Theses on a related topic (having the same keywords):

internet, marketing communications, segmentation, segmentace, market, zakaznik. television, tv one, marketingova komunikace, marketing, media, trh, televize, situacni analyza, situational analysis, customer.

Keywords ordered alphabetically | Keywords ordered by occurrence rate

401.
Brautfergerová, Lucie
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Řízení inovací ve vybraném podniku (vybrané problémy) | Theses on a related topic Display description

402.
Bredl, Jan
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Prognóza vývoje mediální krajiny a čtenosti českého tisku | Theses on a related topic

403.
Brennerová, Diana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Tvorba marketingové kampaně podniku včetně metrik efektivnosti | Theses on a related topic

404.
Brevnova, Arina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace společnosti Volkswagen v období Diesel Gate | Theses on a related topic

405.
Brichová, Petra
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba reklamní kampaně | Theses on a related topic

406.
Brožková, Alžběta
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Moderní formy marketingové komunikace | Theses on a related topic

407.
Brožkovcová, Veronika
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Efektivní využití marketingových technik v neziskovém sektoru | Theses on a related topic

408.
Bruštíková, Martina
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Využití marketingového výzkumu pro efektivní nastavení nástrojů marketingové komunikace | Theses on a related topic

409.
Brýdl, Tomáš
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingová komunikace strukturálních fondů EU | Theses on a related topic

410.
Březovský, Marek
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Scénář a realizace propagačního virálního videa pro marketingovou komunikaci VŠFS | Theses on a related topic

411.
Bubnová, Lucie
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Podpora prodeje jako nástroj integrované marketingové komunikace ve vybrané firmě v sektoru farmacie | Theses on a related topic

412.
Burdová, Klára
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Marketingový mix produktu Oltar | Theses on a related topic

413.
Burenko, Kristina
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketingové náklady firmy | Theses on a related topic

414.
Burešová, Markéta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Modely zákaznické segmentace ve finančních institucích | Theses on a related topic
Bachelor's thesis defence: Modely zákaznické segmentace ve finančních institucích | Theses on a related topic

415.
Burrows, Andrea
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Věrnostní program podnikatelského subjektu | Theses on a related topic

416.
Bursová, Šárka
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Model zákaznické segmentace vybraného podniku | Theses on a related topic

417.
Bušková, Miroslava
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Model guerilla marketingu v konkrétní komunikační kampani a jeho vyhodnocení | Theses on a related topic

418.
Býmová, Šárka
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: Vztah nadlinkových a podlinkových nástrojů integrované marketingové komunikace | Theses on a related topic

419.
Coňková, Martina
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový výzkum | Theses on a related topic

420.
Cvrček, Michal
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Efektivní využití internetového marketingu v praxi | Theses on a related topic

421.
Cvrk, Tomáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Inovativní versus adaptivní princip marketingové komunikace | Theses on a related topic

422.
Čadilová, Lucie
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingový plán na založení surfařské školy WAVE RIDERS surf school | Theses on a related topic

423.
Čapková, Laura
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh komunikačního mixu nové výrobkové řady | Theses on a related topic

424.
Čechurová, Kateřina
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Reklama a její vliv na nákupní chování | Theses on a related topic

425.
Čemus, David
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Trade and Marketing)
Master's thesis defence: Marketingová strategie společnosti Pure metals, s. r. o při vstupu na B2B market | Theses on a related topic

426.
Čermáková, Jana
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Zpracování věrnostního programu pro vybraný podnikatelský subjekt | Theses on a related topic

427.
Černík, Ivan
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Novodobé nákupní chování zákazníka a jak jej ovlivnit marketingovými aktivitami firmy ITS, s. r. o | Theses on a related topic

428.
Červená, Eva maiden name: Červená
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Podnikatelský záměr na založení společnosti a jeho vyhodnocení | Theses on a related topic

429.
Červený, Zdeněk
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing v neziskovém sektoru | Theses on a related topic

430.
Červený, Zdeněk
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Využití situačních analýz v oblasti strategického plánování | Theses on a related topic

431.
Česánková, Jana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Případová studie komunikační kampaně společnosti Adriana | Theses on a related topic

432.
Česánková, Jana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vývoj a zavedení nové pivní značky Pardál na lokální trh | Theses on a related topic

433.
Čičatková, Marcela
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro dětské publikum | Theses on a related topic

434.
Čiháková, Jaroslava
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Současný a předpokládaný vývoj mediálního trhu v České republice | Theses on a related topic

435.
Čmolík, Tomáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing informačních služeb | Theses on a related topic

436.
Dajčárová, Mária maiden name: Lenártová
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Marketing cílený na děti | Theses on a related topic

437.
Daurova, Fatima
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace luxusních produktů na příkladu dámských šperků | Theses on a related topic

438.
De-Benedetto, Ornella
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Marketing ve sportu | Theses on a related topic

439.
Demjanová, Jitka
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití asociačních procesů v marketingové komunikaci | Theses on a related topic

440.
Demlová, Lenka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Neziskové organizace zaměřené na seniory | Theses on a related topic

441.
Denemark, Jiří
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingové kampaně vybraného produktu | Theses on a related topic

442.
Dihelová, Jitka
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Marketingová strategie společnosti JIPA na cestě k úspěchu a prosperitě | Theses on a related topic

443.
Dobiášová, Veronika
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingový plán sportovního centra (SportCenter Most, s.r.o.) | Theses on a related topic

444.
Dohnal, David
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Metodiky analýzy prostředí a jejich význam v návaznosti na řízení vztahů se zákazníky | Theses on a related topic

445.
Dohnal, David
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Implementace nástrojů a metodik pro navázání a rozvoj vztahů v aktuálním prostředí | Theses on a related topic

446.
Dolejší, František
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Uživatelé Facebooku jako cílová skupina reklamní komunikace | Theses on a related topic

447.
Dolejšová, Anežka
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Analýza marketingové komunikace sportovního spolku Schulz Gym z. s. | Theses on a related topic

448.
Doležal, Filip
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Je televizní reklama jako nástroj propagace služby či výrobku stále účinná? | Theses on a related topic

449.
Doležil, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Proměny inzertních (reklamních) komunikátů v závislosti na změnách koncepce marketingových činností | Theses on a related topic

450.
Domináková, Jana
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Marketing finančních služeb | Theses on a related topic