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Marketingová komunikace vybraných neziskových organizací na Vysočině | Theses on a related topic