Theses on a related topic (having the same keywords):

motivace, perception, needs, market segmentation psychological, vyznam segmentace trhu, nakupni chovani.consumers, psychological processes, market segmentation psychografi, buying behavior., vnimani, pozornost, consumer personality, learning, osobnost spotrebitele, the importance of market segmentation, psychological market segmentation, spotrebitel, rozhodovaci proces, consumer behavior, attention, psychologicke procesy, uceni, potreby, psychograficka segmentace trhu, druhy nakupu, motivation, types of purchases, chovani zakaznika, psychologicka segmentace trhu, decision-making process

Keywords ordered alphabetically | Keywords ordered by occurrence rate

901.
Příplatová, Veronika maiden name: Jináčková
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Identifikace potřeb, požadavků a očekávání zákazníků a souvislost s řízením vztahů se zákazníky | Theses on a related topic Display description

902.
Příplatová, Veronika maiden name: Jináčková
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Proces rozhodování o nákupu produktů dlouhodobé spotřeby | Theses on a related topic

903.
Pustoshilova, Maria
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Skupinová identita a spotřební kultura | Theses on a related topic

904.
Puzankov, Mikhail
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nákupní stereotypy české populace | Theses on a related topic

905.
Račanská, Ilona
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Finance and Financial Services
Master's thesis defence: Projekt efektivního řízení obchodní služby pojišťovny | Theses on a related topic

906.
Radeva, Violina maiden name: Radostinova
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: The Use and Impact of Advertising on Social Campaigns | Theses on a related topic

907.
Radivojević, Kristýna
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Vliv marketingu v oblasti duševního zdraví a relaxaci | Theses on a related topic

908.
Rak, Jan
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Finance)
Master's thesis defence: Řízení a správa podniku s majetkovou účastí města | Theses on a related topic

909.
Razdevalova, Valeriya
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Motivace zaměstnanců pomocí vzdělávání a osobního rozvoje | Theses on a related topic
Master's thesis defence: Motivace zaměstnanců pomocí vzdělávání a osobního rozvoje | Theses on a related topic
Master's thesis defence: Motivace zaměstnanců pomocí vzdělávání a osobního rozvoje | Theses on a related topic

910.
Rejfířová, Veronika
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Spotřebitelské chování a životní styl tzv. třetí generace (lidí starších 50 let) | Theses on a related topic

911.
Resler, Tomáš
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Efektivita reklamních kampaní s využitím nástrojů trhu | Theses on a related topic

912.
Riedelová, Michaela
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Klamavá a srovnávací reklama | Theses on a related topic

913.
Ropková, Andrea
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Nákupní chování a faktory ovlivňující spotřební rozhodování v rámci českých domácností v období ekonomické krize | Theses on a related topic

914.
Rosa, Daniel
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Věrnostní program jako klíčová součást marketingová strategie | Theses on a related topic

915.
Roztočilová, Lucie
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Aplikace odpovědného chování ke spotřebitelům na trhu | Theses on a related topic

916.
Rubín, Jan
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Public Administration
Bachelor's thesis defence: Možnosti motivace pracovníků ve veřejné správě | Theses on a related topic

917.
Rubín, Jan
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Public Administration (combination/specialization: Public Administration EU, Public Administration EU, Public Administration EU)
Master's thesis defence: Dopad úsporných opatření na činnost organizačních složek Policie ČR, Vězeňské služby ČR a Hasičského záchranného sboru ČR | Theses on a related topic

918.
Ruczová, Jana
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Význam spotřebitelských zvyklostí v rozhodování spotřebitele | Theses on a related topic

919.
Růžička, Václav
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Nová metodika výběru a hodnocení dodavatelů ve společnosti PZ servis CZE, s.r.o. a přínosy z toho vyplývající | Theses on a related topic

920.
Růžičková, Barbora
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Mediarelations)
Master's thesis defence: "Think different" aneb Apple pod vedením Steva Jobse | Theses on a related topic

921.
Řapek, Martin
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Criminalistics and forensic disciplines / Criminalistics and forensic disciplines
Master's thesis defence: Terapeutický program jako prostředek léčby závislosti u vězněných osob ve věznici Bělušice | Theses on a related topic

922.
Řetovská, Adéla
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Nezamýšlené důsledky spotřebního jednání lidí - rozbor konkrétní marketingové kampaně | Theses on a related topic

923.
Říha, Stanislav
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Efektivnost prodeje a marketingu firmy s rychloobrátkovým zbožím | Theses on a related topic

924.
Sabadošová, Lenka
Faculty: University of Finance and Administration
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Security and Law Studies / Security and Law Studies
Master's thesis defence: Vliv pozornosti na svědeckou výpověď | Theses on a related topic

925.
Saikina, Milena
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Manager as a Leader: Motivation Across Cultures | Theses on a related topic

926.
Salačová, Adriana
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Působení značky z pohledu psychologie | Theses on a related topic

927.
Salátek, Josef
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Význam volby vhodného účetního softwaru pro podnikatelský subjekt | Theses on a related topic

928.
Salincak, Ezgi Gül
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Ethical Consumption | Theses on a related topic

929.
Samueliová, Kateřina
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza rozhodovacího procesu při výběru produktu - obnova vozového parku společnosti | Theses on a related topic

930.
Saskevičová, Karolína
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Specialization in Law / Law and Public Administration
Bachelor's thesis defence: Ochrana spotřebitele | Theses on a related topic

931.
Savelyeva, Yulia
Faculty: University of Finance and Administration
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingové komunikace na konzumní chování společnosti | Theses on a related topic

932.
Sedlecký, Jan
Faculty: University of Finance and Administration
Year: 2012, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing v pojišťovnictví | Theses on a related topic

933.
Seifert, Miloš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Využití benefitní soustavy odměňování a posouzení jejího přínosu pro zvýšení motivace a výkonnosti zaměstnanců v podniku CAF COM a.s. | Theses on a related topic

934.
Seifertová, Petra maiden name: Pecharová
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Security and Law Studies / Security and Law Studies
Bachelor's thesis defence: Ženy jako pachatelky trestných činů | Theses on a related topic

935.
Semenov, Alexey
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Specialization in Law / Law and Business
Bachelor's thesis defence: Spotřebitelské smlouvy a jejich využití v praxi | Theses on a related topic

936.
Sheikh, Jana maiden name: Mašková
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Vliv konfese na percepci marketingových sdělení – věřící jako specifická cílová skupina | Theses on a related topic

937.
Shestakova, Victoria
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Komunikace jako klíčová aktivita a nástroj rozvoje vztahů se zákazníky | Theses on a related topic

938.
Shevkun, Olga
Faculty: University of Finance and Administration
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Factors affecting demand for the product of a firm | Theses on a related topic

939.
Skalická, Ivana
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: HR struktury a efektivnost personálního útvaru | Theses on a related topic

940.
Sklenářová, Terezie
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Míra používání mobilních zařízení a jejich vliv na kognitivní funkce spotřebitele | Theses on a related topic

941.
Skupinová, Alena
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Globální marketing a lokální kultura | Theses on a related topic

942.
Slabunova, Anna
Faculty: University of Finance and Administration
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Love and tears: emotions on media as a part of marketing strategy | Theses on a related topic

943.
Slabý, Miroslav
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Business Management)
Master's thesis defence: Perspektívy rozvoje praktické přípravy studujících odborných škol v MSP v oboru vodárenství | Theses on a related topic

944.
Sládek, Jakub
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Analýza vybraných personálních činností v profesionálním baseballovém klubu | Theses on a related topic

945.
Slapnička, Martin
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Management)
Master's thesis defence: Analýza stavu a návrh zlepšení řízení inovací ve společnosti Umoe Schat-Harding spol.s r.o. | Theses on a related topic

946.
Slováková, Barbora
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Motivace zaměstnanců | Theses on a related topic

947.
Smejkal, Jiří
Faculty: University of Finance and Administration
Year: 2020, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vyhodnocení nákupního chování spotřebitelů u konkrétních produktů | Theses on a related topic

948.
Smejkal, Jiří
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Marketing Communication / Marketing Communication
Master's thesis defence: Vyhodnocení nákupního chování spotřebitelů u konkrétních produktů | Theses on a related topic

949.
Soboleva, Zhanna
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Psychologické základy marketingu | Theses on a related topic

950.
Sobotová, Radka
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Finance and Risk)
Master's thesis defence: Marketingové aktivity bankovního sektoru působící na zákazníka v době ekonomické recese | Theses on a related topic